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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference. Instead of people quietly leaving, they ask how can I sign up for next year? Member app.

Maryland 272
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Association Brain Food Weekly: 9.18.20

Reid All About it

WBT Systems explains how to market your association’s credentialing programs in a crappy economy. How to teach an old blog new SEO tricks. How to Go Virtual (While Still Creating an Engaging Experience). Find out how to design for virtual-first experiences, satisfy the desire to network, and keep your members engaged.

Montana 350
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Association Brain Food Weekly: 2.14.20

Reid All About it

Alex Birkett at HubSpot describes success theater and how to eliminate it. You can introduce your members and customers to Effectiveness by teaching them how to succeed as online learners. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. How to Scale Education Experiences Beyond the Classroom.

DC 243
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Taking the Time to Communicate Right

Association Adviser

“Don’t tell them how a watch works; tell them they’ll be able to tell the time.” Segmenting your membership into subgroups and customizing your communication for each group will substantially improve member engagement. It’s time to evaluate your channels of communication. Conclusion.

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Association Brain Food Weekly: 9.25.20

Reid All About it

The weekly list of free educational events and resources for the association community… I’m not publishing Brain Food next Friday (10/2) because I’ll be hiking in southern Utah, so this edition includes all the events I know about in the next two weeks. Virtual conference communications survey. Diversity and inclusion in marcomm.

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Time to breathe…and think long-term

Aaron Wolowiec

It takes opportunity, resources and the desire to be able to think strategically to consider how to improve relationships and to be smarter with how folks use the tools in their toolbox,” said Bill Voegeli (MPI Georgia Chapter), president of Association Insights — the company that conducts the Meetings Outlook research.

Denver 100
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Association Brain Food Weekly: 4.28.17

Reid All About it

Your weekly list of free webinars and events for the association community… If you’re not heading to ASAE’s Marketing Membership & Communications Conference (aka MMC) next week, glom onto the hashtag #MMCCon like the rest of us and follow along on Twitter. Uncovering Your Inner Event Superhero to Power Your Mobile Strategy.

Utah 150