Remove Communications Remove Innovation Remove Products Remove Revenue
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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

Strategy 1: Innovate and Differentiate What can your association do for members that others can’t? Look to create new and innovative products and services for an underserved population in your membership. While the strategy is different from the Innovate and Differentiate strategy above, the steps are largely the same.

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Insurance Group Launches Innovation Initiative

Associations Now

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience. The post Insurance Group Launches Innovation Initiative appeared first on Associations Now.

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Association Brain Food: 4.26.24

Reid All About it

Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. I’m happy to feature it as long as it’s not too product-centric. Host: UST Education Speaker: Leona Dalavai Scott, President, JEP Marketing Communications LLC Tue 4/30 at 11 a.m. But a few data points trouble me.

Content 222
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Association Brain Food: 4.12.24

Reid All About it

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. I’m happy to feature it as long as it’s not too product-centric. Staff meetings.

Revenue 256
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Association Brain Food: 10.6.23

Reid All About it

Another take on the young professional recruitment challenge comes from James Young of Product Community. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.” I’m happy to feature it as long as it’s not too product-centric. Next gen membership #2.

Revenue 256
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Innovation and Communication Cited as Priorities for Associations

GrowthZone

The results showed trends in a number of interesting topics impacting today’s associations including: -New services and innovations. We handle the marketing and communication, so it’s a high ROI for the businesses and members.” Last November, GrowthZone surveyed over 300 association professionals across the U.S. and Canada.

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Association Brain Food: 9.29.23

Reid All About it

Association Adviser’s annual Association Benchmarking Report begins with an interesting look at association communication challenges and trends over the past 12 years Naylor has published this report. That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Event design.

Revenue 272