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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. Just think about the difference between the expectations of a one-time donor and those of a longtime member. Curate personalized membership outreach.

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Building a Community: 5 Tips for Digital Member Engagement

Blue Sky eLearn

Therefore, it makes sense to meet your members where they already are. Check out these strategies to help improve your digital operations as well as increase member engagement: Optimize your website. Offer an accessible online member directory. Watch your member engagement rise with this added portal.

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3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

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Unleashing Member Engagement Potential: Overcoming Common Challenges

Association Freak

Reading Time: 5 minutes Member Engagement Is The Key to Renewal What is member engagement? We usually talk about it from our organization’s perspective. However, real growth happens when we start thinking about it from the perspective of a member; as an experience of value. Measuring engagement is critical.

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Striving for Success: Member Engagement

GrowthZone

In the Success Competition entry form, we asked “Explain how using ChamberMaster or GrowthZone software has benefited your chamber and/or members.” Responses relating to member engagement included: “Since using GrowthZone, we have seen an increase in revenue since members can now conveniently pay online.

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Your 5-Step Guide to a Streamlined Member Communications Schedule

Higher Logic

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule. So here’s the secret.