Association Navigator

OCTOBER 8, 2012

Associations and non-profits are very busy trying to figure out social media. How can we use them to enhance our communications and how can we prepare for attacks launched using these new tools? The opportunities for enhanced sharing and collaboration presented by social media are mind-blowing.

Social Media 100

Social Media Chicago Report Communications 100

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JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Video 285

Video Washington Social Media DC 285

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MAY 21, 2021

Presenters: Jessie States, CMP, CMM. Presenters: Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 5 Secrets of Email Marketing Geniuses. 1 CMP credit. Matt Turner.

San Jose 369

San Jose Email Marketing Tools millennials 369

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FEBRUARY 23, 2024

The weekly list of free educational events and resources for the association community… Join or Die. I’d love to see that phrase in membership marketing copy. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Gen Z and millennial marketing.

DC 261

DC Washington Member Engagement Innovation 261

Protech

MAY 28, 2020

By Heather Hughes, Marketing Communications Specialist. B ut b efore we dig into the technology, staff preparation and other elements of our conference , we wanted to cover one of the first steps in transitioning to a virtual event: communication. . What Should be Included in Your Communications Plan? .

Communications 72

Communications Social Media Baltimore Press Release 72

NXUnite

JANUARY 23, 2024

Consider when your audience is most receptive to communications. Use Visual Content According to Getting Attention’s guide to digital marketing , 91% of individuals prefer visual content to written content. These can be shared on your website, social media platforms, in email newsletters, and during fundraising events.

Content 130

Content Strategy Newsletter Social Media 130

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OCTOBER 13, 2023

The weekly list of free educational events and resources for the association community… Sponsored education. Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Sorry, soapbox topic.

Revenue 272

Revenue Austin Tools Education 272

NXUnite

NOVEMBER 26, 2023

Whether you’re seeking sponsorship , volunteer support, or joint marketing opportunities, establishing partnerships with businesses in your community is a powerful way to enhance your nonprofit’s impact. Conduct thorough research to identify businesses in the community. Research local businesses. Ensure your values align.

Tips 130

Tips Social Media Directory Resources 130

Optimist Consulting

SEPTEMBER 28, 2016

While some boards understand the role and remit of their communications team and actively seek their help, the report illustrates that some boards do not share this interest in communications, and it offers ideas to overcome this and work effectively with your trustees.

Communications 100

Communications Tips How To Social Media 100

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JULY 2, 2021

Presenters: Christin Berry, VP of Business Analytics & Data Services, ASAE. Presenter: Susan Borke. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader.

Technology 370

Technology Strategy System Education 370

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APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. Gamification at events.

Revenue 256

Revenue Price Denver Tools 256

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FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

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DECEMBER 15, 2023

He saw the idea in action at the Social Media Market World conference. Fri 12/15 at 1 p.m.* – From Intuition to Insight: Transitioning to Data-Driven Learning Strategies Learn the art of presenting compelling data to secure executive buy-in through success metrics. Gen Z and subscriptions. More info/register.

Iowa 256

Iowa millennials Texas Strategy 256

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NOVEMBER 29, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Scott Oser, founder, Scott Oser Associates. Presenter: Danielle Puceta, Senior Vice President, Digital, Freeman. Demystifying Event Marketing. Ellen Smoley, Growth Marketing Specialist, atEvent.

West Virginia 360

West Virginia Washington DC Revenue 360

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing.

System 52

System Marketing Recruiting Recruitment 52

Freestone

APRIL 11, 2024

Repurposing content is taking previously published work and presenting it in a new way. Giving life to your newly created marketing piece in multiple channels goes a long way. Scaling is so important for small organizations with limited marketing resources. What does it mean to repurpose content?

Content 78

Content Revenue How To Social Media 78

MemberClicks

OCTOBER 27, 2023

According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. This presents a crucial opportunity for your organization. Currently, 137.4K

Video 52

Video Marketing Recruiting Recruitment 52

GrowthZone

AUGUST 3, 2023

The award recognizes excellence in operations, member services, and community leadership. Award of Excellence Winners ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations.

Long Beach 148

Long Beach Iowa Video Utah 148

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NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. Chapter communications. Please email me if you have something to discuss. Pierre PARtnership Award deadline today.

Tools 272

Tools Strategy Revenue Technology 272

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DECEMBER 10, 2021

Despite its negatives, there are still serendipitous benefits in engaging on social media. Presenter: Shelly Trent, SPHR, SHRM-SCP, CAE, JCTC, JCDC. Presenters: Dawn Penfold, President of Meetingjobs, a Cadre company. Presenter: Tom Greenwood, Author, Web Designer and Sustainable Web Design Specialist. Quick hits.

Chicago 195

Chicago Social Media Education Recruiting 195

Association Adviser

MAY 20, 2014

There’s an eye-opening chart you’ll see soon from Association Adviser’s 2014 Association Communications Benchmarking Report. It shows all too clearly that social media is still considered a broadcast medium by many associations. percent) and demonstrating that they can do social media (20.2 percent agree).”

Social Media 60

Social Media Communications Content Strategy 60

EventMobi: Association Events

SEPTEMBER 28, 2023

Membership directories help your organization in multiple ways: Providing networking opportunities Most of the time, members join a community or association for the networking opportunities. In fact, the 2023 Membership Marketing Benchmarking Report states that 64% of associations believe members join to network with others in the field.

Directory 147

Directory Organization How To Kansas City 147

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. All the above!

Video 52

Video Marketing Strategy New Jersey 52

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DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. I’ll add more in the coming weeks.

Email Marketing 174

Email Marketing Social Media Library millennials 174

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OCTOBER 22, 2021

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Presenters: Michael Shonholz, Chief Revenue Officer, ARG.

San Diego 195

San Diego Education Social Media Content 195

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JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Community Platform Demo Day. Quick hits. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

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OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Presenters: Todd A.

Revenue 195

Revenue Committee Strategy Technology 195

Associations Now

MAY 9, 2019

Attracting new members starts with showing off the value of your association—but that doesn’t necessarily mean a flashy presentation or persuasion campaign. Then, include that insight in social media, on your website, in newsletters—however your organization interacts with potential members.

Communications 58

Communications Social Media Newsletter Recruiting 58

Higher Logic

MAY 29, 2020

If so, secure a copy of the strategic plan, and use it as the guide for your presentation. The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Looking to personalize and target your email communications strategy to different member segments?

Social Media 254

Social Media Tools Member Engagement Revenue 254

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Presenters: Georgi Ann Bailey, Hon. The future of work.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. 1 CAE credit.

Montana 350

Montana Certificate Conference Content 350

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. You can thank a couple of recent events for the uptick in the importance of email marketing. Wait, what?!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

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JANUARY 27, 2017

It’s a social media cheat sheet updated with info on image sizing, new features, tools, sharing tips and more. Corralling the Chaos: A Case Study in Harnessing the Power of a Social Media Storm. When faced with a fast-moving social media response, how do you influence the tone and direction in a positive way?

Social Media 150

Social Media Case Study Washington Florida 150

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JANUARY 27, 2017

It’s a social media cheat sheet updated with info on image sizing, new features, tools, sharing tips and more. Corralling the Chaos: A Case Study in Harnessing the Power of a Social Media Storm. When faced with a fast-moving social media response, how do you influence the tone and direction in a positive way?

Social Media 150

Social Media Case Study Washington Florida 150

MemberClicks

APRIL 26, 2024

The target market is often more well-defined, and the ongoing commitment is longer. Are you actively marketing? They can enlighten you about problems with communications. Clearly Identify Your Target Market and Ideal Member Many organizations feel they can increase their membership sales by appealing to a larger market.

How To 52

How To Social Media Discount System 52

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OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Use Social Media to Raise Money Online.

LMS 186

LMS DC Social Media Washington 186

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DECEMBER 3, 2021

70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). Presenters: Kellie Mayrides, CMP, Account Executive, CORT Events. Presenter: Nikki Lanier, CEO of Harper Slade. Presenter: Dan Stevens, President, WorkerBee.TV. Using Event Media to Drive Revenue for Your Meeting. Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195