Reid All About it

JULY 21, 2023

The weekly list of free educational events and resources for the association community… Association Brain Food is taking off next Friday, July 28 because I’m away all week at my state SAE conference and a family beach vacation. Learn about a 5-step method for pricing your learning programs and selling the value to get buy-in from your board.

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

NOVEMBER 20, 2020

Virtual conference pricing. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Maximizing Revenue through Smart Pricing Strategies. Can I get an amen?!

Certificate 370

Certificate System Dallas Price 370

Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. Member recruitment. Pricing in a Post-Pandemic World: Maximizing Revenue Learn methods for assessing price sensitivity and willingness to pay. Gen Z education. 1 CAE credit. .

Revenue 256

Revenue Strategy Price Newsletter 256

Reid All About it

SEPTEMBER 25, 2020

Virtual conference communications survey. The ASAE Communication Professionals Advisory Council requests your participation in a short, 11 question survey to help the community understand the challenges of planning virtual conference communications. Conference attendee learning journey. Virtual conference experience.

Case Study 285

Case Study Content Montana Price 285

Blue Sky eLearn

JULY 24, 2019

For an association, hosting events like conferences, networking meetups, and learning sessions is an effective way to bring people who share a common goal or passion together. With the right tools and strategies on your side, you can build out an approach to event planning that will always support these goals of recruitment and engagement.

Tips 201

Tips Software Recruiting Recruitment 201

Velvet Chainsaw

JANUARY 11, 2019

So is this the right strategy for your association and conference? It’s not uncommon to see student pricing that is $200–$300 below the per-person direct meeting costs. A large percentage of student attendees won’t make all of your conference constituents happy. Does Investing Early Result In Loyalty?

Strategy 67

Strategy Conference Discount Price 67

Reid All About it

JANUARY 12, 2024

– Price Elasticity Uncovered: Insights from Data How often are price increase/decrease decisions based on opinion and fear, hampering an association’s ability to extract maximum value from our products because we’re afraid of customer attrition? . More info/register. 1 CAE credit.

LMS 266

LMS Member Engagement Education Revenue 266

Spark Consulting

NOVEMBER 20, 2017

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. Hopefully, at least a few of those five people you recruited will renew for years two, three, four, and beyond.

Recruiting 150

Recruiting Recruitment Certificate Social Media 150

Nimble AMS

MAY 6, 2022

Event management (including meetings and annual conferences)?. For example, increase membership by using trend data to predict which member benefits will drive the most new memberships, and then highlight those benefits in an automated email series for member recruitment.?Or Business intelligence + reporting/dashboards? .

Class 129

Class System Software Tools 129

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment.

Social Media 254

Social Media Tools Member Engagement Revenue 254

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. Price these programs low enough for a ramen noodle budget or provide discounts to young members.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JANUARY 21, 2022

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Pricing for Association Events. Ever wondered how to price an offering? Or if the current price is right? Would lowering the price slightly dramatically increase volume? Tue 1/25 from 9 a.m. Tue 1/25 at 1 p.m.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

NOVEMBER 12, 2021

The quick way to price your hybrid and virtual events. deadline – Personalized One-to-One Networking for Conference Pros. We’re kicking off a fun quasi event where we do a round of curated introductions among conference professionals. Quick hits. Michael Tatonetti, CAE ). Laura Vanderkam, Forge ). *All CAE credits.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

JUNE 25, 2021

Most of the people I know who exhibited at virtual conferences this past year were not pleased with the results. Virtual conference pricing. The changes made by the American Society for Nutrition to their pricing model are worth noting. Virtual expo. Quick hits. Four questions to help vet your content ideas. 1 CAE credit.

LMS 361

LMS Revenue Tips America 361

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. But on a practical level, how can you actively recruit and retain members for the long run? Recruit team members who have previous experience running successful events. Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The most effective recruitment techniques, in order: Word-of-mouth recommendations. Promotions to/at their association’s conferences or trade shows. Email marketing.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

MAY 8, 2020

Virtual conference networking. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

North Carolina 221

North Carolina Montana Conference Revenue 221

MemberClicks

MAY 30, 2023

Depending on your organization’s purpose, your ideal member profile, pricing, and benefits, some membership types may make more sense than others. Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you.

FAQ 52

FAQ Price Discount Revenue 52

Reid All About it

JUNE 18, 2021

Virtual conference networking. Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Lessons learned while planning a hybrid conference for APHON.

LMS 369

LMS Certificate America Committee 369

.orgSource

DECEMBER 26, 2022

The Great Resignation made recruiting the best talent another competitive arena. If you’re looking for a unique peer-to-peer opportunity in 2023, mark your calendar for.orgCommunity’s Leadership ColLAB on March 2 at the OLC Education and Conference Center in Rosemont, IL. I can’t put a price on my peer-to-peer relationships.

Technology 88

Technology Review Innovation Library 88

Associations Now

MARCH 12, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members. A pay-as-you-go member category.

North Carolina 97

North Carolina Massachusetts Directory Recruiting 97

MemberClicks

AUGUST 15, 2022

Now, this concept isn’t exclusive to big conferences and events. And, making some or all of it accessible by members only will give you even more benefits to talk about when recruiting new members. Depending on the size of the program, you may have even more flexibility to try different pricing tiers. Hello, non-dues revenue!).

Learning Management System 95

Learning Management System System LMS eBook 95

MemberClicks

APRIL 19, 2024

An Example of a Value Proposition A simple sample example of a value proposition for a fast food restaurant could be “hot, delicious food served quickly at an affordable price.” These include “hot, delicious, served quickly, affordable price.” It can involve some soul-searching and honest assessment.

Discount 52

Discount Price Sample Marketing 52

Associations Now

OCTOBER 15, 2019

Many associations have experimented and found success with small-scale strategies that balance existing members’ needs with the recruitment potential of a free membership offer. It’s the month right before AWP’s annual conference when online registration comes at a discounted price to members. A pay-as-you-go member category.

North Carolina 78

North Carolina Massachusetts Directory Recruiting 78

Reid All About it

JULY 17, 2020

The Society for Industrial and Organizational Psychology shared some of their sponsorship plans for an upcoming virtual conference on Collaborate (sorry, ASAE members only). Quick hits before we get to the list of this week’s free education: Challenges and opportunities with membership recruitment for trade associations. MeetingsNet ).

Montana 341

Montana Revenue Strategy Conference 341

Reid All About it

SEPTEMBER 15, 2023

Boring conferences. Dean West at Association Laboratory bemoans the state of association conferences because “nothing is different” despite associations knowing the same ol’ same ol’ is boring the hell out of attendees. Here’s a cure for boring conferences. Open Space events. More info/register. More info/register.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 15, 2021

In response to the pandemic, many associations hosted new virtual events, took down their members-only content paywall, and reduced fees for virtual conferences and education—changes that affect their membership value proposition. But, virtual conferences did dominate the rest of their list. . Content/education strategy. Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

Membership Marketing

OCTOBER 4, 2010

How to make sure the Price is Right! Are you using price as a strategic tool to drive sales? A very high price may support the impression that you product is exclusive. A low price may help launch your product against an established competitor. Labels: Associations Now , dues increase survey , Price. Publications.

Price 40

Price Marketing How To Survey 40

Associations Now

NOVEMBER 1, 2019

To recruit the next generation of members, you have to meet them where they are. To provide additional value, you could offer complimentary programs to transitional members, for example, online learning or conference registration.”. Another way to recruit the next generation: career and educational resources.

Recruiting 64

Recruiting Recruitment Social Media Price 64

Reid All About it

APRIL 12, 2019

The weekly list of free educational events and resources for the association community… If you’re at the digitalNow conference next week and see me wandering around, please let me know you read Association Brain Food, you’ll make my day, plus I’d love to meet you if we’re not already acquainted. 1 CMP credit.

LMS 276

LMS Pennsylvania Innovation Education 276

YourMembership

JUNE 21, 2012

”, “What time does the conference start?”, It requires every role to embrace customer service, marketing, communication and member coordination/recruitment regardless of your job title. Membership Software Association Management Software. Associations. Nonprofits + Foundations. Chambers + EDCs. Corporate + Social.

Social Media 150

Social Media Software Membership Management Price 150

Blue Sky eLearn

JUNE 25, 2018

Combining forces with a charity to host an event or conference will likely lead to bigger turnouts, which means your message will get heard by more people. ” Most of us know that if we spend 10 minutes researching products online we can find price comparisons, customer reviews, and all available coupons and discounts.

millennials 115

millennials Tips Discount Class 115

Reid All About it

JANUARY 20, 2017

Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Research shows that 89% of conference attendees use search for purchase decisions. Hear some straight talk about membership software pricing. How ASHA Generates More than $1M a Year with Online Conferences.

LMS 150

LMS Software Arlington Cost 150

Reid All About it

FEBRUARY 19, 2021

Conference content. Dave Lutz of Velvet Chainsaw Consulting applies the principles of product management to virtual/hybrid conferences and comes up with several ideas for repackaging and rebroadcasting session content that will deliver member value and/or new revenue. Membership recruitment. I love Marketing General Inc.’s

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

JANUARY 18, 2019

A classic marketing mantra (about pricing) is flawed. Arianna Rehak, who organizes virtual conferences and curates content for Association Success, will explain how she uses data to harness and share collective knowledge while continuously focusing on the human element behind the numbers. Ryan Law, CXL ). Barry Davret, Medium ).

DC 293

DC Washington Member Engagement Content 293

MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . Associations host all kinds of events, from workshops and conferences to auctions, networking events, and more. Wild Apricot.

Software 52

Software Association Management Price System 52

Reid All About it

OCTOBER 27, 2017

Recruit and Retain Millennial Members. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. Conferences, Fundraising, and Member Records: How Data Is Making a Difference. Thomas Sullivan, President/CEO, Rockpointe Corp.,

LMS 150

LMS millennials Blended Learning System 150