Create a Container: Storytelling Strategies to Engage the Next Generation

Associations Now

When kids are deciding to learn an instrument, the accordion is probably not their first choice—creating an industry challenge the Connecticut Accordion Association is trying to overcome.

Take a Vacation From Email

Association Navigator

The Hickory Stick Bookshop, Washington Depo, Connecticut. Shephaug River, Connecticut. One strategy for avoiding email is to use the camera on your smart phone. Pool and Barn/Gym at High Meadow Farm, Washington Depo, CT.

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Innovation for Association Executives

Association Navigator

This summer I discovered a book about innovation strategy for corporate product launches and I can’t stop thinking about applying these concepts to associations. Adner teaches strategy at the Tuck School of Business at Dartmouth College.

Diversify Your Retention Rate, and Other Membership Ideas

Associations Now

I attended the New York and Connecticut events—and, if not for the overlap, would have joined NE/SAE as well. and executive vice president of the Chain Link Fence Manufacturers Association, who delivered a keynote presentation at both the NYSAE and Connecticut SAE events.

Nonprofits to Facebook: Don’t Limit Our Reach

Associations Now

The animal-shelter volunteer, who writes the updates for the Karuna Bully Rescue , in Naugatuck, Connecticut, launched a petition a few days back, requesting that Facebook modify its algorithm strategy to better accommodate nonprofit groups.

Safety Top-of-Mind for Bus, Gaming Associations

Associations Now

For years, the company’s buses have transported casino fans to casinos in nearby Connecticut; soon, buses will start taking passengers to Massachusetts. But for such a strategy to work, Pantuso notes, there have to be high standards.

Wednesday Buzz: Clarity in a World of Acronyms

Associations Now

If you like cupcakes, this fundraising idea from Connecticut Association of Realtors CEO Cindy Butts might whet your appetite. You also have a marketing strategy. When talking about your association to the outside world, don’t forget to ditch the jargon.

Groups Focus on Health and Safety as Students Go Back to School

Associations Now

School safety remains a hot-button issue after the shootings in Newtown , Connecticut, last December and other gun-related incidents, including one at an elementary school in Georgia just last month.

Innovative Planning at The Global Pet Expo Creates Greater Productivity for Attendees

Associations Now

Andrew Darmohraj, EVP and COO of the American Pet Products Association, shares his strategy for delighting attendees in Orlando. To create innovative and interactive meetings, planners around the nation are raising the bar on productivity and capitalizing on attendee experience.

The Civil Servant at the Top

Associations Now

Think of former Connecticut senator Chris Dodd, now head of the Motion Picture Association of America ; general Wesley Clark, co-chair of Growth Energy , an ethanol industry trade group; or former South Carolina senator Jim DeMint, now head of the Heritage Foundation.

Why Komen Was Destined to Clash with Social Media


Komen for the Cure Connecticut, an affiliate based in Farmington , said she learned of it earlier this winter and had been “very surprised.” She specializes in social strategy, crisis communication and measurement.

111 Intriguing Chats for 2011


8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. benberkowitz - Benjamin Berkowitz; New Haven, Connecticut; BrettRelander - Brett Relander; Dallas, Texas; I work with small to medium sized businesses & corporate brands to develop measurable digital & social media strategies. Parenting strategies, Brain Games™ and diagnosis tips.

Wednesday Buzz: Rebuilding a Fictional Town

Associations Now

A big element of that buzz, notes BizBash , was a series of live events that brought the vibe of Stars Hollow, Connecticut—the show’s hometown—to Los Angeles. It was an elaborate strategy that got folks talking.