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Strengthening Member Engagement: Tips From an HR Consultant

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Whether more engaging alternatives are popping up or you’ve simply run out of fresh ideas, it’s worth it to explore how you can strengthen your association member engagement strategy. As we begin this new year, refreshing and revitalizing your member engagement strategies might be just what you need to ensure success for 2021.

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Association Brain Food: 3.17.23

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The weekly list of free educational events and resources for the association community… Online learning. But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. Learn what elements of engaging and effective online learning you must build into your live and on-demand programs.

Revenue 205
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Association Brain Food: 2.2.24

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m3Magazines shares advice on transforming your magazine into a valuable asset members will love. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association?

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Association Brain Food: 11.10.23

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I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. New association event. Member app. Unlike social media, a mobile app serves as a centralized communication channel for your members.

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Association Brain Food: 5.19.23

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Billhighway explains how to get reacquainted with post-pandemic chapter members and design a chapter event experience that’s worth their time. Leadership training. Members aren’t willing to dedicate as many volunteer hours as they once did—that’s the word on the street. Event apps. Non-dues revenue partners.

Strategy 195
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Association Brain Food: 12.8.23

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Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. AI for Event Planners: Leverage the Power or Proceed with Caution?

Strategy 272
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Association Brain Food: 6.9.23

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Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Career Coach Series: Shifting Leadership Style There’s not one leadership style that works for all contexts. Audience personas. Change management. Creativity.

Revenue 205