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Could Your Association Thrive in a Remote-First Culture?

Associations Now

The issue is this: These industries have focused on certain regions of the country—tech in Silicon Valley and Seattle, media in New York and DC—a model that made more sense when physical limitations made it harder to spread out. Which brings me to Automattic , the company that makes the popular content management platform WordPress.

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Three Conference Ideas to Steal From Hotels

Associations Now

Consider these three examples—and whether you might do something similar for your conference attendees. First up is The Standard in New York City. The Lobby app is exclusively available for hotel guests to use during their stay, and its content disappears upon checkout, leaving no digital trail. Time for Work.

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CMA Wins 6 Industry Awards For Creative Design, Publications

CMA Solutions

Consider the most recent examples of industry excellence: Collateral: Magazine Design IMARK Now Electrical magazine, which won top honors, featured an eye-catching, streamlined design that elevated the content that offered readers insight on management strategies, tactical insight on logistics, productivity and margins.

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How to Get Attendee Personalization Right

Associations Now

For example, while I know a lot of associations offer conference apps that allow attendees to build personalized schedules, I have only heard of a handful that actually tried making personalized agendas for each of their participants. Staff tagged meeting sessions to these interests using the association’s internal content taxonomy.

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Send the Right Message About Membership ROI

Associations Now

I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”

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6 Ways To Build An Effective Digital Marketing Plan With Google Trends

CMA Solutions

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. For example, when the pandemic hit in 2020, it became difficult to get into third-party news sites unless you wanted to talk about COVID-19.

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Send the Right Message About Membership ROI

Associations Now

I like one in particular, not only for its content but also because of its promotional strategy. It’s the New York Times podcast, The Daily. Meanwhile, in the New York City market, the Times recently started a pretty slick location-based ad campaign centered on two themes: “The Truth Is Local” and “The Truth Is Worth It.”