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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

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Don’t stop learning: How to repurpose content for long-term revenue

Freestone

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Content 52
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How to measure the impact of content

Association Success

MORE: These 4 questions can help frame your association’s content production strategy. When it comes to content, there are four common KPIs that can help you determine where your organization shines, and where improvement is needed. Content should prompt membership growth . Content should drive social media engagement.

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8 Must-Read Newsletters for Association Leaders

Elevating Engagement

I’m delighted to be a part of this list of must-read newsletters for association professionals. If you like my newsletter feel free to share it with your friends and check out some other great newsletters below! A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

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25+ Member Newsletter Tips and Ideas for Better Campaigns

MemberClicks

So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Especially now, your member newsletters specifically can be an effective way to keep your members updated and engaged with your organization. 10 Membership Newsletter Best Practices.

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How to engage your members where they are, when they are

MultiBriefs

Figuring out how to increase membership retention within your association starts with engagement. Discover where your marketing matters With the digital transition all but complete, the days of traditional print for newsletters and marketing material are coming to a close.

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How to gain new leads using content you already have

Association Success

After all, producing compelling content is no small feat. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . One way to do this: offer bite-sized content in exchange for qualified leads. . Craft a limited run newsletter. Design a helpful one-pager.

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