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How to engage your members where they are, when they are

MultiBriefs

Figuring out how to increase membership retention within your association starts with engagement. Discover where your marketing matters With the digital transition all but complete, the days of traditional print for newsletters and marketing material are coming to a close. Gen Z is the generation of multitaskers.

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How to Secure Your Association’s Place as a Thought Leader with Your Content

Arc 3 Communications

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. What is Thought Leadership Content? Thought leadership is not necessarily just a type of content, but a type of content marketing.

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Association Brain Food: 4.26.24

Reid All About it

The survey results will give association staff and volunteer leaders a deeper understanding of how to strengthen board effectiveness for the long term. TopClass LMS also discusses factors that limit participation and strategies to improve your volunteer recruitment and retention efforts. Content marketing. Volunteers.

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How to develop your association’s professional development program

Freestone

It’s up to your organization to deliver diverse content that’s relevant and engaging, ensuring members return to your program year after year. An LMS makes it easy to offer live webinars, rebroadcasted events, and on-demand content, ensuring more members engage with your professional development program.

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Association Brain Food Weekly: 1.29.21

Reid All About it

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. How do we make sure work still gets done in our own teams and keep morale high? Online learner engagement. 1 CMP credit. More info/register.

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How to Send Onboarding Emails that Make Your Association’s New Members Feel Welcome Right Away

Aptify

Your membership recruitment efforts worked! Then, send them a few short emails that let them know what communications to expect, where to go for information, and how to take advantage of their new member benefits. Be sure to give them instructions about how to log in and how to set up user profiles. You have new members.

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Daily Buzz: Keys to Better Member Recruitment

Associations Now

And while attracting new members is challenging, there are several ways you can up your recruitment game, writes Callie Walker of MemberClicks. Your existing members can also help in your recruitment efforts. So you’ve decided to create a newsletter for your nonprofit. Membership growth is a priority for most associations.