Reid All About it

APRIL 5, 2024

I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Blue ocean strategy. AI-generated SEO content is “polluting our culture for your own minor profit. Seems like a good place to start.

Revenue 257

Revenue Price Denver Tools 257

Reid All About it

DECEMBER 1, 2023

Member recruitment. To attract young members , you must recruit in ways that make sense to them. Content calendars. Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Off-topic Noticing a pervasive disregard for the Constitution ?

Arlington 268

Arlington Technology Strategy Los Angeles 268

Reid All About it

FEBRUARY 23, 2024

Hear about the benefits of a Chapter Ambassador Program, how to recruit Ambassador members, the steps needed to launch the program, how to leverage this as a member benefit, and the overall value proposition. PAR Member Meet-Up: Strategic Negotiating Learn key negotiating strategies to improve your negotiation outcomes. 1 CAE credit.

DC 263

DC Washington Member Engagement Innovation 263

Reid All About it

OCTOBER 20, 2023

Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape. Explore how immersive technologies, interactive displays and innovative soundscapes are redefining engagement and transforming the event landscape. More info/register. to 5 p.m. – The Engaging Conference 4.0

Maryland 274

Maryland LMS Revenue Strategy 274

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. Content Marketing Institute shares highlights from their conference, Content Marketing World , including a quote from their chief strategy advisor Robert Rose: “Content marketing is what marketing is becoming.

Revenue 257

Revenue Certificate Tools Innovation 257

Reid All About it

FEBRUARY 16, 2024

The weekly list of free educational events and resources for the association community… Competition-beating strategies. Impexium shares seven strategies to differentiate your association from the competition in 2024. Quick hits Five ways to tell if your data management strategy is ready for AI. | Post-event attendee engagement.

Case Study 268

Case Study Newsletter Strategy Revenue 268

Reid All About it

JANUARY 22, 2021

WBT Systems suggests putting on your behavioral scientist hat if you want to recruit and engage volunteers while virtual fatigue is running rampant. They share ten strategies for motivating members to volunteer and mentally show up for meetings. 8: Innovate. Because there’s always time to learn, right? Virtual volunteer fatigue.

Innovation 370

Innovation Communications Education Strategy 370

Higher Logic

JANUARY 2, 2019

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. You want your a udience to show you what they want by where they’re clicking , so you can use that to further refine their content and create a personalized experience. Gating content is key to getting leads, right ?

Marketing 184

Marketing Strategy Tips Social Media 184

Reid All About it

APRIL 12, 2024

Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Member recruitment. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. . More info/register. Host: Fridays@4 Mon 4/15 at 8 a.m.

Revenue 257

Revenue Strategy Price Newsletter 257

Higher Logic

MAY 11, 2017

So if you want to recruit millennials, foster a collaborative environment that lets employees learn and build professional relationships. They break down barriers and let employees work together to share ideas, solve problems, and innovate. Online communities are more than a recruiting tool for attracting Gen Y.

millennials 180

millennials Recruiting Recruitment How To 180

Reid All About it

JANUARY 15, 2021

Judges get an inside look at some of the most innovative and outstanding marketing, membership and communication projects and programs in the association profession. Content/education strategy. 17+ free ways to get more traffic to your content. Kim Moutsos, Content Marketing Institute ). Quick hits.

Innovation 359

Innovation Las Vegas Communications Education 359

ISAE

MAY 13, 2024

Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. Spread the word about the event and encourage your members to participate with strategies like: Pre-event Q&As and resources. Experiment with innovative ideas. Make your events more engaging.

Los Angeles 93

Los Angeles Discount Library Committee 93

Reid All About it

OCTOBER 27, 2023

Fri 10/27 at 9:30 a.m.* – World Café: International Meetings & Events Explore three aspects of international meetings: developing (regionally) relevant content, possible business models, and navigating the tension between local/global/US-centric cultural expectations. I’m happy to feature it as long as it’s not too product-centric.

LMS 257

LMS North Carolina Recruiting Recruitment 257

Reid All About it

DECEMBER 8, 2023

Mark Lowry at Association Analytics shares helpful member retention strategies. The Data Bunch This groundbreaking virtual event brings together exceptional minds in data management, analytics, and innovation. The Data Bunch will cover must-have insights and strategies from data governance to analytics. Member retention.

Strategy 274

Strategy Video Technology Innovation 274

Disciple Media

NOVEMBER 27, 2023

Loyal, long-term members provide stable revenue, valuable feedback, and a robust community presence, making retention a critical strategy for scaling your business. Actionable tips: Regularly track and analyze LTV, churn and retention rates to understand the effectiveness of your retention strategies.

Strategy 36

Strategy Guidelines Recruiting Recruitment 36

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. GrowthZone shares strategies for selling your board (or boss) on the need for a new AMS. Please email me if you have something to discuss.

Tools 274

Tools Strategy Revenue Technology 274

Reid All About it

JULY 21, 2023

Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface. What is IT’s accountability/role in developing overall strategy for their organization?

Atlanta 195

Atlanta millennials Price Technology 195

Reid All About it

SEPTEMBER 29, 2023

They describe the seven steps of starting a successful association mentoring program from pre-evaluation and research to planning, design, recruitment, matching, training, support, and evaluation. The challenge lies in effectively repurposing this content to ensure you continue to extract value from your efforts. CAE credit. .

Revenue 274

Revenue Innovation Education Tools 274

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful.

LMS 369

LMS Certificate America Committee 369

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. She shares strategies for enhancing engagement and fostering a more inclusive environment for younger members. At Locus, Cory Doctorow says, “Of course AI is a bubble.” Member mobile app.

LMS 268

LMS Education Member Engagement Revenue 268

Association Success

NOVEMBER 9, 2020

For associations, taking advantage of this platform could be a crucial part of your newest recruitment strategy. If there is one thing The Washington Post’s Jorgenson has done perfectly, it’s create funny and relatable content that younger audiences want to see. Take the Washington Post, for example.

Strategy 89

Strategy Washington Social Media Video 89

Reid All About it

JANUARY 29, 2021

Your voice—along with those of nearly 1,000 association leaders around the world—will help us all gain insights about what is working to recruit, engage and retain members during the pandemic. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 8: Innovate. Communicate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Reid All About it

MARCH 12, 2021

Innovation method. WBT Systems introduces a new brainstorming and innovation tool: jootsing. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. It means “jumping out of the system.” More info/register.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Reid All About it

NOVEMBER 27, 2020

They suggest strategies for making the case for investing in online learning programs. Risking innovation. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Future Forward: Innovation and Resilience. CEO pandemic insights. More info/register. 3 CMP credits.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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SEPTEMBER 1, 2023

They describe nine strategies for marketing membership to Gen Z. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Mark Wallach, Engagement Mobile Strategies ) Ugly numbers from Microsoft and ChatGPT reveal that AI demand is already shrinking.

Revenue 229

Revenue Survey Education Strategy 229

Reid All About it

JANUARY 8, 2021

Content curation tips and examples to fill your editorial calendar. Jodi Harris, Content Marketing Institute ). The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Joe Post, Vice President Strategy & Experience Design at Adage Technologies. Ann Handley ).

Las Vegas 370

Las Vegas Case Study Conference LMS 370

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Explore innovative strategies to revitalize a nonprofit board, rekindle enthusiasm, and re-engage members in the organization’s cause.

Certificate 284

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Membership Marketing

JUNE 3, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. The two decisions to accomplish this change were to focus on improving the membership value proposition and allocating significant budget dollars for an ongoing membership recruitment effort.

Case Study 52

Case Study Recruiting Recruitment Revenue 52

Nimble AMS

FEBRUARY 15, 2024

Maybe your association is experiencing challenges, so you’re searching for strategies to empower your staff and enhance the member experience. Regardless of your large association’s situation, the Nimble AMS team is here to offer tips to measure your success and meet your future goals! Best of all, YM Careers integrates with Nimble AMS.

LMS 148

LMS Missouri Software Innovation 148

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JANUARY 19, 2024

Dean West of Association Laboratory explores what dating apps can teach us about membership strategy. Learn how associations like yours are aggregating their valuable content—whether it’s from your LMS, online community, publications, or any other outside data source—and distributing it in a curated way from a federated index.

Revenue 257

Revenue Strategy Member Engagement United States 257

Reid All About it

APRIL 28, 2023

Member recruitment. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

AUGUST 21, 2020

She will answer your questions about virtual events; converting an in-person to online; engagement in a virtual event setting; ideas around business model changes; repurposing content; decline in membership, engagement or attendance; ideas on how to remain relevant; and staffing shifts to meet the changing needs of the organization.

millennials 307

millennials Montana Class Education 307

Reid All About it

MARCH 25, 2022

MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180.

Revenue 195

Revenue Content Virginia Technology 195

Blue Sky eLearn

DECEMBER 17, 2020

Their job is to be innovators – they may be bring new audiences to your members . Work with your business development team on a strategy. . These could be Recruiters, Sales/Booth People, Decision Makers, and Influencers/Educators like AAPS uses. . Consider a No Booth strategy. Are Thought Leaders in their industry

Directory 209

Directory Conference Recruiting Recruitment 209

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APRIL 14, 2023

Coffee with Innovators: Association Design Circle We meet on the first Friday of each month hosted by an association leader who leads a conversation on an association innovation topic. Host: Qiqo *All events are online at Eastern Daylight Time unless otherwise noted. Fri 4/14 at 10 a.m. Our topic this month is Association Storytelling.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

NOVEMBER 12, 2021

It’s a good list to compare against your marketing strategies and tactics. Leverage the pandemic’s disruption by adopting foresight governance that will drive innovation. Walk away with new strategies to level up as an event experience leader. 7 Ways to Recruit and Retain Revenue Generating Talent During the Great Resignation.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

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FEBRUARY 5, 2021

A digital pass subscription gets you regular small group meetups, monthly expert live streams, weekly newsletter, benchmarking data, on-demand content, one-on-one brainstorming session, and event discounts. Association strategies. What deer hunting taught me about strategy. Community manager survey. Quick hits. Host: Fridays@4.

San Diego 370

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