Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . To truly transform how your members benefit from your organization, you’ll want to invite them to the leadership table.

Leadership 118

Leadership FAQ Member Engagement Social Media 118

Associations Now

MARCH 20, 2019

Content is just content unless it’s working to achieve a higher goal. In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list. Working without a marketing plan?

Content 93

Content Strategy Marketing Review 93

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Featuring key leadership and staff. Use bright colors and, if featuring videos of people talking, smiling faces!

Video 52

Video Content Strategy Social Media 52

ISAE

FEBRUARY 14, 2024

5 Video Content Strategies for Engaging Association Members Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. Featuring key leadership and staff. Use bright colors and, if featuring videos of people talking, smiling faces!

Video 52

Video Content Strategy Social Media 52

CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. Businesses that blog have 434% more indexed pages.

Marketing 64

Marketing How To Social Media Video 64

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 87

Content Marketing Report Tools 87

Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Reid All About it

MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. content attribution—copyrights, legal ramifications, etc.; Explore the inner lives of leaders and leadership. Advertising. 1 CAE credit. More info/register.

Education 256

Education New Hampshire Tips Technology 256

Velvet Chainsaw

FEBRUARY 8, 2021

If the pandemic has taught us anything, it’s that we should optimize the benefits of the best, most-advanced and relevant content from your annual conference by thinking beyond the three-day in-person or virtual meeting experience. Conference content product management requires a good deal of business acumen. Here are five tips.

Content 97

Content Conference Revenue Discount 97

ISAE

OCTOBER 31, 2023

Mastering Leadership Communication to Connect with Members Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. By prioritizing open communication between leadership and the rest of your organization, you create a shared feeling of belonging and a common identity.

Communications 52

Communications Leadership Software Recruiting 52

The Association 100

JANUARY 7, 2024

Winners were honored across seven key categories, including Advocacy Excellence, Best Media Relations Campaign, Innovative Content Strategy, Thought Leadership and Research, Effective Member Engagement, Event Promotion Excellence and Leadership in Public Awareness Campaign.

Video 130

Video Leadership Member Engagement Innovation 130

.orgSource

AUGUST 21, 2023

leadership is how we christened the skill set we identified for success in digital markets. The leadership qualities we identified hold. In the age of AI, “Leadership will be about setting the right questions, rather than just finding the right answers.” Give your leadership skills a twist.

Leadership 68

Leadership Innovation Project Analysis 68

Arc 3 Communications

NOVEMBER 18, 2021

The term “thought leadership” tends to be used loosely these days to describe any content that has to do with an industry, regardless if it has any real value to the reader or not. What is Thought Leadership Content? Thought leadership is not necessarily just a type of content, but a type of content marketing.

Content 52

Content How To Newsletter Leadership 52

Reid All About it

MARCH 17, 2023

But excellent content isn’t enough to gain market share. Content is a commodity, says WBT Systems. shares 15 ways to improve your newsletter content and delivery. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

Revenue 205

Revenue Certificate Committee Leadership 205

AssociationChat

AUGUST 29, 2023

The Association Content Goldmine : Explore how to leverage Large Language Models for content creation. The post Elevate Your Association Leadership with Association AI Day appeared first on Association Chat. The Association Use Case : Learn how to make AI impactful for your specific needs.

Leadership 52

Leadership DC Revenue Washington 52

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

.orgSource

MARCH 6, 2023

Perhaps it’s content that’s missing the mark. The Leadership ColLAB conference was an opportunity to bring professionals together around what we believe is a critical question. The Leadership ColLAB Explores This Critical Question</strong> appeared first on.orgSource. Is technology tying your audience in knots?

Leadership 88

Leadership Wisconsin Arlington Strategy 88

Association Adviser

APRIL 27, 2020

Is your association currently repurposing every piece of original content created into various formats across your communications channels? If not, you’re missing an opportunity to capture the attention of a bigger audience and to engage with more of your members at a time when they need your expert thought leadership more than ever.

Content 78

Content Communications Leadership Resources 78

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

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DC Washington Member Engagement Innovation 261

Reid All About it

JANUARY 19, 2024

It will also explore which business functions are leading the way, how leadership is supporting AI efforts, and how policies are affecting adoption. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.

Revenue 256

Revenue Strategy Member Engagement United States 256

Reid All About it

MAY 19, 2023

Leadership training. WBT Systems suggests offering something valuable in exchange for their time: free leadership training they can apply at work and at your association. She warns that “careful human oversight, editing, and institutional knowledge is still required,” but suggests how to use it for research and content creation.

Strategy 195

Strategy Content Leadership Email Marketing 195

Higher Logic

APRIL 20, 2017

Community professionals often struggle to finds ways of getting one piece of content - a tweet, a video, a blog post, or a discussion thread - to capture your members’ attention, pushing them to engage more. Marketers have the same problem - finding ways of getting people to engage with their content.

Marketing 159

Marketing Cleveland Content Social Media 159

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. Bringing speakers and exhibitors into your campaign gives more content to the marketing,” said Emily Golding, group director and marketing strategist at mdg. The goal is to generate excitement.”

Strategy 91

Strategy Conference Marketing Video 91

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Multiview

OCTOBER 12, 2023

While there are a number of ways associations can deliver value, providing relevant content that is informative and useful can enhance the overall experience. In this blog, we'll share 6 ways to ensure your content adds value to your members every time.

Content 52

Content Member Engagement Leadership Marketing 52

Velvet Chainsaw

JULY 23, 2018

Content marketing has grown by leaps and bounds during the past five years. Unfortunately, too few event organizers fully embrace the long-tail, pull benefits of content marketing. Likewise, many conference professionals have no idea what embracing the long-tail, pull benefits of content marketing even means.

Content 78

Content Conference Video Marketing 78

Reid All About it

JANUARY 12, 2024

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them. But the question is: what kind?

LMS 266

LMS Member Engagement Education Revenue 266

YourMembership

AUGUST 21, 2014

Downtown Nashville also provided the perfect setting to host the second YM Thought Leader Summit, where we pulled together many of the people who so generously share their time and talents to help drive YourMembership’s thought leadership initiatives. Below are the Thought Leadership sessions from Xperience 2014. CAE Webinar Series.

Leadership 150

Leadership Team Nashville Austin 150

Reid All About it

APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there.

Leadership 195

Leadership Education Revenue Strategy 195

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Don’t discount thought leadership for the top of funnel audiences. One example of thought leadership is this blog!

Strategy 169

Strategy Social Media Discount Newsletter 169

Association Analytics

MAY 4, 2023

With the right tools and analytic insights at your fingertips, you can make data-informed decisions about content creation, marketing strategies, event planning, and more. Are you in marketing? You 100% need analytics knowledge when making decisions on where to invest your marketing dollars. Membership?

Event Planning 321

Event Planning Tools Marketing Member Experience 321

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. Change management. Creativity.

Revenue 205

Revenue Content Chicago Leadership 205

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. Association leadership. Because “people will continue to crave true and honest connection with actual living and breathing people,” you should resolve to keep the human aspects of your marketing intact. AI and event planning. Fri 7/7 at 4 p.m. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Do associations have a common understanding of the content that staff and members create?

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Certificate Denver South Carolina Project 266