Associations Now

DECEMBER 17, 2019

Nothing speaks more to member value than showing a return on investment. I love how the American Homebrewers Association app allows members to track their discounts in real time, giving everyone a running tally on dollars and cents saved. Other incentives can help you recruit new members.

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MemberClicks

SEPTEMBER 21, 2022

For you, renewed members takes up less time and resources because they’re already onboarded while paying the same dues fee. This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. It’s a win-win! Yeah, us too.

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Reid All About it

JANUARY 22, 2021

Amanda Kaiser, Member Engagement Specialist at Kaiser Insights LLC, and Arianna Rehak, CEO and Co-Founder at Matchbox Virtual Media, have cooked up a fantastic-looking experience during which you can learn how to radically strengthen your virtual events by offering meaningful, quality networking opportunities for members and attendees.

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Fonteva

FEBRUARY 9, 2021

From the topics you offer to the ease of your registration process, we’ve compiled a couple of key tips to keep in mind: Offer courses that will appeal to your members Make the online registration process easy to find and complete Invest in a secure online payment processor Follow up with a course registration confirmation email.

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MemberClicks

MAY 30, 2023

When it comes to attracting, retaining, and delighting your members, the types of membership you offer play a big role. The right membership types can help improve your member engagement and member retention. Coupons and discounts – Who doesn’t love a good deal?

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Aaron Wolowiec

JULY 22, 2014

Last Christmas, I saved nearly $100 because I was a member. I also love my World Market membership because, well, I enjoy the wine discounts. An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. Marketing General Inc.

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ISAE

SEPTEMBER 14, 2023

Additionally, these revenue streams can even boost member engagement. Offer new paid perks to members like access to exclusive webinars or presentations, courses designed by industry experts, conferences, and more to improve your association’s offerings. What are the best ways to collect this revenue?

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Reid All About it

JULY 21, 2017

Hotels are constantly seeking new ways to generate profits—from resort fees to room rental to service charges—so planners are being asked to pay for goods and services that were formerly complimentary or discounted. Recognize the difference between soft and hard costs. Engaging Members for Improved Retention Rates.

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Fonteva

FEBRUARY 24, 2021

In addition to storing this essential data, association management software enables association leaders to complete various administrative tasks meant to streamline management processes, improve communication with members, and boost member engagement. The best membership software will also allow members to modify their profiles.

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MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . This will give you more confidence that your recruitment and retention efforts are going in the right direction.

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Membership Marketing

MAY 25, 2012

This marks the fourth year that Marketing General Incorporated (MGI) has surveyed associations to better understand what is going on in the membership market and what is working best to recruit members, engage new members, renew existing members, and reinstate former members. Cost of Wrong Strategy. (8).

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Membership Marketing

SEPTEMBER 13, 2011

As readers of this blog know, this marks the third year that we have surveyed membership organizations to better understand the strategies and tactics used to recruit members, engage new members, renew existing members, and reinstate former members. Cost of Wrong Strategy. (8). Dues Discount. (4).

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Membership Marketing

SEPTEMBER 21, 2010

They do not present it as statistically valid due to the limited number of responses, but it is interesting to note that only 26% of associations report running a special new member program for their organization. A new member discount is a great idea to test. The key is getting a member past the first year renewal.

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Membership Marketing

JULY 22, 2010

Speaking Engagements. Speaking Engagements. Email Usage Up, but Effectiveness Rated Lower for Membership Recruitment. The following chart shows the percentage of associations using email for building awareness with prospective members, getting new members engaged with the organization, and renewing members all increased.

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Membership Marketing

NOVEMBER 8, 2010

When you actually do a recruitment campaign, they join. When you engage with your members, they stay. What niche do you fill that no one else can - market that to potential members? If you can get your existing members to recruit new folks then you can just sit back and count the cash. 80/20/10.

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Membership Marketing

FEBRUARY 12, 2010

As you may recall, last year, our survey provided critical comparative data on how organizations recruit members, engage new members and renew their members. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Dues Discount. (4). Network with Me.

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Membership Marketing

APRIL 1, 2011

Since forever, associations have overemphasized number of members as a metric. I'm not saying it should be ignored all together, but other metrics are much more important, such as member engagement, and how well you reach members in ways that affect how they conduct themselves. Cost of Wrong Strategy. (8).

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Membership Marketing

APRIL 10, 2012

Intuitively, we all know that members using the associations services is good, but seeing the statistics to support it highlights the critical nature in the membership lifecycle of member engagement. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8). Dues Discount. (4).

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Membership Marketing

MAY 17, 2010

Engagement comes by impacting a member’s behavior. He writes, “I define member engagement as the following: Engagement is the result of a member investing time or money with the association in exchange for value.” Unleash the Power of Market Testing in your Membership Recruitment.

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Nimble AMS

APRIL 14, 2022

Ensuring you pick the right SME for the webinar or CAE workshop will maximize volunteer engagement, increasing the likelihood they continue helping your association. Recruit and engage volunteers . After your members have completed the survey, and staff has processed the results, you’ll want to move fast to recruit SMEs.

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Fonteva

SEPTEMBER 30, 2019

Retain more members by gaining a deeper understanding of your program’s engagement trends and demographics. Customize your communications strategies and automate online benefits like discounts and registration perks. Full event and program configuration options let you create simple or complex tracks for your members.

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