Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

EventMobi: Association Events

SEPTEMBER 21, 2023

Membership retention is an organization’s ability to keep its members active following recruitment and onboarding. It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Why does member retention matter?

Strategy 130

Strategy Software Social Media Discount 130

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. And that’s just the cost of joining.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. –

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

MemberClicks

APRIL 19, 2024

If you are interested in expanding the influence and footprint of your membership-based organization, you can often find inspiration from how commercial businesses compete and market themselves. It should help balance the cost vs value scale, helping to make the membership decision easier.

Discount 52

Discount Price Sample Marketing 52

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Difficulty justifying membership costs with any significant ROI (27%). Be the industry leader.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Higher Logic

JANUARY 3, 2020

Improve (decrease) support costs by 32.9% Online communities bookend your customer reference program by allowing you to both identify and recruit strong customer advocates , as well as connect prospects and customers in the community for a positive and authentic reference experience. Achieve 41% greater average customer profit margin.

eBook 194

eBook Products Tips Tools 194

MemberClicks

DECEMBER 19, 2023

Trade shows can be an effective event and sales and marketing tool, stimulating networking, innovation, and collaboration. In this blog, we’ll cover everything you need to know to host your own trade show in 15 key steps, including picking your venue, creating your marketing plan, essential tools, and other trade show ideas.

Tools 52

Tools How To Software Cost 52

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? What is content marketing?

Recruiting 40

Recruiting Recruitment Newsletter Content 40

MemberClicks

SEPTEMBER 29, 2022

A big plus: it can also help with your recruitment efforts. Creating merchandise has a big up front cost, so you’ll want to make sure you’re only making what the people want! So long as you’ve accomplished that, it’s a great way to recoup on the cost of your facility! Offer ad space in your organization’s newsletter.

Revenue 98

Revenue Tips Certificate Social Media 98

MemberClicks

NOVEMBER 29, 2023

According to a study by Hinge Research Institute , growing brands are three times more likely to use partnerships, such as sponsorships, in their marketing strategy and as a result, see two times more profit than others. This option offers a free trial, but any larger commitment will come at an additional cost.

Video 97

Video Case Study Discount Proposal 97

ISAE

JANUARY 31, 2024

Market your auction. Virtual: A virtual auction is a great choice if you’re hoping to reduce overhead costs and allow as many members as possible to take part in your event, no matter where they are. Market your auction. Plan your budget early. Put together a team. Begin obtaining auction items. Start procuring auction items.

Team 52

Team Software Event Planning Social Media 52

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. One is Association Media & Publishing’s EXCEL Awards. Nonmember: $350.

Newsletter 63

Newsletter Communications Press Release Social Media 63

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Quick hits. Ann Handley via Jaina Mistry, Litmus ).

LMS 370

LMS Nashville Strategy Video 370

YourMembership

MARCH 8, 2013

The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade. 3) Are you Walking a Tightrope When it Comes to Your Association’s Membership Marketing? by Megan Rockett. 4) Can Your Conference Really be Personalized? by Jeff Hurt.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Membership Marketing

JANUARY 10, 2018

Create Messaging Document – As a first step, in order to have a consistent message shared through staff, promotional materials, and volunteer leaders, a clear and concise messaging document should be drafted that states the official reasons for the membership model change and the cost and benefit implications.

Communications 56

Communications How To Recruiting Recruitment 56

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. An increase in the cost of providing programs and services as membership numbers and dollars decline. How to retain members and recruit new members for the future.

Case Study 150

Case Study Arizona Social Media Revenue 150

Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Maximizing your Website as a Tool for Membership Recruitment. Labels: Awareness , Membership Life Cycle , Online Marketing.

Tools 40

Tools Marketing Recruiting Recruitment 40

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Why the cost of a restaurant meal has soared—you really should read this if you ever dine out. ( We’ll address both the real costs and the impact on experiences for participants. Quick hits.

Technology 43

Technology Software Cost Products 43

Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 19, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing: The Best Opportunity for Associations to Thrive and Succeed. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Social Media Price Survey 40

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 Maybe you’d like to recruit 20 new members for your association from the event or establish your organization as an authority in your industry? Craft a multi-channel marketing plan. billion by 2028. Establish clear, quantifiable goals.

Event Planning 59

Event Planning Tips Conference Software 59

MemberClicks

SEPTEMBER 21, 2022

This makes it way more cost-effective to retain the support of existing members than recruiting, onboarding and engaging new members all the time. Send out a member needs assessment survey using your email newsletter, online community space or website. You can also… 3. Run a member satisfaction survey. Offer auto-renewals.

Process 52

Process Strategy Tips Discount 52

Aaron Wolowiec

OCTOBER 21, 2014

This month’s guest blog post is by Kent Agramonte, a marketing supervisor at Naylor. Kent Agramonte, marketing supervisor at Naylor LLC. There are several free and low-cost survey tools that can help you generate basic surveys online. Survey Gizmo is a low-cost alternative and offers a free trial.

Survey 100

Survey How To Sample Revenue 100

MemberClicks

DECEMBER 23, 2021

A recent survey showed that the virtual event market alone is expected to be worth $504.76 Maybe you’d like to recruit 20 new members for your association from the event or establish your organization as an authority in your industry? Craft a multi-channel marketing plan. billion by 2028. Establish clear, quantifiable goals.

Event Planning 52

Event Planning Tips Conference Software 52

Membership Marketing

DECEMBER 10, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Improving Attendance using Content, Frequency and Multiple Channels instead of Marketing Bulk. Membership Marketing Benchmarking Report.

Content 40

Content Marketing Price Survey 40

Membership Marketing

SEPTEMBER 21, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters. Speaking Engagements.

Marketing 40

Marketing Price Survey Discount 40

Membership Marketing

DECEMBER 8, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In my recent post on market testing , I mentioned testing email subject lines. Labels: Test marketing. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

MemberClicks

AUGUST 9, 2022

Hybrid events boast a variety of perks, including: Cost effective & budget friendly option. Choose a tool that integrates with and/or includes both a virtual event platform and marketing software (like MemberClicks!). Marketing tools. Conduct a strategic marketing campaign. Hosting large events can be expensive.

Tools 52

Tools Conference Tips Organization 52

Principled Innovation

JULY 31, 2012

Associations use a variety of high-touch (and often more costly) methods to recruit and retain their members. NEW DESIGN APPROACH: Associations have invested time, energy and financial resources in building their capabilities for membership marketing and management. s new Serious Questions electronic newsletter!

Newsletter 100

Newsletter Recruiting Recruitment Innovation 100

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruiting Recruitment 39

MemberClicks

MAY 13, 2022

This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

Membership Marketing

MARCH 5, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. There is a long history of using free trial offers in membership marketing. Speaking Engagements. Friday, March 5, 2010. Tony Rossell.

Price 40

Price Marketing Cost Survey 40

Association Adviser

MAY 20, 2014

No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media. percent agree); member recruitment (10.8 percent agree); member recruitment (10.8 Think of your members as belonging to a tribe, with your leadership as the elders.

Social Media 60

Social Media Communications Content Strategy 60