Higher Logic

MAY 19, 2016

No, that doesn’t mean you can dump all your marketing materials on top of your community members, or that you should blatantly upsell them certain products (community can help with cross promotion if done correctly). But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads.

Team 136

Team Marketing Newsletter eBook 136

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. I’m happy to feature it as long as it’s not too product-centric. Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

EventMobi: Association Events

OCTOBER 19, 2023

Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. And if you’ve got an upcoming event, that’s the perfect time to start recruiting new members. What is a Membership Drive? How Do I Create a Membership Drive?

How To 130

How To Discount Social Media Software 130

MemberClicks

DECEMBER 19, 2023

They also give vendors and your organization the opportunity to showcase products and services and meet new audiences and interest. How much does it cost to organize a trade show? The best and most common way to estimate the costs for organizing a trade show is to triple or quadruple the amount you pay for the exhibit space.

Tools 52

Tools How To Software Cost 52

Optimist Consulting

MAY 31, 2016

Firstly, identify your product/service lines. How can you promote these product/service lines? Consider which channels you will use to promote your products and service lines. What messages do you want to convey about your services and products? What do you need to promote across the year? Publications. Governance issues.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

MemberClicks

APRIL 19, 2024

A value proposition clearly explains a product or service, how it fulfills a need, and how it is better than what may be offered elsewhere. It should help balance the cost vs value scale, helping to make the membership decision easier. Quantification adds weight to the value side of the cost vs value equation.

Discount 52

Discount Price Sample Marketing 52

YourMembership

MARCH 8, 2013

The data showed that the most productive workers belonged to close-knit teams and spoke frequently with their colleagues. We know that there are key points when recruiting new members to any organization that are crucial to survival. 2) Engagement Begins with Cultivation by Jeffrey Cufaude. by Megan Rockett. by Jeff Hurt.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. I’ll be happy to feature it as long as it’s not too product centric. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Allie DeCastro, Senior Product Designer, Splash. Quick hits.

LMS 370

LMS Nashville Strategy Video 370

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. Monthly Newsletter or Communication. Nonmember: $350. Newspapers.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Aaron Wolowiec

JULY 18, 2012

In addition to driving the development of timely follow-on educational programs, and aiding learners in linking theory (presented at the conference) with practice (challenges encountered on the job), curated content can also support organizational recruitment and retention efforts (by delivering quality products and services that members value).

Member Engagement 100

Member Engagement Content Conference Social Media 100

Reid All About it

AUGUST 19, 2022

Recruiting young members. The latest MGI report disclosed how poorly associations are doing with young member recruitment. Why the cost of a restaurant meal has soared—you really should read this if you ever dine out. ( I’ll be happy to feature it as long as it’s not too product centric. Quick hits. More info/register.

Technology 43

Technology Software Cost Products 43

Association Success

DECEMBER 7, 2017

Long before participants picked up the little s-shaped wrenches and went to work, IKEA employees invested time and expertise on the design, production, and distribution of the furniture kits. Tap that resource by rethinking programs, products and services to make room for meaningful member contribution. See how that works?

Case Study 74

Case Study Process Tools Newsletter 74

Velvet Chainsaw

OCTOBER 6, 2014

When employees spend too much time in education offerings that do not translate into increased performance and productivity, it is learning scrap. A Learning Field Crisis Elliott Masie, a progressive leader in organizational and workforce learning, recently addressed a crisis in the learning field in his Learning TRENDS newsletter.

Conference 40

Conference Certificate Education Discount 40

MemberClicks

MAY 13, 2022

The robust tools contained within this software option provide value to members, improve recruitment and retention, and save organizational leaders time and effort from having to jump between multiple systems. . This will give you more confidence that your recruitment and retention efforts are going in the right direction. StarChapter.

Software 52

Software Association Management Price System 52

Association Adviser

MAY 20, 2014

Yes, social media helps drive readers to event registration and newsletter sign-up pages, but what is it doing to help create an essential, vital organization that members actively promote, energize and advance? percent agree); member recruitment (10.8 percent agree); member recruitment (10.8

Social Media 60

Social Media Communications Content Strategy 60

Membership Marketing

NOVEMBER 1, 2010

Maximizing your Website as a Tool for Membership Recruitment. He wrote, “Research from Web analytics technology provider Webtrends shows that on average, 95% of website visitors leave a site without indentifying who they are and taking some form of action, such as subscribing to your e-newsletter. Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Reid All About it

FEBRUARY 4, 2022

I’ll be happy to feature it as long as it’s not too product-centric. The costs can be astronomical, and it’s often double the work, or more, for your staff. CEO Update LIVE: Recruiting. Hear about the tools and tactics organizations are using to recruit and retain top talent. Should your meeting go hybrid? Host: Madgex.

Content 39

Content Education Recruiting Recruitment 39

Association Adviser

JUNE 18, 2013

Not showing advertisers the ROI of investing in your media can cost your association six to eight times as much effort and potential revenue as doing something to show them ROI. If it’s an online publication, that ad pays for staff time to create the publication and for the cost of the server space that hosts it.

Directory 60

Directory Revenue Social Media Cost 60

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Non-dues revenue capabilities: Offset the cost of purchasing your AMS by choosing one that allows you to collect non-dues revenue through it. Email Newsletter.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

FEBRUARY 11, 2022

I’ll be happy to feature it as long as it’s not too product-centric. David Lerman, senior writer and author of the CQ Budget newsletter. Matt Wasowski, New Business and Product Development, Events, SAE International. Fri 2/11 at 12 p.m.* – Mindful Networking. More info/register. Host: Lee Gimpel, founder of Better Meetings.

Content 39

Content Strategy Technology Analysis 39

Membership Marketing

JULY 17, 2012

You also will have difficulty recruiting a new member if you cannot identify who top prospects are for membership. On the one hand, just like any product, you need to establish share of mind with your prospective members. Recruitment -- when prospects choose to join you. A pull product is something that is bought not sold.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

MARCH 5, 2010

It is an attempt to have the product sell itself. In the March 2010 edition of ASAE’s Membership Developments newsletter, Karen Krzmarzick, CAE, the Executive Director, of the American Society of Ophthalmic Administrators (ASOA) reported on her success with one free trial method. The response rates concern me some.

Price 40

Price Marketing Cost Survey 40

Membership Marketing

JANUARY 19, 2010

Last year, I wrote an article for the Avectra Academy newsletter. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Cost of Wrong Strategy. (8). Membership Recruitment. (4). new products. (4). product line extension. (4). Push Product. (4).

Marketing 40

Marketing Social Media Price Survey 40

Membership Marketing

NOVEMBER 15, 2010

In an article in the November issue of ASAE’s Consultants Connection newsletter (member sign in required), I make the case that there are at least five good reasons to add a consultant to your team. Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Branding.

Price 40

Price Survey Recruiting Recruitment 40

Reid All About it

NOVEMBER 4, 2022

Growthzone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. I’ll be happy to feature it as long as it’s not too product centric. Hannah Heckner (moderator), VP, Product, Silverchair.

Arlington 39

Arlington Technology Case Study Revenue 39

Membership Marketing

SEPTEMBER 21, 2010

So it was interesting to note the results of a quick online survey that ASAE did with one of their newsletters.  ASAE Membership -- Recruitment and Retention. Unleash the Power of Market Testing in your Membership Recruitment.

Marketing 40

Marketing Price Survey Discount 40

Reid All About it

FEBRUARY 3, 2023

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. I’m happy to feature it as long as it’s not too product-centric. More info/register. 1 CAE credit. 1 CAE credit.

LMS 40

LMS Video Technology Revenue 40

Membership Marketing

NOVEMBER 4, 2010

• What offers – free articles, newsletters, discounts, event notifications -- produce the highest opt-in rate? Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership. Using Social Media to Recruit Staff. Cost of Wrong Strategy. (8). Awareness. (4).

Social Media 40

Social Media System Price Survey 40

Membership Marketing

DECEMBER 10, 2009

. • He launched a conference web site and drove prospects to it using a weekly conference e-newsletter. • Instead of one mailing, he sent out three low cost direct mail pieces that pushed prospects to the web site. Unleash the Power of Market Testing in your Membership Recruitment. Cost of Wrong Strategy. (8).

Content 40

Content Marketing Price Survey 40

Reid All About it

FEBRUARY 16, 2024

Over on the Mariner Management blog, Chelsea Killam of Easy Tiger Insights shares cost-effective strategies for collecting member feedback. I’m happy to feature it as long as it’s not too product-centric. Discover how to leverage email newsletter marketing to captivate your members with the latest industry insights and trends.

Case Study 266

Case Study Newsletter Strategy Revenue 266

EventMobi: Association Events

NOVEMBER 9, 2023

Similarly, welcoming new members in your monthly newsletter helps existing members get to know your latest recruits, forming connections between new and longtime members. For example, a literary organization could host a book drive for kids or a medical association could do a drive for personal hygiene products.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Associations Now

FEBRUARY 11, 2015

But, as evidenced by the UCB experiment, paying for both a product and to support a higher good can lead buyers to consider the impact of the price they pay. Some also find themselves adding recognition and perks for the most generous donors, “anything from a mention in a newsletter to a barbecue at the rabbi’s house.”

Price 40

Price New York Massachusetts Revenue 40

Membership Marketing

DECEMBER 8, 2009

• Inside: [hot topic in your newsletter you think will get the most opens] • Save $200: [insert event here] Early Bird Registration Ends [insert date here]” What are your best performing subject lines? Unleash the Power of Market Testing in your Membership Recruitment. Pricing Your Product, Service, or Membership.

Marketing 40

Marketing Price Survey Analysis 40

MemberClicks

SEPTEMBER 29, 2022

Non-dues revenue typically comes from two sources: Internal: Charging your members additional fees for added resources, opportunities, or products, such as conference fees, professional certifications, or branded merchandise. A big plus: it can also help with your recruitment efforts. Offer ad space in your organization’s newsletter.

Revenue 98

Revenue Tips Certificate Social Media 98

Association Law

MARCH 14, 2011

” The inurement prohibition does not completely preclude members of a 501(c)(6) organization from receiving benefits such as newsletters and informative materials, and of course there is no rule against an association member being more successful as a result of being a member of an organization. Birmingham, 96 F. Iowa 1951).

CA 40

CA United States Iowa Sacramento 40

Off Stage

MAY 6, 2010

For example, overall network management and associated costs may be split evenly between the organizations - but if the organizations workstations and servers are 80% Association identified, then 80% of the costs of server management would be allocated to the Association. Judith: Youre absolutely right on!

Cost 40

Cost Resources Industry Survey 40

Disciple Media

NOVEMBER 27, 2023

Offer members early or exclusive access to new products, services, or content. Part 5: Integrating member recruitment and retention Finding the balance Striking the perfect balance between recruiting new members and retaining existing ones is a key to sustainable community growth. Consistent, regular engagement is key.

Strategy 36

Strategy Guidelines Recruiting Recruitment 36