Higher Logic

JANUARY 3, 2020

Improve (decrease) support costs by 32.9% When a Customer Has a Problem with Your Product or Service. Previously, the first thing your customers did when they had a question or problem with your product or service was call customer support or open a support ticket online. Achieve 41% greater average customer profit margin.

eBook 194

eBook Products Tips Tools 194

MemberClicks

JULY 5, 2022

Before the explosion of the internet, a directory used to be a big book with a list of names, companies and products. Cost: $238/month. Build, grow and monetize your audience through memberships, newsletters and other tools. Cost: $49/month. Cost: $48/month & 30 Day Free Trial. Cost: $69/one time.

Directory 98

Directory Software Cost Membership Management 98

Reid All About it

JANUARY 21, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Top Productivity Hacks (Open Networking). Join your Fridays@4 friends for this open networking session focused on sharing your favorite productivity hacks. Josh Slyman, Director of Product Strategy at Web Scribble. A Meetings Cost-Saving Primer.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. I was happy to see Association Brain Food in Lead Marvel’s list of eight must-read newsletters for association professionals. I’m happy to feature it as long as it’s not too product-centric. Credentialing support.

LMS 256

LMS Revenue Arlington Education 256

Reid All About it

MARCH 24, 2023

I’m happy to feature it as long as it’s not too product-centric. Calculating the Cost of Dirty Data While data cleanup is a time-consuming and tedious task, its prioritization is a necessity when collecting large amounts of data and investing substantial funding into your technology stacks. What does this have to do with associations?

Revenue 227

Revenue Chicago Leadership Education 227

Association Adviser

JUNE 17, 2014

Appreciated employees are more productive. Appreciate your employees, and they will be happier and more productive at work. . Free or Low-Cost Rewards. Feature them in your association newsletter. Positivity fuels more positivity—and a more enjoyable, productive workplace for everyone. Certificate of appreciation.

Products 60

Products Atlanta Certificate Team 60

NXUnite

DECEMBER 13, 2023

Interactive Demo Days: We shine the spotlight on other mission-driven companies that provide services and products to nonprofits with demo days. Attendees can get a closer look at cutting-edge products and services designed to streamline nonprofit operations and grow their impact, while businesses can talk directly with potential customers.

Software 130

Software Discount Tools Resources 130

MemberClicks

DECEMBER 19, 2023

They also give vendors and your organization the opportunity to showcase products and services and meet new audiences and interest. How much does it cost to organize a trade show? The best and most common way to estimate the costs for organizing a trade show is to triple or quadruple the amount you pay for the exhibit space.

Tools 52

Tools How To Software Cost 52

Higher Logic

MAY 19, 2016

No, that doesn’t mean you can dump all your marketing materials on top of your community members, or that you should blatantly upsell them certain products (community can help with cross promotion if done correctly). But it does mean that your marketing team can learn what makes your members tick and how to bring in more leads.

Team 136

Team Marketing Newsletter eBook 136

MultiBriefs

JUNE 29, 2023

Social media doesn't work for professional associations One of the most common myths about social media is that it only works for promoting consumer-facing products and services. You'd have to run a lot of newspaper advertisements to get the same reach that social media offers at a fraction of the cost. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Higher Logic

MARCH 7, 2016

It doesn’t matter if your product is the best and your company is awesome (we’re sure it is already). The trick is finding a way to engage your most loyal customers to promote you in productive ways, incentivizing them to champion your company and products in the broader world. Channel your community’s power.

Newsletter 120

Newsletter Products Social Media Price 120

Associations Now

SEPTEMBER 25, 2018

Four decades ago this year, a guy named Gary Thuerk sent an email promoting a new product line. The rise of email hasn’t just been a shot in the arm for marketing tactics like the ever-present drip campaign , but it’s also been a big win for editorial newsletters that are often driven by individual voices. Research the market.

Email Marketing 104

Email Marketing Tips Marketing Newsletter 104

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. Why building an email list is crucial for your business The importance of having a large email list that represents an accurate survey of people interested in your product or service cannot be overstated. How often will you be sending out newsletters, promo emails and triggered emails?

How To 36

How To Email Marketing Newsletter Discount 36

Association Success

OCTOBER 28, 2020

This can be especially troublesome when you want to share exciting and resourceful information about your company and products. We provide a platform that generates customized newsletters that are tailored to provide relevant information to your specific audience. Nowadays, you can’t be too careful with who you communicate with online.

California 78

California Newsletter Software Revenue 78

MemberClicks

APRIL 19, 2024

A value proposition clearly explains a product or service, how it fulfills a need, and how it is better than what may be offered elsewhere. It should help balance the cost vs value scale, helping to make the membership decision easier. Quantification adds weight to the value side of the cost vs value equation.

Discount 52

Discount Price Sample Marketing 52

Higher Logic

MAY 29, 2020

Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings. Difficulty justifying membership costs with any significant ROI (27%). Promote your publications and subscriptions.

Social Media 254

Social Media Tools Member Engagement Revenue 254

YourMembership

MARCH 13, 2014

Newsletter and Publication Advertising. Traditional meetings are evolving into virtual, online events as organizations look to reduce travel costs and become more inclusive to members who are geographically challenged. Conference Exhibitor and Sponsorship Item Fees. Internet Advertising. Branded Merchandise. Buyer’s Guides.

Revenue 150

Revenue Software Newsletter Certificate 150

EventMobi: Association Events

SEPTEMBER 21, 2023

It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. While pausing membership might lose members access to special benefits, you could continue to send them your newsletter, for example.

Strategy 130

Strategy Software Social Media Discount 130

WBT Systems

FEBRUARY 6, 2018

Speaking of money, run the numbers so you know how much it will cost to develop and run a pilot program and the course itself. Newsletter analytics. How much do they cost? One way to identify this group of people is by sending out a poll to newsletter subscribers and online community participants. What are they covering?

Course 160

Course How To eBook Price 160

Associations Now

JUNE 6, 2017

While technology has the power to reshape processes and drive down costs, many digital transformation strategies lack the C-level support needed to succeed. The American Academy of Otolaryngology-Head and Neck Surgery, for instance, dramatically streamlined its newsletter production process by implementing a content-personalization solution.

Leadership 72

Leadership Newsletter Survey Strategy 72

Optimist Consulting

MAY 31, 2016

Firstly, identify your product/service lines. How can you promote these product/service lines? Consider which channels you will use to promote your products and service lines. What messages do you want to convey about your services and products? Who will deliver the plan and what will it cost? . Publications.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

WBT Systems

SEPTEMBER 26, 2017

Focus on your iconic advantage: “a strategy that builds real differentiation based on meaningful product benefits.”. Result in salary increases, better jobs, new business ventures, and new products/services? For example, do your eLearning programs: Fit into and enhance a busy professional’s lifestyle?

LMS 150

LMS Arlington Course Virginia 150

Association Success

AUGUST 1, 2019

To cater to your learners, it really starts with evaluating your current education portfolio, and then adding programs, products, services that could support learner growth and development , to fill the gaps and to be job-ready. These include learning vehicles such as blogs, newsletters, websites, magazines, podcasts, and the like.

Education 88

Education Analysis Newsletter Content 88

Membership Marketing

OCTOBER 27, 2021

Costs for salaries, printing, and postage to service members are increasing. If rates rise on an as-needed basis, it is appropriate to note the upcoming change in a newsletter or somewhere on the website. Price increases are often required to maintain an organization and keep up with rising costs.

Price 52

Price Revenue Newsletter Cost 52

Associations Now

APRIL 24, 2019

After that, the cost goes back to normal. If cheap beer isn’t quite your style, here are some other ideas to create this at your event: A reverse registration fee structure —the more people who register, the less it costs. People can buy “shares” of registration to drive down costs further. beer night. Interested in more?

Price 57

Price Cost Newsletter Examples 57

Reid All About it

JULY 10, 2020

I’ll be happy to feature it as long as it’s not too product-centric. David Lerman, Senior Writer for Budget Newsletter, CQ Roll Call. As they are fighting every day to stay afloat in these uncertain times, many are challenged with keeping members engaged to a level where the association is seen as a huge necessity and not a cost.

Montana 365

Montana Content Price Strategy 365

Associations Now

MARCH 13, 2019

And you can set up a conference code where you cover a portion of the cost. Subscribe to”Otter Talk,”a bi-monthly newsletter , which highlights trends, ideas, and actionable takeaways for your association events, from an experienced member of the planning community who has lived the “planning life.”. Interested in more?

Newsletter 92

Newsletter Analysis Cost Tips 92

Association Adviser

OCTOBER 23, 2018

Associations are rightly proud of their member communications: Magazines, newsletters and websites represent the value of membership in the organization, while also sharing important industry news and professional development education with members. Newsletters. Monthly Newsletter or Communication. Nonmember: $350. Newspapers.

Newsletter 62

Newsletter Communications Press Release Social Media 62

Blue Sky eLearn

SEPTEMBER 5, 2018

I find it much more productive to insert myself and my organization’s top-of-mind concerns directly into the fray, engaging with peers, technology providers, and thought leaders, to the benefit of our mutual understanding. Then I get to work on delivering that change, which is equally fun and rewarding. It all counts.

Technology 169

Technology Strategy Tools Software 169

SilkStart

JANUARY 8, 2018

As you can imagine, the cost savings can become quite significant, especially if you’re purchasing software for your entire team. We write blog posts, share resources on social media and through our monthly newsletter, and host monthly webinars with experts who share insight into relevant issues, programs, and trends.

Technology 61

Technology Discount Library Newsletter 61

Robert Skrob

SEPTEMBER 5, 2018

I was writing, printing, and mailing a 24-page full-color newsletter for 36 people. It was so humiliating to write and preparing a newsletter for only 36 members. monthly, total dues collected was not enough to cover my production and fulfillment costs with so few members. That’s all that signed up.

Newsletter 31

Newsletter Review Cost Products 31

Association Success

AUGUST 1, 2019

To cater to your learners, it really starts with evaluating your current education portfolio, and then adding programs, products, services that could support learner growth and development , to fill the gaps and to be job-ready. These include learning vehicles such as blogs, newsletters, websites, magazines, podcasts, and the like.

Education 68

Education Analysis Newsletter Content 68

Reid All About it

NOVEMBER 3, 2017

And I especially love it when others do it for me—those are the newsletters I value most. Hmm, a personalized curated newsletter might be one thing to turn passively loyal members and customers into actively loyal ones. I’ll be happy to feature it as long as it’s not too product-centric. Now, if only more associations did this.

DC 150

DC Washington Innovation Price 150

Reid All About it

JUNE 5, 2020

Then I lose myself reading articles on Twitter or in newsletters, and, one of my favorite activities, compiling a list of more things to read. I’ll be happy to feature it as long as it’s not too product-centric. Presenter: Tirrah Switzer, Product Marketing Manager, Community Brands. It’s been hard to focus. More info/register.

Innovation 273

Innovation Conference FAQ Industry 273

Associations Now

JUNE 5, 2019

I’ve been in situations where using the break-even formula (fixed costs/number of attendees + variable costs) would price us out of the market. By design, associations tend to be very siloed organizations that do not do a good job of integrating their products. Is there a transparent pricing model? Interested in more?

Price 75

Price Newsletter Cost Team 75

Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. I’ll be happy to feature it as long as it’s not too product centric. Allie DeCastro, Senior Product Designer, Splash. Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. Quick hits. CAE credits.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

AUGUST 19, 2022

Why the cost of a restaurant meal has soared—you really should read this if you ever dine out. ( I’ll be happy to feature it as long as it’s not too product centric. We’ll address both the real costs and the impact on experiences for participants. Hum explains why young professionals are just not into your association.

Technology 43

Technology Software Cost Products 43