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What to Do If Your Association’s Online Course Failed

WBT Systems

You really thought you had a great idea for an online course. But when the course launched: crickets. After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed? Learn why your online course failed. Is there really a market for this course?

Course 175
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How to Validate an Online Course Idea

WBT Systems

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

Course 160
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Top of funnel outreach includes channels like social media, newsletters, and blogs that are designed to establish credibility. Don’t discount thought leadership for the top of funnel audiences. Ask them to sign up for a new learning course? Or offer them a discount on membership?

Strategy 169
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Use Data for New Revenue Opportunities

Association Analytics

For example, are they opening newsletters, attending meetings, volunteering? If you see that someone who signs up for a webinar is similar to members who purchase a continuing ed course, you can promote that course to that member after the webinar. Start by tracking your members’ behaviors. age, geography, job type).

Revenue 169
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How to plan a professional development day for your association  

Freestone

Your continuing education program already likely offers several in-person and on-demand learning courses, annual conferences, and member events. Showcasing your professional development program is a great way to encourage interest in upcoming courses and certification programs.

How To 74
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

In fact, 43% of associations find that offering a conference discount is the most effective way to recruit new members. When members are doing something cool in your community, give them a shoutout in your newsletters and social media. Member newsletters Newsletters are a great place to send updates across your membership base.

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7 Online Member Acquisition Strategies to Grow Your Base

Blue Sky eLearn

Once you know where your target audience spends their time, plan a course of action that allows you to take advantage of the unique pros and avoid the cons of each platform while conducting outreach. For example, your organizations can offer each other: Advertising space in emails or newsletters. What types of content could that be?

Strategy 157