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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

The first pitfall into member attrition is the assumption that members are committed to sticking with an organization simply because they’ve signed up to pay regular dues. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies.

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How to create an association marketing strategy

Freestone

Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. Further enhance the learning experience and drive learner retention by ensuring course registration and event signups are easy. Sponsor acquisition.

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Association Brain Food: 1.26.24

Reid All About it

They explain how these educational programs attract young professionals who want to develop in-demand skills and build relationships with peers. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

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How to Leverage the Marketing Power of Social Proof

WBT Systems

Association members encounter an overwhelming amount of information every day from organizations pushing themselves into the already crowded professional development space. How can your association glom onto the social mojo of influencers in your industry when promoting your online courses? First, identify the influencers.

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Essential Medical Association Software That Grows Your Organization

MemberClicks

Here are the features, tools, and solutions to look out for to modernize your organization. How the right medical association software does it: Insightful data analytics and reporting with features that integrate member feedback and post-event surveys into processes so you can elevate your organization in the ways that matter most.

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Why Data Analytics is Important and How to Budget Accurately

Higher Logic

That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics. Budget is a major consideration, of course, and you’ll want to plan accurately. Predictable costs. Risk avoidance. Account for More Than the Price Tag.

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Association Brain Food: 4.12.24

Reid All About it

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Gen Z education. Member recruitment.

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