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How to Develop Really Good LMS Requirements

WBT Systems

The request for proposal you send to learning management system (LMS) providers is only as good as the process you use to develop your LMS requirements. If you don’t accurately and completely identify and prioritize your real needs during that process, your new LMS will fall short of expectations.

LMS 165
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How to create an association marketing strategy

Freestone

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy?

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How to Prepare a Business Case for a New LMS

WBT Systems

As dysfunctional and frustrating as that old learning management system (LMS) is, your association still relies upon it. But, let’s face it, your current LMS is holding you back. You need a better LMS but the powers that be aren’t going to like that news. Preparing Your Case for a New LMS. Describe a brighter future.

LMS 160
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How to Create a Really Good LMS RFP

WBT Systems

You finally got the budget to purchase a learning management system (LMS). Ask around for request for proposal (RFP) samples and send one of them to a dozen LMS vendors? You know the answer already if you read last week’s post : an LMS RFP is not the first step of the selection process, it’s the result of the first step.

LMS 155
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eLearning Pricing Models: 5 Ways to Price Your Courses

Forj

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.

Price 172
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What is a marketing plan & five steps to write one

Freestone

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

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What to Do If Your Association’s Online Course Failed

WBT Systems

You really thought you had a great idea for an online course. But when the course launched: crickets. After you and your colleagues put so much effort into it, how do you explain to your boss and committee chair why your online course failed? Learn why your online course failed. Problem: Market need.

Course 175