NXUnite

FEBRUARY 15, 2024

For instance, you might be trying to promote more matching gifts and determine that you need to educate staff members on how to speak about these opportunities with donors. Asynchronous courses. For employees who prefer a more flexible learning schedule, direct them to online courses that they can work through at their own speed.

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Forj

APRIL 22, 2021

Are you creating new eLearning courses to provide value to members and bring in revenue for your association’s learning business? If so, you’ve probably encountered the challenge of how to price those courses. Pricing Strategy for Training Courses: Subscription vs. One-Time Fee.

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Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

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Blue Sky eLearn

SEPTEMBER 10, 2021

That’s why marketing is such a crucial step to the success of your association events. Far and away one of the most effective channels for association event marketing is email. However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. Optimize Your Content.

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Email Marketing Marketing Content Software 283

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. How are you tracking success?

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Association Analytics

FEBRUARY 14, 2022

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. Of course, they are valuable assets, but data is, too. Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness.

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Association Analytics

JULY 27, 2021

Let’s use course registration as an example. Acumen allows you to look at your taxonomy of courses to see how they align with your members. Identify how to make target groups smaller and ultimately get to the right message to the right person. Let’s use course registration again as an example for an easy test.

Content 169

Content Strategy How To Course 169

.orgSource

MARCH 4, 2024

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. All that’s needed is a 360-degree shift in how you view your business universe.

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Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

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WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

Freestone

MARCH 7, 2024

Your continuing education program already likely offers several in-person and on-demand learning courses, annual conferences, and member events. You can think of PD Day as a platform for you to promote how your continuing education program can improve your members’ careers.

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Thanks For Playing

JANUARY 31, 2013

Hubspot recently posted a hilarious and very helpful SlideShare on what NOT to do with your marketing. How To Suck at Marketing from HubSpot All-in-one Marketing Software My favorites? Cold calls and unsolicited emails are, of course, THE BOMB. The "Pro Tips." Greetings Earthling" Yay, jargon!

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WBT Systems

FEBRUARY 20, 2018

Since some of your courses have been around forever, you wonder if it might be time to sunset an educational program or two. When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences.

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.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

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Fonteva

FEBRUARY 9, 2021

Included in this genre are e-learning and online courses. Selling online courses to your association members is an effective way to provide engaging and educational experiences and opportunities. Selling online courses is more than just pulling together educational materials and handing them off to your members. Let’s begin.

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Associations Now

APRIL 16, 2020

With the coronavirus causing global stock markets to tumble , many are concerned to see their retirement funds decline in value as well. If you decide to get out of the market, you have two decisions to make,” Syron said. Do you enter the market when it goes up 20 percent?”. Trying to time the market doesn’t typically work.

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Higher Logic

JULY 27, 2017

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. You just have to know where to look.

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EventMobi: Association Events

SEPTEMBER 29, 2023

and how to track attendance at an event using software. Precise attendance data can offer them insights into their marketing reach. Remarketing and nurturing Personalized marketing becomes a reality with precise data. The market brims with options, but the right fit should be user-friendly, scalable, and offer robust analytics.

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Blue Sky eLearn

JUNE 7, 2019

Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. The more you know about your members, the better prepared you’ll be to create courses, events, and other programming that they’ll want to stay involved in.

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WBT Systems

APRIL 24, 2018

Developing a new online course with the help of an instructional designer is an exciting prospect for an association. You’ll get the best results from this partnership if you know how to best prepare for working with an instructional designer. Are you relying on the ID to come up with the course content? Accreditation standards.

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Blue Sky eLearn

MARCH 21, 2018

Yes, this will probably increase your registration numbers, but how are you getting the word out there? Social Media Marketing – whatever sites you are using for social media should be working to get more people registered for your events! Also, include a link (or links) to other related content and courses.

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Blue Sky eLearn

JANUARY 21, 2019

Can your marketing department identify new segments to promote a course to a broader audience? Take a course or attend a webinar. Swap seats and attend a course, a webinar, or both. How to Manage Your Association’s Education appeared first on Blue Sky eLearn. Your SMEs are your secret weapon. Be flexible.

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WBT Systems

JANUARY 16, 2018

But every association has a distinct audience who may behave differently than how trend-spotters predict. If you want to identify the most relevant trends for your membership, learn how to think like a futurist. McGonigal teaches a class at Stanford, How to Think Like a Futurist. Here’s how to practice this mindset.

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WBT Systems

SEPTEMBER 12, 2017

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.

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WBT Systems

MAY 23, 2017

Taking online classes and courses. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education.

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WBT Systems

NOVEMBER 28, 2017

However, you don’t have the budget to hire instructional designers to develop courses. First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Is there a segment of the market they’re not serving?

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WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Blue Sky eLearn

JANUARY 21, 2019

Can your marketing department identify new segments to promote a course to a broader audience? Take a course or attend a webinar. Swap seats and attend a course, a webinar, or both. How to Manage Your Association’s Education appeared first on Blue Sky eLearn. Your SMEs are your secret weapon. Be flexible.

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Fonteva

OCTOBER 18, 2022

To help your association’s team understand CX, why it matters, and how to get started with it, this article will provide a crash course, reviewing topics such as: What is CX? Crash Course appeared first on Salesforce Membership Management Blog. But what is CX ? What is CX? The post What is Customer Experience (CX)?

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WBT Systems

APRIL 3, 2018

Your argument for a new LMS has to be rock solid, so first we’re going to explain how to prepare a business case for a new LMS. Then, in our next post, we’ll explain how to make a compelling presentation of that case. Can you find members who haven’t taken your online courses but have taken courses elsewhere?

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Fonteva

JANUARY 20, 2022

The last thing you want to do is invest in custom-creating a new e-learning course only to have few members (if any) purchase it. Just like a forgotten instrument, treadmill, or book gathering dust in the corner of your closet, courses that members don’t complete provide little value for your organization. Keep courses updated.

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WBT Systems

MARCH 6, 2018

They can help educate people about an issue, provide real-world advice, or show them how to develop and put a skill in practice. They understand the value of a consultative sales approach bolstered by content marketing. These industry thought leaders are the ones you should approach to discuss how you might work together.

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Membersuite

AUGUST 9, 2021

At CXPA, their on-demand introductory course is a top seller for just this reason. How will you keep them engaged after the event? Let Data Teach You How To Engage with Members. If you persist, data will unravel faulty assumptions and show you how to deliver the value your members and market desire. .

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Reid All About it

APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. by Tony Rossell, Marketing General Inc.

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Spark Consulting

FEBRUARY 18, 2014

Content marketing is all the rage right now. But how do you do it right, well, and effectively so you can impress your boss and earn that big promotion or raise? How to Impress Your Boss and Get Ahead of the Curve from MarketingProfs. Of course, that requires you to think about and decide what’s actually important first.).

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WBT Systems

JUNE 19, 2018

In addition to your colleagues in the education department, you may also want to consult with staff responsible for accounting, marketing, membership, and meetings. These consultants know the association LMS market, are familiar with how associations use learning platforms, and understand the association learning business model.

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WBT Systems

DECEMBER 12, 2017

The employers who are afraid people will leave after they’ve invested in their professional development are aware of the power of education—they just don’t know how to use that power for good. Collect and publicize testimonials about your programs from employers whose employees have taken your courses.

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