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JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Billhighway discusses the causes of leadership succession issues and offers strategies for preventing volunteer burnout , a big problem for chapters. Email marketing news.

Survey 256

Survey Project Strategy Education 256

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MARCH 17, 2023

With for-profit and higher ed competition growing, your association’s online courses must stand out in the crowd. But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Content is a commodity, says WBT Systems.

Revenue 205

Revenue Certificate Committee Leadership 205

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JUNE 18, 2021

WBT Systems offers the wisdom of Stoic philosophers like Marcus Aurelius and Seneca on topics pertaining to life inside and outside of associations, such as lifelong learning, change management, leadership, making the best of crappy situations and living in the now. Board Leadership ( Chatting with Agnes & Cecilia). every Monday.

LMS 369

LMS Certificate America Committee 369

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JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. At Locus, Cory Doctorow says, “Of course AI is a bubble.” Today, organizations are challenged to not only identify the “high potentials” for specific leadership positions, but also to retain them.

LMS 266

LMS Member Engagement Education Revenue 266

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APRIL 12, 2024

Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. by Tony Rossell, Marketing General Inc. Gen Z education. Member recruitment.

Revenue 256

Revenue Strategy Price Newsletter 256

SBI

JULY 30, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 52

Case Study LMS Course Revenue 52

MemberClicks

AUGUST 3, 2023

If your association is looking to streamline education and support career development among its members, it’s time to consider investing in association learning management software (LMS). In this guide, we’ll cover all the basics of LMS and share our top 15 recommended picks: What is learning management software? Reduce costs.

Software 52

Software LMS Certificate Learning Management System 52

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MARCH 24, 2023

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. They explain how to use AMS data for planning and marketing events. Women in the workplace. Member onboarding.

Revenue 227

Revenue Chicago Leadership Education 227

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JANUARY 5, 2024

TopClass LMS describes what they see in their crystal ball, particularly for professional development programs. TopClass LMS analyzed their social media analytics to find out which of their posts resonated most with the association community in 2023. To help you along, Britt Andreatta shares ten reflective questions to launch 2024.

Revenue 277

Revenue LMS Price Education 277

WBT Systems

FEBRUARY 13, 2018

46 percent more likely to be first to market. Get leadership buy-in. However, staff leadership must do more than just support a learning culture, they must model the behavior they wish to see. Everyone—leadership and staff—must acknowledge learning as one of the association’s strategic assets. Dedicate time for learning.

How To 155

How To LMS Learning Management System Course 155

SBI

JULY 29, 2023

COVID-19 Challenges for IOA Virtual Meetings | Financial Sustainability | Education/LMS Challenge: IOA canceled 7 in-person Foundations courses due to COVID-19 in 2020, which would have trained 200+ emerging ombuds. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.

Case Study 40

Case Study LMS Course Revenue 40

WBT Systems

APRIL 25, 2017

Existing Technology: Between learning management systems (LMS), association management systems (AMSs) and social media, many associations have a robust technology ecosystem in place to support rapidly changing skills-based training and digital badges. The learning community has been seeking a serious use for LMS gamification.

LMS 252

LMS Certificate Library Education 252

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. Who will the companies in your industry choose to educate their employees?

Education 155

Education Mooc Course Revenue 155

Reid All About it

MARCH 12, 2021

On the side, a sauté of kale and red cabbage with bacon, onion, garlic, and dried cranberries, and sourdough rolls for dipping purposes—and now for a quick snack (with butter, of course) before I go out on my morning walk. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting.

Nashville 370

Nashville LMS North Carolina Recruiting 370

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MARCH 19, 2021

Questions for leadership. Tune in and learn about what virtual event platform options are in the market and why one may be a better fit than another for you. Come away with tools you can use to transform your business’ marketing outreach and learn tips on branding yourselves or your business. Wed 3/24 at 1:30 p.m. 1 CMP credit.

LMS 370

LMS Nashville Strategy Video 370

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OCTOBER 9, 2020

Luring members/customers to your LMS. WBT Systems says, “The LMS is the workhorse for the professional development team, but it has many more uses beyond hosting online courses.” They share ten ways to encourage members and prospective customers to browse through the educational programs you offer via your LMS.

Utah 370

Utah LMS Conference Technology 370

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NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Wed 11/15 at 1 p.m. – New association event. 1 CAE credit.

Certificate 281

Certificate Price Tools Technology 281

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DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Mobile apps. But all video is not created equal. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

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DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

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SEPTEMBER 11, 2020

LMS/CRM integration. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. LMS Demo Day. So what features should you be looking for in an LMS? To help with this ASAE has developed LMS Demo Days.

LMS 329

LMS Montana Revenue Price 329

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FEBRUARY 12, 2021

Let’s say your association has fully accepted reality and wants to help members acquire the skills and knowledge they need right now, but you don’t have the time or money to design new online courses. Presenters: Harneet Singh, Director of Marketing, Preseem. Howard Givner, Event Leadership Institute Founder & CEO.

Revenue 370

Revenue North Carolina Industry Technology 370

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MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

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APRIL 14, 2023

Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Tanner Kohler, Nielsen Norman Group ) Even in the metaverse, women remain locked out of leadership roles, although they spend more time and spearhead more initiatives there.

Leadership 195

Leadership Education Revenue Strategy 195

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MARCH 8, 2024

Education program marketing. TopClass LMS published another recap from the recent Learning Business Summit. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 250

Social Media DC Strategy Education 250

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AUGUST 4, 2023

TopClass LMS explains how online education programs can help increase member engagement. Quick hits Five things to do to heat up your content marketing game during the summer lull. Ann Gynn, Content Marketing Institute ) No, you don’t need to learn golf to advance in your career. Member engagement. Non-dues revenue partners.

Atlanta 195

Atlanta Price Revenue Denver 195

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JANUARY 28, 2022

If the registration numbers for your educational programs are disappointing, WBT Systems shares several reasons people don’t commit to online courses and conferences. For entrepreneurs or anyone who wants to develop an entrepreneurial leadership style, John Pence shares his takeaways from MIT’s Entrepreneurial Masters Program.

Newsletter 195

Newsletter Survey Team Software 195

WBT Systems

NOVEMBER 15, 2016

We have also posted in the past about how to successfully market your association learning management system to appeal to members and potential members. To meet short term goals, your learners will choose specific courses, webinars or conference sessions to align with a certain learning pathway or to meet requirements for accreditation.

Learning Management System 150

Learning Management System LMS Certificate System 150

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OCTOBER 1, 2021

If you are (or someone you know is) a woman who has made (and continues to make) amazing contributions to the advancement of technology in associations, Association Women Technology Champions (AWTC) invites you to apply (or to encourage someone else to apply) for the AWTC Technology Leadership Award or the AWTC Technology Champion Award.

LMS 195

LMS Conference Technology Content 195

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. There will be good company, lots of laughs, some hands-on practice with graphics and, of course, sharing your work. Host: Hubb.

millennials 307

millennials Montana Class Education 307

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SEPTEMBER 1, 2023

But sometimes a traditional online program or course doesn’t fit our schedules. TopClass LMS advises associations to offer microlearning programs to busy professionals since they’re more likely to have 10 minutes to spare, not 50. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 227

Revenue Survey Education Strategy 227

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SEPTEMBER 22, 2017

As this weekly list shows, all kinds of organizations put on professional development webinars, and an increasing number of them are getting into online courses too. WBT Systems suggests nine ways associations can keep their online courses above the fray by engaging students and keeping them coming back for more. More info/register.

North Carolina 222

North Carolina Arlington DC Washington 222

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DECEMBER 1, 2023

TopClass LMS explains how education programs can help your association’s grassroots advocacy efforts. Plot a course for responding to and reducing recurrences of findings during your audit. The weekly list of free educational events and resources for the association community… Grassroots advocacy. 1 CAE credit. 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Leading Learning

MAY 5, 2022

Coursera offers Specializations , and edX markets MicroMasters. Aligning with the market means being keenly aware of your learners’ needs and wants. Once you’ve developed a microcredential, market it to businesses. Some programs even allow learners to earn a microcredential by mixing and matching courses.

Certificate 96

Certificate Chicago Learning Management System Course 96

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APRIL 12, 2019

MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Jessica Lane, Director of Client Success, Freestone LMS, Community Brands. Public philosopher Roman Krznaric says we need to reinvent democracy for the long-term.

LMS 276

LMS Pennsylvania Innovation Education 276

Blue Sky eLearn

OCTOBER 28, 2019

Leadership roles. Marketing emails for attendees and non-registered members. Social media gives your association additional ways to market and boost the number of ways you can communicate with your members. Of course, one of the most effective digital tools you can use to grow your association is online event services.

Member Engagement 136

Member Engagement Directory Social Media LMS 136

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JUNE 24, 2016

I picked these habits back up recently and, of course, my energy and productivity increased again. Podcasting is catching on (again), and more marketers are deciding it’s time to see if it’s a fit. – LMS Implementation: What Every Buyer MUST Know. Et voilà, my productivity increased. Tue 6/28 at 12 p.m.

LMS 150

LMS Washington Cost Innovation 150

Association Success

DECEMBER 16, 2019

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. Let’s make a bet. A bonus win: this advanced our online accessibility, too.

Innovation 112

Innovation Newsletter LMS Course 112