Freestone

MARCH 4, 2024

It might be time to create an association marketing strategy. An association marketing strategy can help you attract new learners, retain current members, drive non-dues revenue, and strengthen your brand recognition within your industry. But how can you begin building your association marketing strategy? Learner acquisition.

Strategy 52

Strategy Marketing How To LMS 52

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Create an online career center that features professional development programs and other career resources for young professionals. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

.orgSource

MARCH 4, 2024

Even if your association is trapped in a sea of competition, you can change course and sail toward possibility. Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. You don’t need to be the least expensive option in the market, but competitive pricing is a must.”

Strategy 88

Strategy Marketing Price Certificate 88

.orgSource

FEBRUARY 12, 2024

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

AssociationChat

MAY 20, 2020

People constantly ask Tahira for advice on how to learn and stay in-the-know on events and so she created a resource list over on her website (you should check it out)! But please make sure to visit her website to find out more about her book on intentional event design so you don’t miss her other resources and next posts!

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Resources Certificate Texas America 105

NXUnite

FEBRUARY 15, 2024

As more community needs arise, it’s essential to equip your team with the tools, skills, and resources they need to streamline their roles and avoid burnout. Fortunately, there is a wealth of high-quality resources that you can offer to employees, from certification programs to online advice shared by nonprofit thought leaders.

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How To Class Resources Course 130

NXUnite

MARCH 18, 2024

In today’s dynamic landscape, associations play a key role in facilitating networking opportunities, promoting professional development , and providing resources for their members. An LMS provides a central hub where organizations can host, track, and organize various learning activities, such as webinars, courses, and assessments.

Software 130

Software LMS Library Certificate 130

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Fonteva

OCTOBER 18, 2022

To help your association’s team understand CX, why it matters, and how to get started with it, this article will provide a crash course, reviewing topics such as: What is CX? As mentioned, your current association management tools can be a reliable resource throughout the CX process. But what is CX ? What is CX?

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Course Survey Software Philadelphia 52

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. Gain an edge on professional development competitors by adding mentoring to your online courses and cohort programs as a free or premium service. Education + mentoring. Decline of trust. AI for associations.

Newsletter 250

Newsletter Content Social Media Education 250

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Association Analytics

FEBRUARY 14, 2023

If it’s not enough to consider the human resource impact, consider this instead: while I was working full-time, I obtained my business degree and took many very useful courses in marketing, economics, statistics, and finance. They just didn’t have the tools in place yet to give me that chance.

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Discount Leadership Tools Resources 321

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Most associations have a strategic objective that can position them as the go-to resource for people in their profession. Will you send them additional content resources?

Strategy 169

Strategy Social Media Discount Newsletter 169

Higher Logic

NOVEMBER 14, 2018

An AMS is a treasure trove of valuable data, so we often think: why not grab everything we can for our marketing campaigns? How do we know which AMS data points will be the most useful and effective to tap for our marketing campaigns? An AMS is our go-to resource for digging into a member’s relationship with our association.

Marketing 197

Marketing Illinois Florida Content 197

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. If it intrigues you, check it out—12 CAE credits too. .

Survey 256

Survey Project Strategy Education 256

Association Adviser

MAY 5, 2020

The post Help Set a Course for the Future: Take the 2020 Association Communications Benchmarking Survey appeared first on Association Adviser. Another day, another organization asking you to take a survey. 3 important reasons to participate in the 2020 Association Communications Benchmarking Survey.

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Course Survey Communications Organization 83

Higher Logic

JUNE 14, 2018

In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. And of course, the resources out there are always evolving, so feel free to share your favorite resources with us in the contact form below.

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Marketing Social Media Houston Resources 116

Reid All About it

APRIL 12, 2024

The weekly list of free educational events and resources for the association community… I would love to live Like a river flows, Carried by the surprise Of its own unfolding. Even well-meaning learners who’ve paid for online courses and conferences are apt to click away if their attention wanes during your program. SMS marketing.

Revenue 256

Revenue Strategy Price Newsletter 256

WBT Systems

JULY 3, 2018

You can become the market leader by offering digital badges that focus on the skills required for employment in your industry or profession. Employers can’t rely upon a degree as a signifier of a person’s abilities, but a digital badge is a market signal for employability. Digital badges act as marketing tools too.

Marketing 150

Marketing Certificate Education Michigan 150

Reid All About it

SEPTEMBER 15, 2023

The weekly list of free educational events and resources for the association community… Must-read newsletters. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – 1 CMP credit.

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LMS Revenue Arlington Education 256

Reid All About it

JANUARY 19, 2024

The weekly list of free educational events and resources for the association community… Association AI survey. TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Marketing to Gen Z and millennials. Post-program campaigns.

Revenue 256

Revenue Strategy Member Engagement United States 256

Higher Logic

JULY 27, 2017

According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. Many associations, however, don’t need to invest large amounts of time and money into market research to find out what members want.

Content 136

Content Marketing How To Library 136

Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

How To 152

How To Certificate Course Revenue 152

Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members.

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Revenue Learning Management System Member Engagement eBook 296

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 87

Content Marketing Report Tools 87

Reid All About it

MARCH 8, 2024

The weekly list of free educational events and resources for the association community… 2024 association trends. Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Humans… so persuadable! 1 CAE credit.

Social Media 250

Social Media DC Strategy Education 250

Reid All About it

MARCH 24, 2023

The weekly list of free educational events and resources for the association community… I’m going away for eight days on a hiking vacation in southern Utah, so I’m not publishing Association Brain Food the next two Fridays, March 31 and April 7. They explain how to use AMS data for planning and marketing events. Women in the workplace.

Revenue 227

Revenue Chicago Leadership Education 227

Reid All About it

JANUARY 5, 2024

The weekly list of free educational events and resources for the association community… Reflection time. A post with curated resources is right up my alley, so I’m happy to highlight this one from Amith Nagarajan at Sidecar. He shares five resources for getting up to speed and staying informed about AI. Predictions for 2024.

Revenue 277

Revenue LMS Price Education 277

Association Analytics

MARCH 13, 2024

Next, you’ll want to decide how to weigh the various activities and products your association provides members access to , including but not limited to, courses, webinars, conferences, volunteer events, and more. This really depends on the size of your association, staff involved, and other resources. Set a member engagement goal.

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Review Member Engagement Process Examples 169

WBT Systems

MAY 22, 2018

But how do you get people to make that first investment of time and money into one of your online courses? Dr. Robert Cialdini, author of Influence: The Psychology of Persuasion , brought the six principles of persuasion to the attention of the marketing world back in 1984. Your free sample will do the selling for you. New members.

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Sample Education Course Recruiting 150

Association Analytics

SEPTEMBER 8, 2022

Once you have this information, you can optimize your marketing efforts to get relevant messages to the right people at the right time. Use segmentation to make recommendations that help you get the best results from your marketing campaigns. This is especially valuable for smaller associations with limited resources.

Revenue 169

Revenue Products Discount Class 169

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. In the world of digital marketing, SERPs are vital.

Marketing 52

Marketing New Jersey New York Social Media 52

Association Adviser

OCTOBER 25, 2017

Brianna Martin is a corporate marketing specialist for Naylor Association Solutions. The post Is Earning More Non-Dues Revenue an Obstacle Course for Your Association? What obstacles does your association face when it comes to increasing your non-dues revenue stash? Association Adviser Webinar Series. Wednesday, December 6.

Revenue 62

Revenue Course Survey Communications 62

Aaron Wolowiec

DECEMBER 16, 2014

As all association professionals understand, resources were thin but job responsibilities were huge. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list.

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Marketing Social Media Content Report 100

Reid All About it

JUNE 23, 2023

The weekly list of free educational events and resources for the association community… “It was only a sunny smile, and little it cost in the giving, but like morning light it scattered the night and made the day worth living.” ―F. Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations.

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Metro Strategy Technology Marketing 195