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Report: Revenue Strategy Lacking at Many Associations

Associations Now

Substantial proportions of associations are struggling to meet revenue targets, according to a new survey, and lack the budget strategy infrastructure that might improve their fortunes. The report was based on a survey of 100 association executives conducted over 18 months.

Revenue 79
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Once you invest in some of these strategies, it’s important to track what works to engage with potential members. Ask them to sign up for a new learning course? It’s no secret that growing membership is hard.

Strategy 169
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24 Top Association Member Engagement Strategies to Rock Retention

EventMobi: Association Events

The best association member engagement strategies guide them to participate in the right programs and leave them feeling valued—which makes them significantly more likely to renew! Here are 24 association member engagement strategies to explore for your organization, plus 6 tips for how to increase member engagement. The solution?

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Four tips to make your annual report member-centric

Nimble AMS

It’s beginning to look a lot like the annual reporting season! But compiling your annual report doesn’t need to be taxing. With innovative association management software (AMS,) your staff can gather crucial member data all year long, streamlining your annual reporting process. Here’s how to get started.

Report 106
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Report: Targeted Emails Draw Higher Engagement

Associations Now

The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open rates than individual emails—39 to 36 percent, according to the report. You can be a lot more segmented.

Report 59
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Tips for Selling Online Courses to Your Association Members

Fonteva

Included in this genre are e-learning and online courses. Selling online courses to your association members is an effective way to provide engaging and educational experiences and opportunities. Selling online courses is more than just pulling together educational materials and handing them off to your members. Let’s begin.

Course 98
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What is Customer Experience (CX)? Crash Course

Fonteva

CX is a relatively new field of business strategies that all types of organizations can use to ensure their customers, clients, or members have their voices heard and problems addressed. Chances are that your association likely already has a membership engagement strategy in place. What are the benefits of an intentional CX strategy?

Course 52