Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. Chapter Roundtable in Washington DC. Location: Washington DC. – Association Palooza VI (Washington DC). Host: EventMobi.

DC 170

DC Washington Tools Certificate 170

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JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Location: Washington DC.

Raleigh 150

Raleigh Chicago DC Washington 150

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MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. to 2:45 p.m. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

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MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Chapter Roundtable (Washington DC).

DC 150

DC Washington America eBook 150

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” We recently asked reporters in all 50 states and Washington, DC.”

Marketing 40

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Reid All About it

MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – Email Marketing: The Workhorse of Online Communications. Uncover ways you can immediately improve your email marketing results. More info. (1 More info.

LMS 170

LMS Pennsylvania Committee Email Marketing 170

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MARCH 25, 2016

Host: ASAE Marketing Section. Presenters: Christina Garneski (moderator), VP Marketing, Communications & Events, National Parking Association. – Email Marketing: The Workhorse of Online Communications. Uncover ways you can immediately improve your email marketing results. More info. (1 More info.

LMS 150

LMS Pennsylvania Committee Texas 150

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JUNE 23, 2017

Presenter: Anna Toon, learning product marketing manager, Abila. In this digital age, how you interact with your prospects will determine the success of your marketing. Learn how to increase engagement to drive pipeline, how to move from passive to active marketing, and how to leverage behavioral data to find your best leads.

DC 153

DC Content Education Software 153

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JULY 21, 2017

Host: American Marketing Association. DC-PPN Idea Exchange Meeting (Washington DC). Location: Washington DC. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. David Haas, digital marketing services, FreemanXP. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

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OCTOBER 7, 2016

Learn how Snapchat is different from other social media platforms; how to use Snapchat to engage event attendees; how to design an effective On-Demand Geofilter for your event; and how to market your organization with Snapchat. Learn about the digital relationship between content, marketing and eLearning. More info/register.

Mooc 205

Mooc Certificate DC millennials 205

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NOVEMBER 10, 2017

Mon 11/13 and Tue 11/14 – AMS Fest (Washington DC). Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Chapter Roundtable in Washington DC. Location: Washington DC. Location: Washington DC. 1 CAE credit. More info/register.

DC 150

DC Washington Tools Education 150

Reid All About it

NOVEMBER 20, 2020

We will take you through a number of strategies and technologies that can help you support your members and transform your organization, including email marketing, member portal, relationship management, online events, and remote working and digital transformation. More info/register. Host: Professional Advantage. Tue 12/1 at 12 p.m.

Certificate 370

Certificate System Dallas Price 370

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MAY 19, 2017

Tue 5/23 at 12 p.m.* – Chapter Roundtable (Washington DC). Location: Washington DC. Host: American Marketing Association. Presenter: Mark Bornstein, vice president, content marketing, ON24. – Corporate Sponsorships/Partnerships Idea Exchange (Washington DC). Location: Washington DC. Lunch provided.

DC 150

DC Washington Chicago Tips 150

Reid All About it

FEBRUARY 22, 2019

.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). Location: Washington DC. Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing. 1 CAE credit. More info/register. Host: ASAE Government Relations Section Council. Thu 2/28 at 2:30 p.m. Does Your Data Hoard Spark Joy? Alexandria VA).

Social Media 170

Social Media DC System Washington 170

Reid All About it

JULY 8, 2016

. – Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing. Hear about trend data and the interest in, evolution of, and success with referral marketing.

DC 150

DC Certificate Washington Content 150

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JULY 28, 2017

. – Attract New Members with the Influencer Method (Washington DC). Location: Washington DC. Learn How to Take Your Email Game to the Next Level. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Lunch provided. 1 CAE credit.

Chicago 150

Chicago Washington DC Social Media 150

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. 10 Purposeful Provocations for Association Boards in 2021 (Association Xchange, formerly DC Swap). Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Email Marketing Workshop.

Revenue 370

Revenue North Carolina Industry Technology 370

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MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. – How to Personalize 5 Must-Have Email Templates. Alyssa Peltier, Senior Event Marketing Manager, Cvent.

Technology 370

Technology St. Louis Strategy Products 370

Association Success

MARCH 27, 2017

It’s as simple as typing “DC Freelance” in the search box. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. Note: If your office is in an expensive area like DC or New York City, it may be wise to look elsewhere for a freelancer.

How To 76

How To New York City DC United States 76

Associations Now

JULY 22, 2016

Also: How one DC-area vehicle-rental company has taken advantage of the Pokémon Go buzz. The fear of missing out, or FOMO, is great for marketers who are trying to get people to buy a product. Idea for a staff Pokémon Go activity in #DC Metro! area,” Marketing Manager Therese Howe explained. That’s not a good thing.

Metro 40

Metro DC Email Marketing Washington 40

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OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Zoom and Washington DC). 1 CAE credit.

DC 50

DC Washington Content Education 50

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OCTOBER 21, 2022

AMS experts will be showcasing platforms and sharing their knowledge with the association market. see targeted demos of learning management systems aligned to serving organizations that market and sell adult lifelong learning, continuing education, and professional development. More info/register. Host: ASAE. Tue 10/25 from 10 a.m.

Revenue 44

Revenue Email Marketing Education Review 44

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MARCH 23, 2018

WBT Systems shares some of the tips they learned from online marketing expert (and multi-millionaire course provider) Amy Porterfield about using webinars as lead generation for online courses. Tue 3/27 at 12 p.m.* – Association Workplace Study: New Preliminary Results (Washington DC). Location: Washington DC. Host: ASAE.

Case Study 45

Case Study Email Marketing DC Washington 45

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DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

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MAY 11, 2018

– Chapter Roundtable in Washington DC. Location: Washington DC. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation.

DC 30

DC Washington Project Member Engagement 30

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JUNE 10, 2022

Marketing Automation: Best Practices. Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance. Presenter: Abi Abraham-Ajayi, Senior Consultant, Marketing Automation, fusionSpan. Host: American Marketing Association.

Arlington 39

Arlington Revenue Content Team 39

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MAY 20, 2022

With the average email open rate—across all industries—hovering between 16-20%, it’s time to adopt new strategies and tactics to reach your audiences. Learn several ways you can do more with email and how ads and marketing automation tools can work together to support, enhance, and complement your email marketing efforts.

Arlington 41

Arlington Project DC Technology 41

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JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. Tue 7/17 at 12 p.m.* – Chapter Roundtable in Washington DC. Location: Washington DC. The 2018 Membership Marketing Benchmarking Report.

DC 37

DC Washington Member Engagement System 37

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APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Location: Washington DC.

DC 30

DC Washington Revenue Chicago 30

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NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

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JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

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NOVEMBER 9, 2018

Chapter Roundtable in Washington DC. Location: Washington DC. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Locations: Washington DC and online. Host: Wild Apricot. Presenter: Joy Duling, Membership Growth Expert.

Chicago 174

Chicago DC Washington Software 174

Associations Now

OCTOBER 29, 2013

Make the decision, then follow through: Before we even made the call, I started working on an email to our attendees—in MailChimp no less, because I like to use email marketing apps to plan weddings—letting them know what was happening. (I

Case Study 40

Case Study System DC Email Marketing 40

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FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Associations Catalyzing Entrepreneurship – online and Washington DC). Tue 2/19 at 2 p.m.

Social Media 170

Social Media DC System Technology 170

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JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. DC SAFE (Small Association Forum for Executives). More info/register. all times are Eastern Daylight Saving Time.

LMS 150

LMS Raleigh Content millennials 150

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APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing.

Content 150

Content Chicago Marketing DC 150