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Association Brain Food: 1.26.24

Reid All About it

Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders. Higher Logic explains what email marketers and their IT colleagues need to do. More info/register. 1 CAE credit. More info/register.

Survey 259
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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers.

Chicago 200
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The 7 Things Your Members Desperately Want From Your Emails

Association Success

Mailchimp Email Design Guide. Examples of Great Emails. And there are tons of resources that will code your design into HTML, like Mail Bakery , SparkEmail , or Email Monks. What emails they’ve opened. What emails they haven’t opened. You need to classify your emails into separate buckets.

System 91
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Legacy Donor Stewardship for Associations: What to Know

ISAE

Different types of gifts are exploding in popularity today as donors look for ways to more proactively manage their philanthropy—donor-advised funds are the perfect example. For example, tax benefits and estate planning are major motivators for many planned gift donors. Never give direct financial or estate planning advice to donors.

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Using Member Data: Getting Staff Excited and Taking You First Actions

MemberClicks

These points help to drive home the importance of following processes and using the same procedures for data collection; your system needs to be coherent because there’s a bigger picture. This will help them understand the importance of your system early on while giving them some basic understanding of how to use it.

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Association Brain Food Weekly: 7.16.21

Reid All About it

WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles. Online education revenue.

Revenue 195
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Should Your Nonprofit Use Waivers Post-COVID?

Achieve

You might read the definition of a waiver above and think, “More paperwork? For example, if you are planning a tree planting event, preparing a waiver will get you thinking about how you can keep everyone safe. When they sign on the dotted line, they’re agreeing to assume that risk. Waivers aren’t for me.” Well, think again!