Association Success

MAY 20, 2020

How should I price my event? What you ultimately want is to be able to monetize the event,” said Michael Tatonetti , director of certification and education for the Professional Pricing Society. With that being said, pricing should follow the same concept. . “A The short answer: that’s up to you. . Part 2: Value proposition.

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Jamie Notter

AUGUST 19, 2014

I attended a good session at the ASAE conference about pricing. It was not a ton of new information, but it did provide a good reminder about the importance of value-based pricing. That will help you set pricing. So often we (organizations) price based on our needs. Our costs go up, therefore we have to raise prices.

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Associations Now

JULY 23, 2019

If you want to keep a subscriber—or member—happy after a customer service mishap, a discount won’t be enough, according to a recent study from the newspaper industry. Will a temporary discount do the trick? According to a recent study, discounts actually discourage customers from sticking around.

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SilkStart

FEBRUARY 27, 2018

In this blog post, we’re highlighting some techniques to offer member-only discounts and make your memberships stand out. . Why offer discounts? Because discounts are quantifiable, members can quickly measure the value they’re getting when compared to the general public. 2) Stay consistent. Learn more ).

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Membersuite

SEPTEMBER 10, 2022

In my last post, I suggested creating a flexible membership model with a range of tiers and pricing that appeal to the different segments of your target audience. Early-career professional: dues are discounted for a limited number of years or until the member reaches a certain age or career milestone. Membership Tier Possibilities .

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Associations Now

JUNE 5, 2019

Generally, charging networks offer membership to their users—which includes deep discounts and a degree of exclusivity. There will be flexible pricing products; embedded programs, Electrify America membership, and also pay at the station,” Electrify America COO Brendan Jones told the outlet.

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EventMobi: Association Events

OCTOBER 19, 2023

Have a temporary membership discount Offering limited-time discounts for new memberships gives you an opportunity to prove that your member benefits are valuable enough to pay the full price. If your organization sells any products or merchandise, you can also offer limited-time discounts to drive membership.

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Membersuite

AUGUST 5, 2022

Don’t assume the membership tiers and pricing that always worked will continue to work for everyone. Become an inclusive association by having membership tiers that offer something valuable for everyone in your target audience at a price they can afford. Many of us have changed how we work, socialize, learn, and shop.

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MemberClicks

AUGUST 4, 2022

How do you strike a balance between ensuring that enough revenue comes in to cover all your operation costs, and charging your members a fair price for the value they’re receiving? How do you increase your membership dues prices? Not to mention, there are other questions to answer, like: What are membership dues? Why do they matter?

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Membership Marketing

DECEMBER 2, 2014

The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. And done wisely, a special offer will produce more than enough new members to pay for the discount or premium and future renewal rates will only be marginally affected.

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Nimble AMS

AUGUST 20, 2020

Here are six effective ways to get past the price barrier and encourage more members to join your association: Offer budget-friendly payment options. Price can be a barrier to joining – especially for those early in their careers and those between jobs. Provide discounts. For example, offer discounted memberships for: Students.

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MemberClicks

APRIL 26, 2024

Pricing and Revenue Management You will likely be glad you chose job board software that allows flexibility in pricing and posting options. This can allow you to offer member discounts for postings or even include free listings as a member benefit. NiceBoard NiceBoard allows users to manage pricing, discounts, and billing.

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Spark Consulting

OCTOBER 28, 2014

One of the hardest things to do in creating a product or service is to set the price – too high, no one will buy because it’s too expensive; too low, no one will buy because they think what you’re offering isn’t valuable. So how do you determine your pricing strategy? That will help you determine your floor price. marketing'

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SCD Group

JULY 21, 2013

Now, this made me wonder about association pricing strategies: whether dues, webinars or in-person meetings. Discounted pricing like this is one of the five forms of manipulative marketing that Simon Sinek talks about in his book and Ted talk Start with Why. I’ve seen offers of discounted first year dues for new members.

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Freestone

APRIL 16, 2024

Price strategies for on-demand continuing education content How you choose to price for your continuing education content is ultimately up to your organization. Offer discounts Run sales for your continuing education content in the fall to encourage your members to purchase their courses earlier in the season.

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Associations Now

JULY 25, 2017

The pricing scheme for many email marketing service providers—which grows based on the size of your list—is one that feels destined for disruption down the line. The post Is an Email Marketing Price War on the Way? A new tool from Microsoft suggests how such a disruption might happen. A list of 120,000 users? Who would have guessed?).

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Association Freak

JUNE 17, 2022

Reading Time: 4 minutes ORGANIZATIONAL MEMBERSHIP IS THE FUTURE FOR MEMBERSHIP GROWTH Group Membership is Not a Growth Strategy Many associations have “group” membership, which usually amounts to a modest volume discount, sometimes with a single invoice.

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Disciple Media

AUGUST 26, 2022

Among other things that means being able to filter content to conform to their specific interests, offering search recommendations based on preferences or location, and being alerted to discounts and special offers. The price of each increases depending on your chosen features. Pricing plans get expensive. Extremely versatile.

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Disciple Media

AUGUST 26, 2022

Among other things that means being able to filter content to conform to their specific interests, offering search recommendations based on preferences or location, and being alerted to discounts and special offers. The price of each increases depending on your chosen features. Pricing plans get expensive. Extremely versatile.

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Freestone

NOVEMBER 22, 2023

Get creative with course prices To increase revenue, you can also reconsider pricing. Try offering holiday discounts to encourage learners to purchase more courses. Consider offering CE course bundles, making prices affordable by offering a discount like “buy 5 courses for the price of 4.”

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SCD Group

OCTOBER 5, 2014

“Should we create some special, last minute pricing to fill the spaces?” Most associations that I know “hold the line” on conference pricing. Yet, we see industry/retailers adjusting pricing based on supplies. Yet, we see industry/retailers adjusting pricing based on supplies. Should we consider variable pricing?

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Forj

MAY 18, 2021

On the very first episode of the new Web Courseworks podcast, Managing eLearning , Dr. Jon Aleckson & Matt Harpold introduce Dr. Michael Tatonetti , an expert in educational pricing and the founder of Pricing for Association. Associations, according to Dr. Tatonetti, often struggle with decisions on how to price their products.

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Blue Sky eLearn

NOVEMBER 16, 2017

Those who did not pay for the live event can receive the recording at the same or discounted rate. We sometimes see clients offer a slight discount due to the fact that those watching the recording will not have the option to ask the speaker questions, participate in live polls, etc. How can we manage webinar sales?

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MemberClicks

MAY 10, 2024

For WID, this strategic pricing adds value for existing members, posting jobs at a lower fee, while incentivizing frequent posters to join WID and experience the full suite of benefits offered by a membership. In 2023, one institution posted over 970 jobs and with their institutional pricing, only paid $2.05/post.

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WBT Systems

OCTOBER 25, 2016

When pricing your association’s training offerings, it is important to assess their value, and then price accordingly. Assuming the former, it’s important that you revise and re-set course pricing on a regular basis particularly at the start of a new venture into online learning.

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MemberClicks

MAY 25, 2023

When vendors still have a lot of availability, they are much more willing to work with you on price and may be able to include a few “extras” at little or no cost. Vendors may offer better pricing when they know they are competing for your business. And more often than not, there’s a bit of wiggle room in pricing.

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Associations Now

JULY 27, 2015

But associations should also consider moving prices in the other direction. Bigger than any changes within the OS itself, in many ways, is the price tag attached to the upgrade: Microsoft is giving it away for free to those who already have Windows installed. And how often you’ll be changing that that pricing structure, too.

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Nimble AMS

APRIL 29, 2022

Companies who decide to back your program do so for prearranged benefits, like increased brand exposure, discounted ticket prices, or speaking opportunities at the event. C ustomers apply the coupon code at checkout i n the Community Hub t o receive their discount. . Offer non-member pricing for training.? Learn more.

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Smooth The Path

AUGUST 20, 2019

In the association community, there are lots of discount membership strategies — free or reduced membership for students, reduced price membership for new members, and long-in-duration trial memberships. Because membership is devalued and the step change to full-price is just too high a price to pay.

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Idea Architects

JUNE 6, 2011

Everywhere around you can see Offers for things that are free But while it may seem very nice To find zero as the price It makes you wonder what the value will be Give something to get something. Pricing is such a critical consideration there is an organization, The Professional Pricing Society , devoted exclusively to its practice.

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MemberClicks

MAY 30, 2023

Depending on your organization’s purpose, your ideal member profile, pricing, and benefits, some membership types may make more sense than others. Let’s explore different membership organizations, pricing models, member benefits , and how to decide what membership type is right for you.

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Optimist Consulting

AUGUST 21, 2016

I always attend the conference and enjoy speaking there, so I’m happy to be able to offer readers of my e-newsletter access to specially discounted tickets to the conference. An Early Bird discounted ticket price is available until 2nd September, allowing you to save £50 off the full ticket price.

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Associations Now

AUGUST 11, 2014

Learn why setting the best price often involves more than just raising and lowering costs from pricing strategist Rafi Mohammed, who presented during an Annual Meeting Game Changer session this week. Finally, determine the right price that reflects your products value. Is it LinkedIn?

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Associations Now

FEBRUARY 10, 2014

Make sure you’re pricing it according to market demand. Some advice on that in today’s Social Media Roundup: Is the Price Right? RTF @digitec : Tips for Pricing Member Education [link] #assnchat #eLearning via @digitec @nrgmunguia. Also: Advice on working your way up the association ladder.

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Jamie Notter

JUNE 17, 2020

The price ($497) is discounted, but you will have the opportunity to help us refine and create the course in the process (plus it includes a one-hour coaching session after the course to help you with implementation).

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Blue Sky eLearn

MARCH 21, 2018

What kind of pricing should we use for our webinars? Forget about pricing, forget about monetizing your webinars – at least some of them! You may also want to look at bundling different items together, offering discounts to those who may have previously attended a webinar, and including webinars as part of a larger eLearning program.

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Higher Logic

JULY 10, 2019

Successful cross-selling provides additional value for clients, and the best cross-sell offers are not only related to the initial solution, but also sold at a lower price point. DropBox’s pricing is a good example. Sprout Social uses this kind of pricing strategy. You’ve probably seen this in consumer advertising. You decline.

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