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Keeping Email in the Mix: Association Marketing and Young Professionals

Association Briefings

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

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How to Market Your Virtual Event

Fonteva

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

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How to Get a Handle on Your Digital Workplace

Delcor

You work in the Marketing department of a small professional association. You open your computer to a series of email notifications that you have chat messages waiting for you in some tool called Microsoft Teams from one of your colleagues in the Marketing department regarding the email campaign you are both working on.

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Association Brain Food Weekly: 2.12.21

Reid All About it

Presenters: Harneet Singh, Director of Marketing, Preseem. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Email Marketing Workshop.

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Association Brain Food Weekly: 11.10.17

Reid All About it

This research will: Document which associations are developing and implementing content strategies. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Distributed Commerce: The Future of Event Marketing? 1 CAE credit.

DC 150
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Friday Buzz: The Dangers of Workplace FOMO

Associations Now

FOMO isn’t limited to TV shows or video games; it’s also common in the workplace. The fear of missing out, or FOMO, is great for marketers who are trying to get people to buy a product. It just solidified our reputation of being on the forefront of innovative marketing ideas in the D.C. That’s not a good thing.

Metro 40
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Striving for Success: Streamlined Processes

GrowthZone

We are saving employee time by not having to invoice individual participants and we can now share a link for them to go online to register instead of having to make them email us or call us, which takes up our valuable time too. There’s no question that marketing automation is a hot topic with chambers. But what is it? Get the guide.

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