Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. CMP credit. . 1 CAE credit. 1 CMP credit.

Revenue 256

Revenue Certificate Tools Innovation 256

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. For successful organizations, a good portion of marketing budgets are being spent on recruiting, retaining and engaging with these younger professionals.

Marketing 52

Marketing millennials Email Marketing Social Media 52

WBT Systems

NOVEMBER 28, 2017

First, you have to understand the needs of the different segments of your market. Then, inventory your existing content to see where you fit in the market and what approach you should take. Don’t rely solely on your volunteer leaders for information about market needs. Is there a segment of the market they’re not serving?

How To 202

How To LMS Video Class 202

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. These include influencer marketing , video production , public thought leadership opportunities through NXUnite, and more.

Content 52

Content System Analysis Resources 52

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt. million jobs.

Software 130

Software Discount Tools Resources 130

Blue Sky eLearn

FEBRUARY 18, 2021

Be sure to also define the type of service you’ll be doing: will your members conduct virtual tutoring for local students, transcribe historical documents for a museum, or take on a Wikipedia editing campaign to update pages relevant to your association’s focus? . Construct a communication plan to engage members. Happy planning! Jake Fabbri.

Organization 232

Organization Software Newsletter Tips 232

Reid All About it

JUNE 23, 2023

Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Episodes are published Monday mornings in both audio and video format, available on YouTube, Spotify, Amazon Music, iHeart Radio, Apple Podcast, and Google Podcast (to name a few!). Event apps. 1 CAE credit. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Associations Now

OCTOBER 18, 2013

More adults are recording and posting videos online in an attempt to go viral, according to a new Pew Research Center report. How can associations capitalize on the online video explosion? The quest for the viral video isn’t just for teens and “ Harlem Shake ” wannabes anymore. The study credits smartphones for the increases.

Video 40

Video Social Media Education Content 40

Higher Logic

NOVEMBER 30, 2017

At any given time, professionals working in the online community space might be writing documents, talking to customers, editing videos, or sending emails. Creating written, video, and social media content. Marketing and Content Expert. If possible, choose a content creator who understands marketing strategies as well.

Team 174

Team Video Content Library 174

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Be Deliberate Thought leadership is an important top of the funnel marketing tool. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

SCD Group

OCTOBER 14, 2014

HubSpot recently surveyed nearly 3,600 marketing and sales professionals for our annual State of Inbound report (available at link; email required), and asked several questions related to content creation and impact. Three Tips for Producing Online Video from a Popular Youtube Host By Katie Bascuas via AssociationsNow Launching a new video?

Video 40

Video Content millennials Minnesota 40

GrowthZone

APRIL 12, 2018

Do content marketing. Record and post video, preferable live video. Video is hot and getting hotter. Get in the game by posting live and recorded videos. The social media platforms report that engagement is significantly higher for video posts over image and text posts. Don’t just promote, promote, promote.

Social Media 84

Social Media Video Member Engagement Content 84

Achurch

MAY 7, 2021

1: Video Platform. The pandemic has accelerated the widespread use of video conferencing. In the workplace, specifically the virtual workplace, you can use a video platform for: One-on-one meetings when face-to-face communication is best (e.g., These days, even kindergarteners are familiar with Zoom.

Technology 110

Technology Team Project System 110

Higher Logic

MARCH 6, 2018

Do they want to know more about trends in the market and what your members want? For example, executives who want to learn about the market can use the community as a conduit to member needs. They can browse discussion forums, requests, and blogs from members that help them understand the market and how member needs are changing.

How To 266

How To eBook Software Library 266

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

AssociationChat

AUGUST 4, 2020

Is this an ad-hoc event or does this event form part of a wider sales, marketing, or organizational strategy? An intro and outro video sequence that lets people feel a sense of continuity? Check out how this association navigated their pricing strategy for their virtual event [VIDEO]. Is there a theme song?

How To 120

How To Video Price Tools 120

GrowthZone

MAY 2, 2023

Easily share files, videos, and documents with members or private groups. AUTOMATE MARKETING ACTIVITIES Build great-looking email campaigns that ensure each prospect or member receives the right information at the right time. However, each solution on the market is unique. Not sure where to start? Ask around.

Tools 78

Tools Revenue Software FAQ 78

Higher Logic

OCTOBER 10, 2017

For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing. This is not just PR or clever marketing. Once your products are clearly documented, use online activity data to identify which customers are likely to make an additional purchase. They Forgot About You.

Revenue 159

Revenue Price Products Library 159

.orgSource

JANUARY 9, 2023

Preparing this document is a learning experience. These are a few of the documents that can be included in online welcome handbooks: Bylaws. Enlist your marketing department to craft audience-specific messaging for maximum impact. Preparing a board matrix is a learning experience. Financial statements. An organizational chart.

Handbook 88

Handbook Press Release Newsletter System 88

Reid All About it

OCTOBER 1, 2021

” Contrarian marketing common sense. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management. Learn how to create authentic engagement using real video content. Key Insights From The 13th Annual Membership Marketing Benchmark Report. 360LiveMedia ). every Monday.

LMS 195

LMS Conference Technology Content 195

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

Mariner Management

MARCH 25, 2020

Produce training videos for each suggested and/or subsidized platform and offer individual coaching sessions. The extent of the technology assistance you provide to chapters depends on many factors and could include offering advice or full-in support such as: Document storage and sharing. Video meetings – Zoom, GoToMeeting, Skype.

Guidelines 67

Guidelines Tips Video Committee 67

Reid All About it

SEPTEMBER 13, 2011

Here’s one of my Twitter tips : maintain a Word document of posts and retweets to share with others. Need marketing inspiration? Kivi Leroux Miller collected dozens of examples of quirky, kooky and off-beat approaches to nonprofit marketing and fundraising. Lots of people know just enough about marketing to be dangerous.

Massachusetts 150

Massachusetts Social Media Innovation Content 150

Support Services Unlimited

NOVEMBER 19, 2012

I’ve been asked often why I am such a strong supporter of streamed video for your websites. I’ve done a pretty good job of feeling comfortable with my recommendations based on ease of implementation and security of the video. of your video audience. Well, yes and no.

Video 40

Video Massachusetts Library Content 40

Higher Logic

FEBRUARY 20, 2018

Create a dedicated resource hub in your private member community with educational documents, webinars, and videos to help members understand how new technology and industry trends impact them. Give them a private space in your online community where they can have discussions, share documents, and schedule meetings.

How To 221

How To Technology Industry Resources 221

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Organize your video library before, during and after events to generate more leads, foster them through the sales funnel and spread the word about the excellence of your products, services and organization. – Membership Marketing: Beyond the Basics. 1 CAE credit.

Raleigh 150

Raleigh Austin Review Social Media 150

Associations Now

FEBRUARY 26, 2019

What if you want to document these interactions as they happen and seize the moment to capture some of your members’ impressions, experiences, and best thinking? Curated video testimonials. The ubiquitous and ever-growing presence of YouTube, which last year saw more than 1.8 Check out this Membership Hack on the same subject.).

San Francisco 90

San Francisco Social Media Video Tools 90

Association Success

SEPTEMBER 9, 2020

Inbound marketing strategies are still essential. “We still get a lot of our sponsorships through our prospectus,” said Tina Wilson, the program manager for the Association for Healthcare Documentation Integrity. They ended up with multiple sponsors, including 3M Health Information Systems. . The benefit?

How To 78

How To Discount Conference Revenue 78

Delcor

APRIL 10, 2020

You work in the Marketing department of a small professional association. You open your computer to a series of email notifications that you have chat messages waiting for you in some tool called Microsoft Teams from one of your colleagues in the Marketing department regarding the email campaign you are both working on.

How To 64

How To Guidelines Email Marketing Team 64

Aaron Wolowiec

APRIL 1, 2013

We discussed simple, but effective tactics for evaluating and developing relevant content, effectively marketing programs, and leveraging innovative instructional strategies to pique member interest. Effectively marketing programs. At right, you’ll find the results to two different poll questions on the topic of education strategy.

Education 100

Education Strategy Content Resources 100

Higher Logic

AUGUST 29, 2019

For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. For many software as a service (SaaS) companies, the delight phase is shared across multiple teams.

Software 192

Software Team Products Recruiting 192

Achieve

FEBRUARY 10, 2023

For example, you might bolster your nonprofit’s marketing efforts by adding the email addresses volunteers enter on a waiver into your email list, helping you reach them with prompts to get involved in other ways. Multiple signature boxes: Comprehensive waivers often require initials or signatures for multiple items throughout the document.

Software 52

Software Recruiting Recruitment Video 52

Association Success

APRIL 3, 2017

If you are completely virtual, find ways to connect people through occasional in-person meetings and schedule time in conference or video calls for “water cooler” chat. Your archives, working documents, business practices and policies can be available in a virtual file folder instead of a cabinet in the office. Technology Solutions.

How To 108

How To System Analysis Team 108

Membersuite

JUNE 2, 2021

The most common reason for not renewing is a lack of engagement, according to Marketing General Inc.’s s 2020 Membership Marketing Benchmarking Report. You need to document exactly how you plan to analyze, increase, and measure engagement. Why Members Don’t Renew: Lack of Engagement and Value.

How To 118

How To Survey Price Examples 118

Association Adviser

FEBRUARY 13, 2019

Great for posts of any length and visual content, like photos and videos. Instagram : a solely visual platform intended for photos and videos with accompanying captions. These are free services that allow you to create custom videos with captions/text to promote your products or services. Free tools and resources.

Social Media 61

Social Media Tools Video Discount 61