Associations Now

APRIL 5, 2017

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. But the work they do needs to benefit the volunteer as well as the organization.

Member Engagement 98

Member Engagement Committee Review Project 98

Socious

OCTOBER 24, 2016

While we’ve already shown you how you can use member engagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for member engagement data is to bring more money in to your association.

Member Engagement 100

Member Engagement Revenue Recruiting Recruitment 100

Association Analytics

SEPTEMBER 27, 2023

Download our free benefit analysis template and watch a short video that explains how to complete it. These could be member retention, recruitment, products & services and event registrations. The event team might be eyeing a better registration system, while marketing focuses on a new email tool.

Analysis 169

Analysis Revenue System Learning Management System 169

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Implementing modern technology is a fantastic first step to boosting member engagement, but your association shouldn’t stop there.

Leadership 117

Leadership FAQ Member Engagement Social Media 117

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership value.

Revenue 229

Revenue Survey Education Strategy 229

Membership Marketing

JUNE 4, 2013

It is my pleasure to announce the release of the 2013 Membership Marketing Benchmarking Report. With site registration, a free download of the report is available using this link. Please download your copy of the report now and let me know what you think. For more information, contact Tony at Tony@MarketingGeneral.com.

Report 40

Report Marketing Survey Recruiting 40

EventMobi: Association Events

NOVEMBER 9, 2023

When new members join your organization, it’s important that they feel invested in your cause, resources, or opportunities. Optimize your member orientation process to show off the top qualities of your organization’s culture. Give members engagement tools and opportunities.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

Membersuite

OCTOBER 21, 2022

An AMS with a built-in data warehouse can create and store snapshots of data on a weekly and monthly basis so that you can see trends for different segments, for example, member recruitment, member renewal, and member or customer engagement trends. Drive Revenue and Provide a Major Competitive Advantage.

Analysis 142

Analysis eBook Software Report 142

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Higher Logic

FEBRUARY 28, 2019

It is incredibly gratifying for associations to see a spike in event attendance, as participation plays a valuable role in their impact, but poor event management can cause your members to disengage. If You Want to Fill Seats, Fill the Gaps in Your Event Strategy.

Tools 208

Tools LMS eBook Resources 208

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. Someone who fills out a form to download content is NOT a lead. Host: Grip Speakers: Abi Cannons, Senior Product Marketing Manager, Grip Matt Coyne, Chief Content Creator, Waves Connects Panos Moutafis, CEO & Co-Founder, Zenus Inc.

Technology 195

Technology Chicago Education System 195

Membersuite

MARCH 16, 2022

Without clean, complete data, no one on staff can keep up with the changing behavior and interests of members and customers, send them relevant content and marketing messages, and deliver the value they seek. 6: Recruitment Lead Generation. 7: Student Members. 4: Online Interactions.

Directory 141

Directory Newsletter Recruiting Recruitment 141

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Membership Marketing

JUNE 25, 2014

It is my pleasure to announce the release of the 2014 Membership Marketing Benchmarking Report. With site registration, a free download of the report is available using this link. Please download your copy of the report now and let me know what you think. For more information, contact Tony at Tony@MarketingGeneral.com.

Report 40

Report Marketing Survey Social Media 40

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Some associations are even enjoying “the most significant new member months in their history.”.

Survey 106

Survey Education Communications Marketing 106

Protech

JUNE 11, 2020

An association’s mission is to serve members, and right now, your members might be experiencing the need for new employment. . In our recent webinar with Web Scribble ’s Marketing Director Dawn DiLorenzo, she shared a jaw-dropping fact: Indeed’s data has revealed a 35% drop in its 7-day average of job postings year-over-year.

Revenue 83

Revenue Tips Social Media Communications 83

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. This holds true whether it’s your member engagement efforts or your internal operations.

Tips 52

Tips Recruiting Recruitment Tampa 52

Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Speaking Engagements. Membership Marketing Benchmarking Report. Publications.

Marketing 40

Marketing Price Report Survey 40

GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. Grow membership and revenue fast with sales funnel and marketing automation. Free trials available. Monthly pricing.

Software 148

Software Association Management Price Membership Management 148

Membership Marketing

MAY 25, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Speaking Engagements. Just Released: The 2012 Membership Marketing Benchmarking Report. Publications. Tony Rossell.

Marketing 40

Marketing Report Price Survey 40

GrowthZone

JANUARY 9, 2019

info or marketing at company name). When trying to cut through the noise of the inbox, an engaging subject line makes all the difference. Download the FREE infographic, Why Join an Association, a powerful marketing tool for associations to use to recruit members. >> >> .

Recruiting 74

Recruiting Recruitment Report Tools 74

Reid All About it

OCTOBER 16, 2020

Green beans are all over the farmers market right now. To prepare for the session, please download and review the action brief. A New Approach to Boosting Digital Event Engagement. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. 1 CAE credit. Host: PCMA.

Indiana 221

Indiana Review Education Conference 221

Higher Logic

OCTOBER 8, 2018

Drive a Better Member Experience with Additional Modules. Just because there’s an app for seemingly everything under the sun, it doesn’t mean you’re going to willingly download them all onto your device - who has the space (or budget) for that? Objective #6 - Online Member Experience. From there…. Objective #3 - Revenue.

eBook 109

eBook Directory How To Member Experience 109

Associations Live

MAY 7, 2012

Connecting MSAE members and a world of ideas! MSAE Marketing & Sales Symposium Roundtable Conversation Takeaways. At last Thursdays Marketing and Sales Symposium, each discussion group identified their top takeaway ideas: Creative Marketing Ideas on a Budget. Talk personally to members, dont just survey.

Marketing 40

Marketing Social Media Discount Recruiting 40

Higher Logic

APRIL 5, 2016

You figured out the recipe for member engagement. When starting a community, you need to know how it will bring value to your members. How do you create an engaging environment for your staff? Is marketing planning a fun event? They can even post opportunities and recruit colleagues to go with them.

Organization 120

Organization Case Study Resources Project 120

Aaron Wolowiec

SEPTEMBER 10, 2013

And later that month, committee members flock to your building to discuss the assignments for the year. And by the end of the year, you find it harder and harder to recruit – and keep – volunteers. Like zombies, committee members engage in busy work instead of generating new ideas to further the mission of the organization.

Michigan 100

Michigan Committee millennials Social Media 100

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. Please take a moment and download this case study. How to retain members and recruit new members for the future.

Case Study 150

Case Study Arizona Social Media Revenue 150

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Spotlight a member who is particularly engaged or achieved a major goal.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. Spotlight a member who is particularly engaged or achieved a major goal.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Certifications An effective LMS allows you to award certificates or documents to celebrate members’ completion of programs. Create free-access classes.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

FEBRUARY 10, 2023

The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. CMP credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Reid All About it

FEBRUARY 3, 2023

Joanna Pineda spoke with Rick Grimm, CEO of NIGP, on episode 15 of the Matrix Group’s Association Thrive podcast about his association’s Talent Council, which takes a different approach to volunteer recruitment. Marketing plan. Hero worship. Episodes are published Monday mornings in both audio and video format on most podcast services.

LMS 40

LMS Video Technology Revenue 40

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. WBT Systems suggests strategies to attract talent to your association’s industry and help member companies improve their hiring and retention practices. Staffing issues.

Arlington 39

Arlington Revenue Content Team 39

Association Adviser

MAY 20, 2014

Think of your members as belonging to a tribe, with your leadership as the elders. Discover the core reasons for your tribe’s existence and why members want to belong. No doubt this gap results because outbound-oriented functions—marketing, communications, or content groups—take 70 percent of the responsibility for social media.

Social Media 60

Social Media Communications Content Strategy 60

Disciple Media

APRIL 26, 2023

In time that community can become your most potent marketing platform, act as an incubator for brand ambassadors or future leaders of your movement, provide a place to test market new products, and provide you with a steady revenue stream. 1: Disciple The Disciple community platform redefines versatility and usability.

Price 36

Price Review Video Library 36

Reid All About it

OCTOBER 7, 2022

Don’t assume the membership recruitment, engagement, and retention practices that worked pre-pandemic will continue to work as well now. Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. Quick hits.

Blended Learning 41

Blended Learning Education Video Conference 41