Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

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Achieve

AUGUST 18, 2023

It’s no secret that effective marketing helps maximize the fundraising potential of your nonprofit’s events. For events that have a high fundraising potential to start, such as live auctions, being strategic in your marketing efforts can lead to significant revenue generation. Let’s get started!

Marketing 52

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Association Success

SEPTEMBER 23, 2020

Inbound marketing might seem intimidating at first. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . A one-pager is a classic marketing tool that your association almost certainly uses already. Create a downloadable resource.

Content 78

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Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

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Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. You don’t have to create all of your content from scratch to publish a great newsletter.

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EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

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Higher Logic

SEPTEMBER 25, 2018

MSCPA marketed its community in its print magazine and reminded members of its launch through its website and email. The conversations highlighted issues between CPAs and the Department of Revenue (DOR), including technical issues and software glitches that MSCPA wasn’t aware of, so it stepped in to help. “We

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Freestone

MARCH 7, 2024

Remember that the goal of PD Day isn’t to increase non-dues revenue, but to create awareness about your learning program and show how you can support members throughout their career journey. Download now The post How to plan a professional development day for your association appeared first on Freestone by Community Brands.

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Higher Logic

APRIL 25, 2019

Giving attendees access to an agenda through your mobile app prior to an event, such as an annual conference, can help drum up excitement and drive more people to download it. Get the buzz going in your online community by offering rewards to customers or members who download and use the app. Publish an event blog or newsletter.

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Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on! CAE credits.

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WBT Systems

FEBRUARY 6, 2018

New players in the online learning market are bringing fresh ideas to online course development and marketing. They’re making millions of dollars in revenue, so they’re doing something right, for example, knowing how to validate an online course idea. If your online course doesn’t meet a market need, it won’t succeed.

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Higher Logic

JANUARY 3, 2020

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ). Did you know?

eBook 194

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Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Build a profile for each of your market segments. Where do you begin?

Marketing 70

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Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

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EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Sponsor placements.

Examples 130

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Association Success

JUNE 17, 2019

publications (magazine, newsletters, blogs, etc.). marketing products (sponsorships, advertising, exhibits). and VCRs (VHS or Betamax), to DVRs (LaserDisc, DVD and BlueRay), to downloading and streaming on multiple devices with a variety of services like Netflix and Hulu. certifications. research, data, & analytics.

Products 117

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Protech

SEPTEMBER 2, 2020

By Liz Palm, Marketing Director . Trade and professional associations rely on their annual meetings and conference s as a primary source of non-dues revenue. Trade and professional associations rely on their annual meetings and conference s as a primary source of non-dues revenue. It’s no secret. It’s no secret.

How To 81

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Higher Logic

JUNE 6, 2019

You add a huge revenue opportunity. Someone else gets the ad revenue. Let’s be real: Google and Facebook own the majority of the ad market. Why send members and prospects somewhere else when you could be bringing that traffic – and potential ad revenue – to your own site? It's free to download, no email address necessary.

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ISAE

NOVEMBER 28, 2023

Since major donors can generate significant donation revenue for your organization, it’s essential to determine who may become a major donor and implement a fundraising appeal outreach cadence to target this group. Downloading the information to your database. How often do you read the alumni newsletter? Append alumni data.

Communications 52

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Association Success

DECEMBER 16, 2019

While we were nervous they might share the newsletter with non-members, we realized they could download the PDF and share it regardless, so why not embrace this potential marketing and give our members what they want? This turned a 4-click login process into a 1-click viewing process and made our members much happier.

Innovation 112

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Association Success

OCTOBER 5, 2020

You could: Determine how many subscribers open your newsletters. Used wisely, digital marketing channels can produce substantial engagement. But if your website makes it difficult to find these vital resources, their loyalty will fade into frustration and inertia. . Identify user experience issues by studying a website heat map.

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Association Success

OCTOBER 27, 2020

Freemium content can refresh your marketing materials. Yet traditional marketing tends to do a lot of telling. . Print ads, direct mail and other traditional marketing pushes out static messages, sometimes obscuring the lived reality behind the message. There’s an old saying in writing: “Show, don’t tell.”

Content 107

Content Strategy Library Newsletter 107

Association Success

APRIL 1, 2019

Find exponential market growth for their organization. Create new sustainable revenue streams. Today, he is focused on his newest venture rasa.io , an artificial intelligence software company for publishing Smart Newsletters, and AssociationSuccess.org. To download the first chapter for free, click here.

Software 113

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WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook.

millennials 150

millennials Resources North Carolina Certificate 150

Nexus Marketing

AUGUST 29, 2023

During onboarding, we’ll discuss your current product/service priorities and which products or services drive the most value and revenue to your business. Which types of leads results in the most revenue? In order to understand and report on ROI, we must be able to measure lead generation through your brand’s website.

Organization 52

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Association Success

SEPTEMBER 28, 2020

Many associations focus on high-quality print publications, such as magazines and newsletters, to distribute information to members. In practice, this means putting tried-and-true digital marketing tools to work. Launching ongoing or limited run newsletters that curate industry news and insights.

Technology 78

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YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues. Please take a moment and download this case study.

Case Study 150

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Association Success

MAY 26, 2020

As of January 2020, there were more than 30 million podcast episodes available for download and 900,000 different shows to choose from. But, how do we reach audiences in an already saturated market, particularly when starting a new podcast? What advice do you have for an association considering adding podcasting to its marketing mix?

Newsletter 91

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WBT Systems

SEPTEMBER 5, 2017

They can listen to them while they’re connected or download them to listen later while offline on a plane or hiking in the woods. According to Craig Sorrell, podcaster and ‎marketing manager at Results Direct, associations can get a podcast started with a mixer, a USB mic, and podcasting software for as little as $200. Bite-sized.

Content 150

Content Education Products millennials 150

Association Adviser

AUGUST 20, 2018

Only 1 in 5 associations say they have a good understanding of reader, member and advertiser needs, and associations are experimenting with bringing back traditional communication channels such as printed newsletters while investing more resources and effort in newer platforms like podcasts and apps.

Communications 60

Communications Newsletter Survey Report 60

Association Adviser

JANUARY 24, 2019

That could be open rates on your magazine digital edition, click-throughs for your newsletter or top read stories on your website. You should also include regular calls for member-created content in your magazine, newsletter and on social media. How Content Opens the Door to New Streams of Non-Dues Revenue. About The Author.

Communications 61

Communications Content Newsletter Directory 61

MemberClicks

MARCH 15, 2024

In other words, you can also use it to automate workflow, the sales department, marketing, and customer support, among other processes. This all-in-one solution can help you in a variety of ways to grow your association by streamlining various membership processes and giving you more oversight over your association’s revenue.

Software 52

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CMA Solutions

JANUARY 31, 2023

Brand value stems from perceived value that creates a competitive advantage in the marketplace that can attract more customers and revenue. Whether you are selling a product or service, there tends to be a fundamental marketing challenge because everything is flat.

New Jersey 52

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Disciple Media

JANUARY 10, 2024

The Disciple platform puts you totally in control of your business, your revenue and the experience that you give your members. Charge subscriptions and build sustainable revenue: Disciple’s monetization tools, including multi-tier subscriptions and in-app purchases, enable you to build a secure revenue model.

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Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Tease these longer pieces in your print magazine, your newsletter, and other communication platforms so that readers know detailed information is available when they have time for it. Have additional questions? Submit them in the comment section below!

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Member Engagement Survey Social Media Communications 60

Principled Innovation

AUGUST 21, 2012

If you have not done so already, I hope you will download the e-book today. Without question, it is the operative mental model behind the preponderance of association business models, even when member dues are not a major revenue stream. Please download Jeff’s new e-book, Associations Unorthodox, and sign up for P.I.’s

Revenue 100

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Principled Innovation

SEPTEMBER 24, 2012

If you have not done so already, I hope you will download the e-book , and please join me this Wednesday, September 26 from 2 pm-3:30 pm EDT for my webinar on the e-book, presented in collaboration with Peach New Media. PLEASE DOWNLOAD JEFF’S NEW E-BOOK, ASSOCIATIONS UNORTHODOX, AND SIGN UP FOR P.I.’S The Opportunity.

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