Higher Logic

APRIL 14, 2020

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Welcoming the Whole Industry to the Community.

Library 318

Library Austin eBook Learning Management System 318

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Potomac Core

OCTOBER 4, 2016

It’s all about alignment with industry and professional outcomes that your members care most about. Those organizations who utilize these 3 Association Growth Strategies can help impact member outcomes and as a result better position their members and their organizations for long term success.

Strategy 164

Strategy eBook Member Engagement Revenue 164

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Ask what parts of their membership they value the most and which aspects of their membership they use the most, so you know what keeps them engaged with your association and more likely to renew their membership. Have additional questions?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Higher Logic

JULY 9, 2020

Communities don’t produce the business and organizational results we know they can have if people aren’t engaging and returning to them, so it’s critically important that we know where we stand so that we can celebrate our results, or work on ways to get more community members engaging. Sign up for Super Series.

eBook 156

eBook Review Report Tools 156

Potomac Core

MAY 28, 2015

In the Strategic Member Engagement Survey , Associations & Professional Societies reporting upward 3-year operating results are far more likely to have a very high level of board understanding and strategizing about the business and professional outcomes members seek, and actively engage members in creating new solutions.

Innovation 100

Innovation eBook Chicago Revenue 100

Potomac Core

OCTOBER 26, 2016

These Associations are playing activist roles, they are engaging industry value chains and promoting the value that the industry and its products bring to customers and the marketplace. What is clear is that 3 Engagement Strategies Drive Growth. Strategic Member Engagement. Actionable Data. Core Relevance.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Potomac Core

MAY 17, 2016

Association Competition – Executives have more choices than ever, for profit firms, self forming interest groups, emerging industry coalitions, and emerging new associations offer more choices for executives. Strategic Partner – The Association is viewed the focal point and therefore perceived as “the industry.”.

eBook 147

eBook Survey Member Engagement Industry 147

Potomac Core

APRIL 19, 2016

Through the creation of innovative compliance strategies that create competitive advantage for the industry. While “ Big Data ” was essential to launching the initiative, it also provides ongoing context for pipeline industry brainstorming serving as critical member engagement opportunities. Industry Convener.

eBook 100

eBook DC Member Engagement Innovation 100

Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Member Engagement.

Strategy 100

Strategy eBook Member Engagement Discount 100

Potomac Core

MAY 3, 2016

In an era of unending economic challenges and uncertainty, industries must be relevant in order to grow. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes. Mirror The Industry to Drive Its Outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Potomac Core

MARCH 1, 2015

Member’s aren’t retaining their memberships or even joining new organizations just to buy things. Member engagement begins with changing the conversation from your Association’s “outputs” to your member’s “outcomes.” It’s essential to understand how your association is currently impacting member objectives.

Strategy 100

Strategy eBook Member Engagement Survey 100

Potomac Core

MAY 19, 2015

At IARW, the results shifted perceptions and thinking about the Association and how it could be utilized to actively promote the industry in key markets. ( “Survey uncovers members’ “up-at-night” issues” ) It also generated significant dialogue about the future of the industry while it drive culture shifts at the staff and board level.

eBook 100

eBook Survey Member Engagement Industry 100

Potomac Core

AUGUST 18, 2015

Embracing the new norm creates competitive advantages for your association while it accelerates member engagement: Move to “we” and communicate what staff and members are doing together to achieve the members’ desired business outcomes. New Norm “Outside In”. Here is What We Do for You.

eBook 100

eBook Member Engagement Communications Innovation 100

Potomac Core

JANUARY 31, 2017

Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. In doing so you, can position your organization as disruptive growth agents for the industry or the Profession you serve. Disrupt Ourselves. 4 Association Disruption Strategies.

Strategy 100

Strategy eBook Virginia Survey 100

Higher Logic

OCTOBER 23, 2018

This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization. 28% of associations said members could not justify membership costs with any significant ROI. 23% of associations reported members found l ack of value.

Tools 258

Tools eBook Report Learning Management System 258

Potomac Core

APRIL 5, 2016

Although Strategic Plans cover 3 year windows, Boards encourage their CEO’s to be flexible and to use trend data to meet shifting demands to help their industries. Discussions around Economic Data elevates Association Board conversations and the organization becomes the place where new industry solutions are developed.

Innovation 100

Innovation Member Engagement eBook Industry 100

Potomac Core

MARCH 22, 2016

Can positive association disruption reverse the fortunes for industry professionals and an organization? Positive Association Disruption through Member Engagement. In a 24/7 world and a knowledge economy, professionals and members have a multitude of choices ranging from associations to for profit firms.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

JUNE 3, 2015

The process starts with a highly engaged and strategically focused board and concludes with a strategic plan amplifying industry growth objectives. Leveraging the Board of Directors and a Task Force, Rosenbusch and his team ranked the business impact and outcomes the board and members wanted to achieve over the next three years.

Case Study 100

Case Study eBook Revenue Member Engagement 100

EventMobi: Association Events

SEPTEMBER 21, 2023

Within the first couple weeks of member sign-up, it can be beneficial to: Send a welcome email Provide a thorough intro package Host a welcome event Connect members with mentors Something as simple as sending out a welcome message can increase member engagement with your email content by 33% !

Strategy 130

Strategy Software Social Media Discount 130

Potomac Core

MAY 5, 2015

Can an Association go beyond traditional roles and provide nontraditional solutions to industries in a slow growth environment? Are boards and volunteers ready for their Association to position and help drive their industry positioning and growth in domestic and international markets? Tough Questions? Competitive Threats.

eBook 100

eBook United States Revenue Innovation 100

Potomac Core

AUGUST 2, 2017

Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. Data Driven Engagement starts with developing member segmented profiles. Data Driven Engagement Strategies by Career Stage .

Member Engagement 100

Member Engagement eBook Survey Strategy 100

Potomac Core

SEPTEMBER 21, 2015

Demographics, global political and economic changes and challenges, massive industry consolidation, the gig economy, driverless cars , as well as jobs (and industries) being rendered redundant by advances in artificial intelligence and automation are only the beginning. Disruption. Future Paved With Knowledge.

eBook 100

eBook Innovation Member Engagement Recruiting 100

Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term?

Strategy 114

Strategy eBook Cost Revenue 114

Potomac Core

SEPTEMBER 14, 2016

With technology capabilities you can link buyers, sellers, and suppliers throughout the world, so why not capture the entire industry? Breakthrough associations provides a seat at the table for the entire “value chain” of an industry. Utilize Industry Strategic Planning Instead of Association Strategic Planning.

eBook 100

eBook Member Engagement Industry Process 100

MemberClicks

AUGUST 15, 2022

If you’re working toward the growth of your industry or community, facilitating professional growth through a learning management system just makes sense. New members, board members, staff — they all need onboarding to really get to know your organization. What you do with that… it’s really up to you.

Learning Management System 95

Learning Management System System LMS eBook 95

Potomac Core

MARCH 7, 2016

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? While the possibility of a recession seems unlikely this year, growth remains a challenge for many industries. According to the Conference Board , U.S. growth in 2016 is forecast at 2.0%

Strategy 100

Strategy DC eBook United States 100

Potomac Core

APRIL 26, 2017

They believed a combined effort would accomplish more as an industry or a profession that they could on their own. Board Members Tuning Out. These approaches accelerate board engagement and make your board deliberations more strategic. Understanding Board and Industry Perceptions. Worldwide Industry Solution Partners.

eBook 119

eBook Cost Revenue Industry 119

Potomac Core

JANUARY 6, 2016

It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. They are organizations who: See themselves as strategic allies to the industries and professions they serve. Apply actionable data and research to develop industry solutions.

eBook 100

eBook Innovation America Certificate 100

Potomac Core

JUNE 28, 2015

Member losses are difficult especially when an Association loses larger members. Yet the painful lessons from these resignations can help your organization reposition itself and drive accelerated member engagement and achieve improved operating performance.

eBook 100

eBook Member Engagement Products Review 100

Reid All About it

MAY 29, 2020

In a recent webinar, Reggie Henry introduced many in the association community, including WBT Systems, to the “ reboarding members ” concept—taking time each year to reacquaint yourself with a member’s goals, needs and interests, and reintroduce them to membership benefits and resources. Virtual event ebook. More info/register.

San Diego 259

San Diego Strategy North Carolina Conference 259

Potomac Core

JUNE 8, 2016

In an evolving and complex world , is it possible for associations to become vital to the industries they serve? Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption.

DC 100

DC eBook Member Engagement Innovation 100

Potomac Core

FEBRUARY 9, 2016

Before smaller for profit vendors beats your association to the punch, determine how research and strategic conversations with your board surface new opportunities to help your member companies address today’s evolving challenges. Big Data Strategies. Disruptive Innovation Creates Association Opportunities.

Innovation 100

Innovation millennials eBook Member Engagement 100

Potomac Core

JUNE 16, 2015

So much so, that the Association’s newly minted strategic plan amplifies the business outcomes that the Cold Chain Sector seeks to achieve from 2016-2019: Growth the Industry. The takeaway is clear, board members prefer to share knowledge and partner with your association to overcome business challenges. Lead the Cold Chain.

eBook 100

eBook Committee Member Engagement Strategy 100

WBT Systems

JULY 31, 2018

Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook. Industry trends job-seekers must know. Job skills most wanted by top industry employers. Industry introduction. Offer mini-courses that introduce them to your industry or profession. Business basics.

millennials 150

millennials Resources North Carolina Certificate 150

Potomac Core

MAY 24, 2017

In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. The insurance industry sees its consumers seeking out lower cost options for life, property, and casualty insurance coverage. Everything else is just noise.

Case Study 119

Case Study Virginia Revenue Survey 119

Potomac Core

OCTOBER 13, 2015

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at www.potomaccore.com.

Innovation 100

Innovation millennials eBook Certificate 100