Potomac Core

MARCH 22, 2017

In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their members engaged over the longer term?

Strategy 114

Strategy eBook Cost Revenue 114

Potomac Core

JULY 14, 2015

Whether it be Greece’s Debt Crisis , market access concerns, or industries seeking new and more opportunistic markets, your members are “in the know” constantly. Is it more impactful to deploy an Association Loyalty Strategy or an Engagement Strategy? Member Engagement. Association Loyalty?

Strategy 100

Strategy eBook Member Engagement Discount 100

Potomac Core

NOVEMBER 3, 2015

Associations who are Funding Industry Innovation can position themselves as essential partners in helping members achieve business outcomes. Once an organization reaches this point they move to what’s becoming a new trend where Associations are funding Industry Innovation. Driving Industry Business Outcomes.

Innovation 100

Innovation Industry eBook America 100

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Potomac Core

MARCH 1, 2015

Member’s aren’t retaining their memberships or even joining new organizations just to buy things. Member engagement begins with changing the conversation from your Association’s “outputs” to your member’s “outcomes.” It’s essential to understand how your association is currently impacting member objectives.

Strategy 100

Strategy eBook Member Engagement Survey 100

Higher Logic

APRIL 14, 2020

Over the past month, as our customers shared ideas about responding to COVID-19 in our users community, HUG, we noticed some simple but impactful ways associations are using their communities to support their members and their industries. Welcoming the Whole Industry to the Community.

Library 318

Library Austin eBook Learning Management System 318

Potomac Core

OCTOBER 29, 2017

Association Supply Chain Advocacy can be a game changer for members. By uniting the Supply Chain through Associations members can better influence the destiny of their company and their Industry in ways they could not do on their own. In a dynamic global economy, new impediments and opportunities will continually surface.

New Mexico 155

New Mexico Illinois eBook Member Engagement 155

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

JULY 9, 2020

Communities don’t produce the business and organizational results we know they can have if people aren’t engaging and returning to them, so it’s critically important that we know where we stand so that we can celebrate our results, or work on ways to get more community members engaging. Sign up for Super Series.

eBook 156

eBook Review Report Tools 156

Reid All About it

MAY 29, 2020

WBT shares ideas for using what you learn during reboarding to better serve members. Virtual event ebook. Ellipsis Partners and Achurch Consulting have been burning the midnight oil on a virtual events ebook that’s definitely worth checking out. Virtual learning strategies. Virtual networking. More info/register.

San Diego 259

San Diego Strategy Conference North Carolina 259

Association Adviser

NOVEMBER 13, 2018

During our webinar about the current state of association communications, our attendees brought up numerous questions about recommended strategies, tactics, platforms and communication practices. Download a recording of “A Balanced Approach to Member Engagement” here. What is the industry standard for member survey responses?

Member Engagement 60

Member Engagement Survey Social Media Communications 60

Potomac Core

MAY 17, 2016

While traditional associations discuss member “ loyalty ” strategies, is that enough nowadays? Association Competition – Executives have more choices than ever, for profit firms, self forming interest groups, emerging industry coalitions, and emerging new associations offer more choices for executives. Association Loyalty.

eBook 147

eBook Survey Member Engagement Industry 147

Higher Logic

OCTOBER 23, 2018

This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization. 28% of associations said members could not justify membership costs with any significant ROI. 23% of associations reported members found l ack of value.

Tools 258

Tools eBook Report Learning Management System 258

Potomac Core

APRIL 19, 2016

Advocacy Strategy Shift. Through the creation of innovative compliance strategies that create competitive advantage for the industry. While “ Big Data ” was essential to launching the initiative, it also provides ongoing context for pipeline industry brainstorming serving as critical member engagement opportunities.

eBook 100

eBook DC Member Engagement Innovation 100

Potomac Core

AUGUST 2, 2017

Data Driven Engagement is the best bet for Associations seeking to accelerate member engagement. Getting and keeping members engaged will be even more challenging. This means your Association needs to build strategies that help your members achieve their business and professional outcomes.

Member Engagement 100

Member Engagement eBook Survey Strategy 100

Reid All About it

NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. Host: Convention Industry Council. Host: Green Meetings Industry Council.

Handbook 237

Handbook Washington eBook DC 237

Potomac Core

JANUARY 6, 2016

It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. They are organizations who: See themselves as strategic allies to the industries and professions they serve. Apply actionable data and research to develop industry solutions.

eBook 100

eBook Innovation America Certificate 100

Potomac Core

MAY 3, 2016

In an era of unending economic challenges and uncertainty, industries must be relevant in order to grow. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes. Mirror The Industry to Drive Its Outcomes.

Marketing 100

Marketing eBook Member Engagement Guidelines 100

Potomac Core

APRIL 5, 2016

Although Strategic Plans cover 3 year windows, Boards encourage their CEO’s to be flexible and to use trend data to meet shifting demands to help their industries. Discussions around Economic Data elevates Association Board conversations and the organization becomes the place where new industry solutions are developed.

Innovation 100

Innovation Member Engagement eBook Industry 100

Potomac Core

MAY 28, 2015

In the Strategic Member Engagement Survey , Associations & Professional Societies reporting upward 3-year operating results are far more likely to have a very high level of board understanding and strategizing about the business and professional outcomes members seek, and actively engage members in creating new solutions.

Innovation 100

Innovation eBook Chicago Revenue 100

Potomac Core

MARCH 22, 2016

Can positive association disruption reverse the fortunes for industry professionals and an organization? Positive Association Disruption through Member Engagement. In a 24/7 world and a knowledge economy, professionals and members have a multitude of choices ranging from associations to for profit firms.

millennials 100

millennials America eBook Member Engagement 100

Potomac Core

FEBRUARY 9, 2016

Before smaller for profit vendors beats your association to the punch, determine how research and strategic conversations with your board surface new opportunities to help your member companies address today’s evolving challenges. Big Data Strategies. Where is the unique value for associations?

Innovation 100

Innovation millennials eBook Member Engagement 100

Potomac Core

SEPTEMBER 14, 2016

With technology capabilities you can link buyers, sellers, and suppliers throughout the world, so why not capture the entire industry? Breakthrough associations provides a seat at the table for the entire “value chain” of an industry. Utilize Industry Strategic Planning Instead of Association Strategic Planning.

eBook 100

eBook Member Engagement Industry Process 100

MemberClicks

AUGUST 15, 2022

If you’re working toward the growth of your industry or community, facilitating professional growth through a learning management system just makes sense. New members, board members, staff — they all need onboarding to really get to know your organization. What you do with that… it’s really up to you.

Learning Management System 95

Learning Management System System LMS eBook 95

Potomac Core

MAY 24, 2017

In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. The insurance industry sees its consumers seeking out lower cost options for life, property, and casualty insurance coverage.

Case Study 119

Case Study Virginia Revenue Survey 119

WBT Systems

JANUARY 3, 2017

The key step to a designing a new strategy or plan for association learning is to set achievable goals. The key to this is to understand the needs and expectations of your members with regard to association education programs. Increased Member Value – members place high value on association education, especially younger members.

Technology 210

Technology Learning Management System Certificate System 210

Potomac Core

MAY 19, 2015

At IARW, the results shifted perceptions and thinking about the Association and how it could be utilized to actively promote the industry in key markets. ( “Survey uncovers members’ “up-at-night” issues” ) It also generated significant dialogue about the future of the industry while it drive culture shifts at the staff and board level.

eBook 100

eBook Survey Member Engagement Industry 100

Potomac Core

AUGUST 18, 2015

Embracing the new norm creates competitive advantages for your association while it accelerates member engagement: Move to “we” and communicate what staff and members are doing together to achieve the members’ desired business outcomes. New Norm “Outside In”. Here is What We Do for You.

eBook 100

eBook Member Engagement Communications Innovation 100

Potomac Core

JUNE 16, 2015

Odds are high that your board members are either preoccupied with business challenges or just plain bored with discussions on Association strategies. So much so, that the Association’s newly minted strategic plan amplifies the business outcomes that the Cold Chain Sector seeks to achieve from 2016-2019: Growth the Industry.

eBook 100

eBook Committee Member Engagement Strategy 100

WBT Systems

JULY 31, 2018

Associations with a higher percentage of millennial members are more likely to have experienced increases in their one-year and five-year membership numbers. Recruitment strategy: help millennials get jobs. Website visitors provide their email address in exchange for a download of a tip sheet, checklist, report, or ebook.

millennials 150

millennials Resources North Carolina Certificate 150

Potomac Core

MAY 5, 2015

Can an Association go beyond traditional roles and provide nontraditional solutions to industries in a slow growth environment? Are boards and volunteers ready for their Association to position and help drive their industry positioning and growth in domestic and international markets? Tough Questions? Competitive Threats.

eBook 100

eBook United States Revenue Innovation 100

Potomac Core

OCTOBER 13, 2015

Associations are increasingly well positioned to help members and industries build innovative workforce solutions through their professional development and certification products. How can Associations help members respond to this growing challenge and build innovative workforce solutions?

Innovation 100

Innovation millennials eBook Certificate 100

Potomac Core

JUNE 3, 2015

The process starts with a highly engaged and strategically focused board and concludes with a strategic plan amplifying industry growth objectives. Leveraging the Board of Directors and a Task Force, Rosenbusch and his team ranked the business impact and outcomes the board and members wanted to achieve over the next three years.

Case Study 100

Case Study eBook Revenue Member Engagement 100

Higher Logic

JULY 19, 2018

Setting up an automated campaign once and revisiting it based on your goals, rather than manually completing mundane segmenting tasks, is a simple way to make massive improvements to your strategy in terms of productivity and efficiency. Include these 5 tactics in your strategy before hitting send.

Tips 159

Tips eBook Newsletter Marketing 159

Potomac Core

JUNE 28, 2015

Member losses are difficult especially when an Association loses larger members. Yet the painful lessons from these resignations can help your organization reposition itself and drive accelerated member engagement and achieve improved operating performance.

eBook 100

eBook Member Engagement Products Review 100

ISAE

SEPTEMBER 14, 2023

Additionally, these revenue streams can even boost member engagement. Offer new paid perks to members like access to exclusive webinars or presentations, courses designed by industry experts, conferences, and more to improve your association’s offerings. She leads the marketing teams and strategy at Fonteva and Protech.

Revenue 52

Revenue Learning Management System Course eBook 52

Higher Logic

JUNE 6, 2019

Could the same concept apply to building a community for your customers or members on social media? Social media is an important part of any organizational strategy. You can protect your members’ data. This isn’t great from the perspective of giving away industry data, but it’s also not great for your members.

Tips 136

Tips Social Media Revenue Content 136