Potomac Core

JUNE 3, 2015

Global Market Volatility. growth and global market volatility, companies are seeking new and innovative approaches to grow revenue. Free eBook “Accelerating Strategic Member Engagement” is available for all Association Executives at www.potomaccore.com , www.icimo.com, and www.verticalleapconsulting.com.

Case Study 100

Case Study eBook Revenue Member Engagement 100

Expo Logic

FEBRUARY 5, 2020

Discover the latest tech trends and how each is being tailored specially for events in this eBook. Download this guide to learn how technology is being used to provide new opportunities focusing on increasing engagement among attendees, providing sponsorship opportunities, creating additional event revenue streams and more.

eBook 36

eBook Technology Innovation Revenue 36

Expo Logic

FEBRUARY 5, 2020

Discover the latest tech trends and how each is being tailored specially for events in this eBook. Download this guide to learn how technology is being used to provide new opportunities focusing on increasing engagement among attendees, providing sponsorship opportunities, creating additional event revenue streams and more.

eBook 36

eBook Technology Innovation Revenue 36

Nimble AMS

MARCH 20, 2018

From email marketing to volunteer management, the Salesforce AppExchange offers more than 3,500 applications for associations to advance their mission. Innovation. Forbes magazine voted Salesforce the most innovative company in the world (ahead of Tesla, Apple and Google). Learn how in our free ebook. Learn More.

Software 78

Software Association Management eBook Innovation 78

Potomac Core

JUNE 27, 2017

Polarization in Washington, DC, and market disruption are opening doors for Associations to create more compelling member engagement experiences for their members. Report an upward trend in 3-year annual revenue. Therapists utilize the site to market their practice. Applying the Pull and Push Doctrine at Your Association.

Member Engagement 119

Member Engagement Case Study DC eBook 119

Potomac Core

OCTOBER 26, 2016

Global economic challenges from modest growth to market uncertainty continue to drive changes on how Trade Associations deliver value. Market Focus. The innovative association is more of an idea incubator, a place where new solutions are developed to advance & grow the industry. Core Relevance. Shortly, the U.S.

Strategy 100

Strategy Arlington eBook Member Engagement 100

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

SEPTEMBER 3, 2021

Jorge Barba says if you ask better questions about the challenges your organization is facing, you’ll discover better answers and improve your strategic thinking and innovation capability. Mike Agron, Content Marketing Institute ). Strategic thinking. I also love his idea for scheduling a “Challenge the Status Quo” day.

Learning Management System 195

Learning Management System Education Technology Review 195

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. Fast forward to present day where Solar Power is gaining market traction with international and domestic consumers.

DC 100

DC eBook Member Engagement Innovation 100

Potomac Core

APRIL 26, 2017

The organization is investing its revenues to produce market research or technologies that provides meaningful insights to reduce costs or grow top line revenue. Free eBook “Accelerating Strategic Member Engagement” is available upon request for all Association Executives at Potomac Core – Association Consulting.

eBook 119

eBook Cost Revenue Industry 119

Potomac Core

MARCH 22, 2017

In 1982, as the global competition and market disruption accelerated, Tom Peters introduced a new way of thinking in his book “In Search of Excellence.” ” As market conditions drive tighter margins and uncertainty limits opportunities for industry growth, Tom Peters bias for action is a clarion call for Associations.

Strategy 114

Strategy eBook Cost Revenue 114

Reid All About it

JANUARY 26, 2018

Their paper, Steal Like a Fundraiser: Innovations in Cause-Oriented Fundraising for Associations , shares the secrets to charity fundraising success: Building relationships with donors at all levels and how that relates to membership relationship building and management. Last call to participate in Marketing General Inc.’s Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Reid All About it

MARCH 9, 2018

If a competitor beat you to a new market opportunity or disrupted your business model, know you’re in good company. Your Event Marketing Survival Guide. Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Wed 3/14 at 1 p.m.

DC 120

DC millennials North Carolina Washington 120

Potomac Core

SEPTEMBER 14, 2016

The flow of economic forecasts and performance , global crisis, disruptive innovation , and the real time updates on the U.S. Cost and revenue considerations also play important roles in the assessment process. elections are mind numbing. Final determinations on which activities to move forward are made based on the industry impact.

eBook 100

eBook Member Engagement Industry Process 100

Reid All About it

MARCH 30, 2018

Way off-topic: Check out my Grabbing the Gusto blog if you’d like to check out the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited.

Project 150

Project Resources Software eBook 150

Reid All About it

MARCH 16, 2018

Patrick’s weekend list of recommended ebooks on sale by Irish authors , the list of recipes I’ve made this week or plan to make in the coming weeks, and my regular lists of recommended fiction and non-fiction ebooks (including cookbooks) on sale. Digital Marketing Strategies for the Event Planner, Part 1. Tue 3/20 at 2 p.m.

eBook 46

eBook Social Media DC Content 46

Reid All About it

JULY 8, 2022

Summer Series: Interviews with Innovators #1. Join us for a special conversation with three key innovators in the association space to learn what innovation means to them, and what changes they see on the horizon for associations. What Fuels Us All: Technology Innovation in Associations and Why IT Matters. 1 CAE credit.

San Francisco 39

San Francisco Certificate Technology LMS 39

Reid All About it

JUNE 17, 2022

PropFuel makes it clear at the outset of this ebook that they’re trying to sell you on a mindset, not their technology. Membership marketing. Tony Rossell from Marketing General Inc. shares the seven deadly sins of membership marketing. He also suggests next steps to help you repent for those marketing sins.

DC 39

DC Revenue Washington Leadership 39

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Host: Marketing General Inc. Presenter: Rick Whelan, president, Marketing General Inc. Yes, no, maybe so? It’s a one-two punch.

DC 30

DC Washington Revenue Chicago 30

Reid All About it

APRIL 20, 2018

Way off-topic: Check out my Grabbing the Gusto blog for the list of recipes I’ve made this week or plan to make in the coming week, and my list of recommended fiction and non-fiction ebooks (including cookbooks) on sale right now. Solving the Marketing Puzzle. Host: ASAE Marketing Section Council. 1 CAE credit. 1 CAE credit.

Social Media 37

Social Media Chicago Tools Washington 37

SCD Group

NOVEMBER 19, 2012

What The New Yorker Magazine Can Teach You About Content Marketing that Works. And then there’s advertising and sponsorships, which can generate revenue if the association’s audience is large enough or highly desirable. Content Marketing Manifesto for Associations & NonProfits. It provides 11 Tenets of Content Marketing.

Mooc 40

Mooc Social Media eBook Content 40

Higher Logic

OCTOBER 8, 2018

This eBook will help you determine the best modules to support each of these six core objectives: Objective #1 - Recruitment + Retention. Objective #3 - Revenue. Objective #5 - Program Innovation + Collaboration. Objective #2 - Events + Registrations. Objective #4 - Advocacy + Volunteering.

eBook 109

eBook Directory How To Member Experience 109

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Tue 4/10 at 2 p.m.* – Innovation and Events. Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc. Host: Marketing General Inc.

DC 39

DC Washington Review Resources 39

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. What are your current revenue and sales priorities? The goal might seem obvious. Develop Themes.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. Check out my Grabbing the Gusto blog if you’d like to see my list of ebook sales and recipes I’ve made this week or plan to make in the coming weeks. The deadline is February 2. New Scientist ).

LMS 174

LMS Price Revenue Technology 174

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. The Business Impact of Marketing Automation on Event Registrations. How a Microlearning Program for Your Members can Boost Non-dues Revenue and Member Engagement.

DC 79

DC Washington LMS Social Media 79

Association Mavens

MAY 5, 2014

What we work with customers to do is to fill up eight buckets of revenue and there’s some direct revenue, like advertising, sponsorship sales, pay for access, but then we say there’s these other five buckets over here and you have to find a way to draw a straight line between the engagement in your community and the dollars and cents.

Social Media 40

Social Media Strategy Software Newsletter 40

Reid All About it

NOVEMBER 11, 2016

Kelly Treadway, marketing and social media strategist, EventCurious. Webinars have become the most important tool marketers have for generating leads and driving sales. Presenter: Mark Bornstein, vice president of content marketing, ON24. Host: Community IT Innovators. Sue Pelletier (moderator), editor, MeetingsNet.

Handbook 237

Handbook Washington eBook DC 237