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2017 Member Engagement Strategy

Potomac Core

Presidential and Congressional Elections, economic performance inside and outside the United States, mergers and acquisitions, baby boomer retirements , terror threats, and technology disruptions will influence whether or not professionals and corporate executives engage in their associations. Engage More and Sell Less.

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[ebook] An Introduction to Data-Driven Email Strategies for Associations

Association Briefings

While data-driven email marketing isn’t new - marketers have used it for years to add names to email subject lines - today’s email technology allows for the data to truly dictate the direction of both the message and the design. In fact, , 81% of marketers say that implementing a data-driven email strategy can be complicated.

eBook 52
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New Year Resolution: Invest in Association Learning Technology

WBT Systems

Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology. New Year, New Goals, New Technology.

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296
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Embrace Data to Build Trusted Partnerships with Your Chapters

Association TRENDS

and our new eBook outlines how to do it. Our Chapter Performance eBook covers innovative strategies to build strong relationships with chapter leaders who are willing to share both the work and the rewards (revenue). We detail how to leverage: Component Performance Data Financial Data Member engagement Data.

eBook 97
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Building Buy-In for an Online Community at Your Association

Higher Logic

This is how you can prove your new member community will be a valuable technology investment. New Member Acquisition. The goal: Every year, bringing in new members is likely to be on your association’s list. Member Engagement and Retention. It’s easier and faster for you to get members involved.

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3 Ways Data Improves Chapter Performance & Your Relationship with Components

Association TRENDS

Do you have data-driven strategies for communicating the positive impact of your chapters? In our new eBook, we look at three ways data can improve not just chapter performance but also the relationship with your components (chapters, sections, states, affiliates, networks, etc.). If not, you’re not alone. We have you covered.

eBook 52