Wed.Sep 20, 2017

Membership 101: The Importance of Personalization

Spark Consulting

Associations are built on relationships. .

Why Data Analytics is Important and How to Budget Accurately

Higher Logic

Your community contains loads of member and customer data. When you analyze it, you gain access to all types of valuable insight: which users are most engaged, what topics they’re most interested in, who is contributing to discussions and the list goes on.

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Is Now the Right Time to Add a Student Membership Category?

Associations Now

Getting students involved as members can leave a lasting impression after they graduate. But some association membership pros say it’s important to ask a few questions before launching or reconfiguring your student membership category.

3 Ways to Strategically Use Your Association's Database


Your database may give you a headache from time to time, but there’s SO much valuable information there. Are you using it to your advantage? Sure, you should be tracking the normal numbers: recruitment rates, renewal rates, event registrations, etc.

How to Be More Eco-Conscious About Conference Catering

Associations Now

3 questions to ask your caterer to potentially improve how green your meeting can be. As a famous frog once said, “It isn’t easy being green.”

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Experimentation as Strategy


By Mary Byers, CAE, CSP According to Forbes contributor Mike Maddock, “In order to make a product or service everything it can be, it needs to be repeatedly soft launched with both internal stakeholders and external customers. This means literally sending the idea—be it a product or a service—into a limited part of the marketplace […]. Blog association e-learning elearning momentum productivity strategy

Amateur Radio Group Builds Awareness, Membership with Licensing Course

Associations Now

The Fort Herkimer Amateur Radio Association is offering a licensing course that it hopes will continue to grow engagement within the association and industry. .

Over 200 Country Clubs Use This #1 Country Club Management Software

Wild Apricot Blog

Over 200 country clubs use Wild Apricot to build a beautiful website and seamlessly handle all their administrative work. Country-Club-Software

Wednesday Buzz: Houston’s Convention Center Shifts Back to Events

Associations Now

After serving as a shelter during and after Hurricane Harvey, the Houston Convention Center returns to business as usual. Also: how to set the right goals for your online community engagement strategy. During Hurricane Harvey last month, Houston’s George R.

Breaking the Mold of Waiting to Be Told

Idea Architects

In a blog post entitled "The relentless search for 'tell me what to do'" guru Seth Godin writes: If you've ever hired or managed or taught, you know the feeling. People are just begging to be told what to do.

Food Date Labels to Get Some Clarity, with Coalition’s Help

Associations Now

The Consumer Goods Forum, which represents some of the world’s largest food companies and retailers, has pledged to create standards for sell-by and expiration dates by 2020. The move could help cut back on food waste significantly.