Higher Logic

SEPTEMBER 20, 2017

Your community contains loads of member and customer data. When you analyze it, you gain access to all types of valuable insight: which users are most engaged, what topics they’re most interested in, who is contributing to discussions and the list goes on. That data becomes even more powerful when combined with data from other systems, like an AMS/CRM, email marketing, marketing automation platform or Google Analytics.

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How To Price Cost Project 197

Spark Consulting

SEPTEMBER 20, 2017

Associations are built on relationships. . Sure, we have boards of directors and bylaws and committee structures and membership structures and org charts and departmental structures and hierarchies and employee manuals and policies and procedures and AMSes and LMSes and CRM systems and CMSes and social media platforms galore, but when it comes down to it, we’re communities of people coming together to accomplish things we either couldn’t do at all, or couldn’t do as easily, alo

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Social Media Committee Tools Products 150

Wild Apricot

SEPTEMBER 20, 2017

Over 200 country clubs use Wild Apricot to build a beautiful website and seamlessly handle all their administrative work.

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Software 151

Smooth The Path

SEPTEMBER 20, 2017

We only have so many seconds in each day that we can devote to work. Which means to get ahead we need to peel off as many of those seconds as we can to focus on the next thing. Do you know what the next thing is? Are you trying to decide between many competing priorities? Here are some ways to think about focusing in on the next thing your association should do.

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Process Project Innovation Industry 87

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Associations Now

SEPTEMBER 20, 2017

Getting students involved as members can leave a lasting impression after they graduate. But some association membership pros say it’s important to ask a few questions before launching or reconfiguring your student membership category. With the school year now in full swing, I wanted to turn some attention to a subset of membership that associations probably don’t spend a lot of time thinking about—student members.

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Associations Now

SEPTEMBER 20, 2017

As protests become more common in American society, the National Association of Criminal Defense Lawyers and the Foundation for Criminal Justice are looking to offer pro bono support to protesters who face legal challenges when using their First Amendment rights. A couple of prominent legal advocates are hoping to give protesters some help in the coming years.

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St. Louis Virginia America Cost 75

Velvet Chainsaw

SEPTEMBER 20, 2017

Too often when we think about conference growth or sustainability, we assume it means attracting next gen customers. We pinpoint a specific generation, usually Millennials. Then we discuss how to plan, program and market to that specific age group. Eventually our planning discussions turn to generational differences. Those conversations can quickly digress into personal pet peeve complaints about each generation.

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Associations Now

SEPTEMBER 20, 2017

The Consumer Goods Forum, which represents some of the world’s largest food companies and retailers, has pledged to create standards for sell-by and expiration dates by 2020. The move could help cut back on food waste significantly. The food labels that help us determine whether that mayo in the fridge is still safe to use or belongs in the trash are getting an industrywide rethink.

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Report Industry Leadership Resources 75

CommPartners

SEPTEMBER 20, 2017

By Mary Byers, CAE, CSP According to Forbes contributor Mike Maddock, “In order to make a product or service everything it can be, it needs to be repeatedly soft launched with both internal stakeholders and external customers. This means literally sending the idea—be it a product or a service—into a limited part of the marketplace […].

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

SEPTEMBER 20, 2017

3 questions to ask your caterer to potentially improve how green your meeting can be. As a famous frog once said, “It isn’t easy being green.” And while that still may be true for Kermit, it is actually increasingly easy to make your conferences more environmentally sustainable. Which is good news because millennials—who are and will continue to be an increasing percentage of meeting attendees—care more than previous generations about the sustainable practices of the organizati

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Chicago Conference How To millennials 75

Associations Now

SEPTEMBER 20, 2017

The Fort Herkimer Amateur Radio Association is offering a licensing course that it hopes will continue to grow engagement within the association and industry. . To introduce more people to amateur radio, the Fort Herkimer Amateur Radio Association, headquartered in upstate New York, is teaching a 13-week, entry-level licensing course. . “I like to get new folks involved in radio,” said Chris Bouck, FHARA’s treasurer.

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Course Class New York Communications 68

Associations Now

SEPTEMBER 20, 2017

After serving as a shelter during and after Hurricane Harvey, the Houston Convention Center returns to business as usual. Also: how to set the right goals for your online community engagement strategy. During Hurricane Harvey last month, Houston’s George R. Brown Convention Center opened its doors to people seeking shelter from the intense flooding.

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