YourMembership
MAY 4, 2017
This is the second of a two-part series from Real Magnet looking at best practices for re-engaging your association members. For a refresher, read part 1 here. In March, we shared the first three basic best practices for re-engaging your association members. Now, here’s the other three. Remember, as an email marketer, your list of […].
Higher Logic
MAY 4, 2017
The dreaded welcome email. We’ve all gotten it – whether it’s from a blog we subscribe to, a company we patronize, or a new social media group we’ve joined. How many of those welcome emails can you remember now? I couldn’t tell you about the content in a single welcome email I’ve ever received. Most people can’t. Why? There are two reasons. The first is that writing an effective welcome email is incredibly difficult.
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Smooth The Path
MAY 4, 2017
Nearly 70% of association leaders worry they are not leading innovation well at their associations (this comes from a recent survey of 1,000 association executives in Australia, and the results are likely to be very similar in the US). Member needs continue to evolve but once an association has found the set of offerings that work it is hard to continue to evolve too.
Associations Now
MAY 4, 2017
Natural disasters are wreaking havoc on the country’s communities and budget. The Federal Alliance for Safe Homes wants to emphasize how building codes can reduce the effects. As hurricanes, earthquakes, floods, and tornadoes have devastated communities during recent years— including last weekend’s storms that tore through several southwestern states —the Federal Alliance for Safe Homes (FLASH) has felt the pressure to ensure local leaders are mandating up-to-date building codes.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Association Success
MAY 4, 2017
Lights, Camera, Legitimacy! Whether we are judging books by their covers, preparing ourselves for potential romantic encounters, or searching for the most appropriate outfit for an interview, we know that how we present ourselves can leave a lasting impression. How we appear to the world is a powerful way of demonstrating to others how we want to be understood.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Association Success
MAY 4, 2017
Lights, Camera, Legitimacy! Whether we are judging books by their covers, preparing ourselves for potential romantic encounters, or searching for the most appropriate outfit for an interview, we know that how we present ourselves can leave a lasting impression. How we appear to the world is a powerful way of demonstrating to others how we want to be understood.
Associations Now
MAY 4, 2017
Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences. Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign. My first cell phone was a Nokia, and I got it when I turned 16—along with my driver’s license and pierced ears. Looking back, it was a momentous year.
Velvet Chainsaw
MAY 4, 2017
Do you remember this Sesame Street song? One of these things is not like the other. Which of these things just doesn’t belong? This list of conference big ideas just doesn’t belong to the traditional, average conference planning process. These ideas are not for the faint-hearted. Nor are they for the meeting professional looking for the next trendy trend to implement.
Associations Now
MAY 4, 2017
Amazon wouldn’t have any Oscars if not for Amazon Prime, which is why residents of Manchester-by-the-Sea, Massachusetts, are getting free memberships. The gimmick offers some lessons for associations. Membership gimmicks aren’t always easy to formulate, but they can be an effective way to draw attention if done well. Case in point: Amazon’s recent move to celebrate its Oscar wins for the film Manchester by the Sea.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Membership Marketing
MAY 4, 2017
As we analyze the data from our 2017 Membership Marketing Benchmarking research, we see many interesting data points that we will share when we officially release the report. Here is one interesting point; it looks like the larger an association is in either total members or operating revenue the less likely it is to see the rate of membership growth increase.
Associations Now
MAY 4, 2017
Millennials are rising through the ranks in their careers, and in doing so, they may be coming up against a surprising leadership challenge. Also: Why you should add more visuals to your next team meeting. As more millennials step into leadership roles, they do so with different career challenges than their predecessors. According to Forbes , millennial leaders struggle with their communication skills.
Membersuite
MAY 4, 2017
Nowadays, data is the answer for almost everything.
Associations Now
MAY 4, 2017
Rundown Attendees: 5,000. Presenters: 700. Exhibitors: 285. Sessions: 200 plus. The American Alliance of Museums’ 2017 Annual Meeting & MuseumExpo kicks off in St. Louis this weekend. Attendance is expected to hit 5,000. More than 5,000 museum professionals are headed to St. Louis over the weekend to hear diverse perspectives on a wide range of topics, connect with colleagues from around the world, and engage in meaningful dialogue with peers.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Beth Kanter
MAY 4, 2017
Capacity building is about improving organizational (or network) effectiveness. Capacity building includes both money (grants), consultants/technical assistance, peer learning/communities of practice, and collaboration. According to the survey of funders about capacity building completed by GrantCraft , the top five areas of capacity building that funders most likely support include: leadership, strategic planning, financial management, governance, and fundraising.
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