Wild Apricot

MAY 2, 2019

Wondering how to keep your members around forever? Here are 9 ways you can improve their member experience of your organization and engage your members more than ever.

Member Experience 342

Member Experience Organization How To 342

Higher Logic

MAY 2, 2019

If your association is interested in maximizing the educational value its offering members, you might already know that having a publication is a great asset to your content strategy. Association members want to learn, and there are multiple different ways publications can support that. For example, an annual event publication could be your biggest print run of the year – and a huge opportunity for revenue growth and boosting member knowledge.

Tips 136

Tips Revenue Case Study Content 136

Association Leaders

MAY 2, 2019

Remember the phrase “Jack of all trades and Master of none”? Some people think of Association Management Companies (AMCs) as just that – Jack’s of all trades but masters of none. That perception is simply not true. AMCs are Masters of One, not Jacks of All. In fact, the opposite is quite true. Association’s that hire their own employees as staff (especially small to mid-sized associations) tend to ask their employees to be more “generalists” in association management than “specialists”.

Association Management 170

Association Management Resources Education Content 170

Smooth The Path

MAY 2, 2019

I was lucky my parents invested in an SAT prep course to help get me into a fantastic college. The prep course made it easier for me to dramatically raise my score because the course taught me all the little tricks needed to take the test. Later on, I used the same pre-test discipline to prepare and take the GMAT’s. But, is buying a prep course fair?

Certificate 74

Certificate Course Cost Content 74

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Spark Consulting

MAY 2, 2019

Thanks to the generosity of my friend and colleague Ed Barks , I had the opportunity to attend Influence Across America: The Rise of State and Local Power and the Impact of Digital Media , a National Digital Roundtable panel event at the Newseum earlier this week. Panelists shared some interesting and disturbing statistics, as well as good advice for breaking through the noise and getting local and national media attention for your organization’s signal.

America 170

America Social Media Washington Recruiting 170

Associations Now

MAY 2, 2019

The organization behind the popular licensing standard has launched a new search engine that aims to make it easier for creators to find works that can easily be reused and remixed online. The nonprofit organization behind the Creative Commons licensing standard has launched an ambitious, long-in-the-works project with the goal of making it easier to access CC-licensed content.

Tools 84

Tools Content Project Products 84

Effective Database

MAY 2, 2019

This month (May 2019) will bring the one year anniversary of GDPR. I was NOT a huge fan of GDPR when it was first announced. In fact, I suggested to several clients that they stop serving European members because GDPR was too onerous. (None of them took my advice!) But I’ve come to love GDPR for one reason: it has forced us to finally pay attention to how we’re managing data (and forced the AMS vendors to help with that).

Communications 45

Communications Marketing 45

Associations Now

MAY 2, 2019

In honor of World Password Day, change the behaviors that leave you vulnerable to a data breach. Also: how to de-stress during meeting planning. The first Thursday in May is World Password Day, which means it’s time to check in on your password habits. Because if recent research trends are right, they’re probably lacking. According to the Password Security Report from the software company Avira, many people are engaging in poor password practices.

Tips 79

Tips Software Report Content 79

Associations Now

MAY 2, 2019

In a world flooded with apps and digital resources, the American Academy of Family Physicians mails easy-to-read patient vaccination schedules to members each year. With vaccinations top of mind as the CDC reported this week that the number of measles cases in the U.S. topped 700 —the highest mark in 25 years—the American Academy of Family Physicians recently sent its annual mailer of laminated vaccination schedules to its members.

Survey 78

Survey Committee Maine Team 78

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

MAY 2, 2019

Rundown Attendees: 250. Poster Presentations: 20. Exhibitors: 18. The Society of Outdoor Recreation Professionals’ 2019 National Outdoor Recreation Conference begins next week in South Dakota. Attendance is expected to hit 250. Around 250 recreation planners, managers, researchers, academics, students, policymakers, consultants, and senior industry executives are headed to Rapid City, South Dakota, to share knowledge and insight and learn about tools that will help them enhance the work they do

South Dakota 53

South Dakota Conference America Tips 53

Associations Now

MAY 2, 2019

Last week’s White House Correspondents’ Dinner looked different from years past, with less emphasis on celebrity and more on press freedom. Other associations can take some lessons from the event. After last year’s White House Correspondents’ Dinner (WHCD), I and many others predicted that the 2019 edition would feel different than 2018. It turns out that prediction was correct.

Washington 45

Washington Industry 45

Associations Now

MAY 2, 2019

Geoff Freeman, president and CEO of GMA for the past year, is revising the strategy and message of the trade group, which had dealt with high-profile member departures. In recent years, the Grocery Manufacturers Association faced a series of challenges that threatened its status as the primary industry group for the packaged-food industry. Now, Geoff Freeman, president and CEO of GMA since last summer, is leading an effort to secure it.

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Class Industry Strategy Leadership 69