May, 2020

Overcoming Challenges

Moery Company

Last week we closed out the month of April and, as a business leader, I’ve never had a more challenging month. I’m sure many of you can say the same. With all of the challenges that we’ve faced, I have never been more inspired by the team that I work with. So, I asked my team, “How have you been able to do it? What have you learned from this process as the business community has collapsed and associations pulled back by canceling events and programs?”.

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How to Make Your Content Work Harder for You

Association Adviser

Make your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content marketing Mighty Citizen

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The Ultimate Guide to Creating A Membership Site

Wild Apricot

If you're thinking of creating a membership site, this ultimate guide has everything you need to know to get started

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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience.

Don't Pick Your Next LMS Until You Read This Guide!

With so many factors and people to consider, how do you make sure you pick the right LMS? It’s simple: This guide covers crucial considerations with actionable advice and professional insights, so you know you’ve picked the perfect eLearning solution.

How to Update Your Membership Retention and Renewal Programs

Moery Company

Many of you are entering the time of year when you renew your members and this time around, due to the current state of the world, the renewal process will look different than before. On average, our association clients experience 90% of their members renewing on an annual basis.

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Want to Maximize Association Membership Value? Create Indispensable Engagement

Higher Logic

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? The more connected we are to something, the more we love it. We develop memories surrounding the people, the experiences, and the things we learn. We’re most attached to the groups or organizations that we’re most involved in.

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How do you price a virtual event?

Association Success

As the world adjusts to the “new normal” brought about by COVID-19, organizations everywhere are coming to terms with shifting to virtual distribution of content rather than at in-person events.

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How to Create an Effective & Memorable Virtual Learning Experience

Membersuite

Now more than ever it's important for your event content and structure to be compelling in order to keep attendees engaged and returning to your virtual events. Deliver an effective and memorable learning experience for attendees with these tips

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9 Proven Ways to Increase Member Retention Right Now

Wild Apricot

Here are 9 proven ways to increase member retention — featuring expert advice, real life examples, research, and more. By the end, you'll have the blueprint to create a solid strategy to start increasing member retention at your organization right away

Build or Buy an LMS? How to Pick the Right Solution for Your Budget

BUDGET. When it comes to picking your next LMS that six-letter word is probably the most important part of the decision-making process. So, what are your options to get the best possible eLearning solution without breaking the bank? Build it or buy it. This guide from Lambda’s eLearning experts details absolutely everything you need to consider so you can pick the perfect eLearning solution for your organization and budget.

How Do We Pitch Existing Sponsors a Webinar Sponsorship ? Ask JP #022

Moery Company

The other day, a good friend asked me, “Hey, we’re struggling a bit when it comes to converting existing sponsors – ones that we’re having great engagement with – into webinar sponsorships. They’re hesitant about the idea.” ” Here’s the advice that I gave my friend: One.

Help Your Members Find the Signal in the Noise

Spark Consulting

This is probably not news to you, but we’re at an information crisis point. Your members and other audiences are dealing with a flood of information during a time when the role of traditional information gatekeepers has become severely devalued. People are overwhelmed with information, much of it false or untrustworthy, and are increasingly unable to discern what is reliable and what is not. Associations can help.

Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

Association Brain Food Weekly: 5.1.20

Reid All About it

The weekly list of free educational events and resources for the association community… For the last six weeks, virtual events have been the focus of my reading and writing time—which is why you’ve seen the topic popping up so frequently here and on my Twitter stream too. So, I’m sorry or you’re welcome, whichever one applies. Virtual worlds for association events. Here’s a pair of posts about a virtual event format I’ve only recently come around to.

Need Remote Learning ASAP? Don’t Pick Your Next LMS Before Reading This!

Need to go remote or move your training programs online? Download this guide to identify and overcome the biggest eLearning challenges so you can pick the perfect LMS without wasting time, money, and effort, even if you are just starting your eLearning journey.

Looking For a Virtual Events Partner? Be Sure To Ask These 10 Questions

Blue Sky eLearn

During this Coronavirus crisis, many planned conferences are being transformed into virtual events. In response to this demand, there are new companies springing up each week. So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? Here are 10 questions that you should be sure ask: 1. Are you a reseller for your event platform or is it your own technology?

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47 Free Nonprofit Webinars for June 2020

Wild Apricot

Here are all the free nonprofit webinars happening in June 2020 that the Internet has to offer

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It’s Time to Get Tough – Association Hustle Podcast Episode 232

Moery Company

Things aren’t coming back like they were. This is a test. What grade will your association get? The latest on what is happening in the association field regarding memberships, events, and sponsorships. Hello and welcome to JP Moery’s Association Hustle Podcast. President of The Moery Company, JP’s mission is to arm today’s associations with insight and strategy to thrive and a progressively complex and competitive business landscape.

What IS Content Curation?

Spark Consulting

Associations use the term “content curation” frequently, but to quote the great Inigo Montoya: “You keep using that word. I do not think it means what you think it means.” ” Many times, when we’re using the term “content curation,” what we actually mean is “aggregation.” ” That is, pulling together a list of related links.

Need Remote Learning NOW? Get Online Quickly & Easily With This Can’t-Miss Guide

Remote learning is becoming more important than ever. Whether you’re scrambling to get your eLearning launched, or need to upgrade to meet increased demand, this guide will eliminate the guesswork so you can find your perfect LMS!

Intro to Customer Communities: 3 Ways a Branded Online Destination Builds Your Business

Higher Logic

Customer communities – what do they do for your business, really? Is a community a nice-to-have or a must-have? Michael Torok and Chris Detzel lead community efforts at their SaaS companies, Delphix and Imperva, respectively.

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Association Brain Food Weekly: 5.22.20

Reid All About it

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition.

How to share bad news via Zoom

Association Success

If this was five months ago I would say delivering bad news remotely is unacceptable. But things have changed. As remote offices and virtual events become the new norm, it is inevitable that we will have to navigate sharing bad news through virtual means.

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Everything You Need to Know About Live Video Streaming for Nonprofits

Wild Apricot

It’s never been more important to build your nonprofit’s online presence. Read on to learn all about live streaming and live video best practices

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How to Avoid Fundraising’s Quiet Killer: Donor Attrition

Speaker: Jay Wilkinson, CEO & Founder, Firespring

It doesn't take an industry professional to know that nonprofits highly depend on donations. The marketing emails, events, and website design are meant to attract new donors, when what we should be doing is trying to keep the donors we have. Teach a man donor acquisition and he'll get donations for the day--teach a man donor retention and he'll get donations for a lifetime. John Jay Wilkinson, CEO and founder of Firespring, and learn how to get donations for a lifetime. In this session, Jay will help us learn how to step off of the donor acquisition treadmill and rev up donor retention. Six out of ten donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

Introducing the Association Stimulus Package

Moery Company

We are excited to announce a brand new service offering to help associations weather these challenging times and not only survive but also thrive! “It’s It’s been an unbelievable time here for our associations. I know it has been for you. It has certainly been for me running a business that serves the association clients on a daily basis,” says President of The Moery Company, JP Moery, in a recent video announcing the program.

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Member-Centric Engagement Has Never Been More Critical

Spark Consulting

Join me Wednesday, June 3 at noon for “Leading Engagement from the Outside-In” at Association Insights in Old Town Cyberspace. I’ll be discussing findings from a whitepaper I wrote with Anna Caraveli a little while ago on member-centric engagement. Key takeaways: learning a new definition of member engagement, refocusing engagement to generate real value, and placing engagement at the heart of your membership strategy.

7 Tips for Engaging Your Audience with a Virtual Event Community

Higher Logic

During the plethora of free webinars and events happening right now, how can you help your virtual event stand out from the crowd? We’ve heard a lot about how difficult it is to keep people engaged when they’re participating at their desks. It’s probably even harder when they’re working from home, due to all the distractions. To counter this, try adding an unexpected element: community engagement.

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Association Brain Food Weekly: 5.15.20

Reid All About it

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Your participation will help associations understand how others in the community are navigating communications in the current climate. Specific questions about the impact of the coronavirus have been added.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

[Guest Post] How Your Board Can Strengthen Its Relationship with Members

MembersClicks

The following blog post was written by SBI Association Management , the premier association management company (AMC) in the Pacific Northwest. Trade associations and professional societies face challenges and uncertainties they haven’t experienced in at least ten years — if ever. That’s the bad news.

Why Associations Need to Innovate to Survive

Wild Apricot

Want your association to survive beyond the pandemic? Sarah Sladek, CEO of XYZ University, shares how you can do so

How to Prepare Your Association For The Upcoming Sales Crisis

Moery Company

I’ve been in this association business for almost 30 years and I’ve heard a lot of conversations about membership sales. And let me tell, you, I’ve heard it all! “We’re just a nonprofit, we don’t really like selling that much.” ” “You know, we really don’t need membership recruitment help. We’ve got 90% of the market!” ” “Oh, we’ve got an 89% renewal rate!

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