July, 2019

4 Reasons to Launch Your Team of Passionate Messengers Today

Wild Apricot

Learn how to get your passionate team off the ground and spreading your mission

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Stop Waiting. It’s Time for Associations to Use Marketing Automation

GrowthZone

Could you use some more time or an extra set of hands in your organization? Most people would respond with an emphatic YES! to this question.

Innovation and Optimism Drive Membership Growth

Associations Now

Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future.

How to turn your members events into great member experiences

YourMembership Blog

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members.

Partnership v. Membership: What Behavior Do You Want to Encourage?

Spark Consulting

That question is not rhetorical. Corporate membership can be complicated. To being with, there are at least two main types: Companies that are your core audience (i.e., trade associations’ typical members). Companies that are NOT your core audience (i.e.,

Eat the Frog First

Moery Company

Maybe you are still at home getting ready for the day or maybe its on your drive into the office – no matter how loud that radio is blaring, that one pesky to-do just keeps popping into your mind.

More Trending

What is Net Negative Churn? 4 Strategies to Grow Your Revenue

Higher Logic

Even the greatest companies out there are bound to lose a customer once in a while. It can be hard to pinpoint a single reason that your customers stay with you or leave. However, if there's one thing we know for sure, it's this: change leads to churn, especially in the SaaS world.

How To Write An Amazing Nonprofit Newsletter + 5 Inspiring Examples

Wild Apricot

Nonprofit newsletters are vital for engaging your members. Here are tips to help you write your very own nonprofit newsletter with examples

Why small associations should re-think their member retention strategy

YourMembership Blog

Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community. The post Why small associations should re-think their member retention strategy appeared first on YourMembership.

Membership Q&A: Calendar v. Anniversary Renewals?

Spark Consulting

Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. My annual membership starts when I pay, and I get 12 months of service for my dues. A calendar renewal cycle is generally seen as association-centric. We renew everyone at the same time, on a cycle that’s driven by our business needs (often tied to the association’s fiscal year).

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Association Hustle – Episode 196: Setting Realistic Member Acquisition Goals

Moery Company

Let’s be realistic. Membership goals should not be an arbitrary number pulled out of thin air by a very well-meaning volunteer. Hey, Host JP Moery is all about aspiration and recruiting more members than ever – but, these goals must be based on solid data.

The Right Way

Eric Lanke

It's budget time at the association I work for.

Better Data Can Lead to Better Sponsorships

Associations Now

A new survey reveals that associations are not collecting enough data about their sponsorship programs. By being more comprehensive, they can keep partners happy and maintain a steady stream of nondues revenue.

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New Recurring Donations Feature: What you can do, and how to use it

Wild Apricot

With the new recurring donations feature, you can add the option for regular gifts to your forms. Find out what you can do with it, how it can help your organization, and how to start

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The Hunt for Your Perfect LMS is Over

YourMembership Blog

Learning Management System Matchmaker: Deal Breaker Edition Finding the perfect learning management system (LMS) is a tough job. What is it about a successful LMS that your association should be looking for? Here are the deal breakers and what to avoid. Finding the perfect learning management system (LMS) is a tough job. There are so. The post The Hunt for Your Perfect LMS is Over appeared first on YourMembership. Online Learning Professional Development Learning Management System New Technolog

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Keeping Association Leaders and Staff Accountable

Association Leaders

We can likely all agree that in business cash may be King but accountability is next in line for the throne. In our businesses if we don’t establish Strategies, Goals and specific, measurable Objectives we hold ourselves and each other accountable for achieving, we will not achieve our mission. Associations are no different – except that associations are led by volunteers. Everyone knows you can’t hold volunteers accountable right? WRONG!

Association Hustle – Episode 195: Restructuring Your Membership Business Model? How to Get it Right.

Moery Company

Host JP Moery has been working with a good many associations and hearing the same question, “We’re restructuring our membership model – what benefits need to be added?” This week, he offers a few recommendations. Association Hustle is now available on Stitcher.

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Participation Tracking Is Not for the Faint of Heart

Eric Lanke

We track our members. We don't use face recognition software, metadata, or complicated algorithms. We use an even more diabolical mechanism. Microsoft Excel. What am I talking about?

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Boost Your Networking Strategy at Events

Associations Now

A new report looked at how people behave and communicate when they network, and then offered up tips to attendees about how do to it more effectively and to event organizers about how to create better environments for it.

The Top 15 Political Campaign Software Options to Boost Your Campaign

Wild Apricot

Choosing a political campaign software isn't easy. Here is a comprehensive list of the best political campaign software solutions most used in 2019

Are small associations investing in the right member benefits?

YourMembership Blog

Associations with small staff have opportunities to improve member retention using these tips You may think your association is focusing the right amount on the right member benefits. But is it really? Industry data says it may not be. Here are the key takeaways Most associations strive to deliver the benefits their members want. However, The post Are small associations investing in the right member benefits? appeared first on YourMembership.

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Artificial Intelligence for Good: A Few Good Articles To Read #AI4Good

Beth Kanter

Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and spread generosity. It was almost ten years ago that we published the Networked Nonprofit during the early days of social media and networks.

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The #1 Mistake Associations Make With Their Office Space

Moery Company

Hint: Timing can be your greatest asset – or biggest liability. After representing trade associations in the Washington, DC market, for the past 13 years, I can say with 100% certainty: The biggest mistake association executives make is waiting too long to engage in the leasing process.

The Chairman's Gift Revisited

Eric Lanke

I wrote a blog post back in July 2012 called The Chairman's Gift. It's a pretty popular post, making most of my year-end Top Five lists, and capturing the eighth most number of pageviews from among the more than 600 posts that have appeared on this blog.

The Treadmill Effect: Digital Transformation and the Challenges of Keeping Up

Associations Now

A recent Gartner report reveals that the biggest perceived risks in tech these days are related to the quickening pace of change. But is the real issue your organization’s inability to find its footing?

Choosing Donor Management Software: 19 Options You Can Try Today

Wild Apricot

Managing your donors doesn't have to be difficult. Explore these 19 donor management software solutions to engage, nurture and give value to your donors

Time for a New Association Verb

Association Success

It's time we add to lead, learn, and connect. Three Verbs. After 20 years working in VP, COO, CFO and CSO roles for associations, it’s become clear to me that our industry shares many common approaches to helping our members lead, learn and connect.

Manitoba Building Trades Constructs a Safe, Sustainable Centennial

Association Adviser

Sandhu spoke with Association Adviser about the challenges and evolution of the construction industry and how technology will change what and how workers contribute to this vital industry. He explains how MBT plans to grow to meet the needs of Canadian workers for the next 100 years.

Thinking Through Your Organization’s ROI

Moery Company

The Big Red “M” has spent the last few of weeks thinking through our return on investment (ROI). Our goal has been to create a snapshot representative of the value of our services that our association partners and prospective clients will understand.

Just One Good Tip To Address Nonprofit Workload Stress

Beth Kanter

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When’s the Best Time to Send a Marketing Email? It’s Complicated

Associations Now

A recent email benchmarking guide from Campaign Monitor notes that, based on the average, the best day to send that email is Thursday—but numbers vary wildly by industry and may not make sense for your readers. When should you send an email anyway, and what metric matters more than any other?

Over 50 Beekeepers Associations Use This #1 Beekeepers Association Management Software

Wild Apricot

Beekeeping Association Management Software is an all-in-one management tool to help you eliminate and streamline administrative tasks from your workload to save you time and money

Geospatial Analysis and Predicting the Future

Association Success

Which visual representation permits your data to come to life in the most palatable, efficient, understandable way? What does it mean not to be behind the geospatial curve?

Water, and Keeping an Association Relevant, is a Way of Life

Association Adviser

Water is life. Working in the water industry has been a way of life for Michele Grenier, executive director of the Ontario Water Works Association (OWWA) since 2016.