HighRoad Solution

JANUARY 7, 2019

Imagine if you could run every decision your association makes by your members and prospective members before you take action? You would increase engagement in every phase of membership. Your messages and events would never miss the mark. You would fill up your programs faster and reduce wasted time and money across your organization. What if I told you that there was a way to close that gap between this dream and the reality of your team's resources and capacity?

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Marketing How To Team Resources 131

Spark Consulting

JANUARY 22, 2019

What is the best type of networking event to hold to get the maximum member engagement? It depends. I know, I say that a lot. I’ve participated in – or seen – all kinds of successful (and unsuccessful) networking events: formal presentations with networking time either around a meal or not, peer-to-peer sharing roundtable discussions either around a meal or not, chat-everyone-up networking events with or without booze, activities (traditional, like golf or less traditional, lik

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America Certificate Project Member Engagement 170

Wild Apricot

JANUARY 15, 2019

Wondering how to keep your members connected? Consider creating a member directory for your organization to facilitate outreach, support your communications, and more.

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Directory Organization Communications How To 415

Reid All About it

JANUARY 18, 2019

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement. The book presents a provocative alternative solution to one of the biggest problems in workplaces: declining employee engagement. They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted th

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DC Washington Member Engagement Content 293

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

YourMembership

JANUARY 8, 2019

Most of us have our mobile phones within arm’s reach – every hour of every day. Think about what that means: People are searching, reading and communicating while they have spare moments throughout the day. Now think about how you can take advantage of these micro-moments, or critical touch points in today’s consumer journey, to engage with your members.

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Member Engagement Communications Technology Marketing 278

WBT Systems

JANUARY 7, 2019

5 Trends & Opportunities for Association E-Learning in 2019. Read more about 5 Trends & Opportunities for Association E-Learning in 2019.

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Spark Consulting

JANUARY 14, 2019

When is the best time of the year to begin renewal communications to members? How many notices should we send? Should we send paper or electronic notices? What should we send WITH the notices? I hate to be the bearer of bad news, but there is no one right answer to these questions. There are some good guidelines, which we’ll go over in a minute, but really, you have to test different options and, more importantly, PAY ATTENTION to what happens.

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Guidelines Class Communications Process 284

Wild Apricot

JANUARY 31, 2019

Want to start getting involved in advocacy, but not quite sure how? Bethany Snyder of Snyder Strategies explains 6 easy steps you can start following today to solve big nonprofit problems — and raise more money too!

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Strategy 400

Reid All About it

JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. If you haven’t already received an invitation to participate from Mariner Management, you can opt in by providing your information here.

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Video Washington Social Media DC 285

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

YourMembership

JANUARY 21, 2019

As an association leader, it’s safe to assume your number one goal (or close to it) is member acquisition and retention. Well, what if I told you we have information and innovation that can help you achieve that goal? Last year, we sought out to determine how important continuing education and career advancement are to driving. The post Connecting Learning Courses with Job Opportunities appeared first on YourMembership.

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Course Innovation Education Software 191

Higher Logic

JANUARY 16, 2019

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Now, I know strategizing is no easy feat, but approaching this task doesn’t have to be daunting when you’ve got guidance from the pros. Seth Godin, a best-selling American author and entrepreneur, recently shared a multitude of thought-provoking perspectives while promoting his newest book This is Marketing on the

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Marketing Strategy Products Tools 257

WBT Systems

JANUARY 28, 2019

Online Learning’s New Role in the Association Membership Model. Read more about Online Learning’s New Role in the Association Membership Model.

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Blue Sky eLearn

JANUARY 14, 2019

Your membership base is the heart of your organization, no matter what type of organization you work for. Without your members’ engagement, your organization wouldn’t be able to do what it needs to do. And unfortunately, members sometimes have to leave your organization. This occurs for a variety of reasons, most of them a natural part of the membership cycle, but it does mean that your organization has to constantly find new members.

Strategy 157

Strategy Social Media Discount Newsletter 157

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Wild Apricot

JANUARY 10, 2019

Want to help your organization see just how valuable your volunteers are? Elisa Kosarin, CVA, explains how to prepare a volunteer report that will prove their value.

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Report How To Organization 393

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants.

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DC Washington Learning Management System LMS 275

YourMembership

JANUARY 10, 2019

Make 2019 your most efficient and effective year yet with these tips. Work smarter on the go Cloud-based technology allows you to work from anywhere and at any time. But most legacy association management software (AMS) restricts your association staff to one version of a browser and makes it nearly impossible to access your member database through a mobile device or tablet.

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Software Tips Technology Association Management 191

Higher Logic

JANUARY 24, 2019

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth. Member engagement drives retention, and communication is the key to boosting engagement.

Communications 209

Communications Software Member Engagement Event Planning 209

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

Survey

WBT Systems

JANUARY 21, 2019

Don’t Believe Myths about Generational Learning Differences. Read more about Don’t Believe Myths about Generational Learning Differences.

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Jamie Notter

JANUARY 14, 2019

One of my mantras is that workplace culture isn’t as complicated, difficult, vague, etc. as we make it out to be. I’m not saying it’s super simple and easy, but it’s definitely something we all can handle. And since we push it away as “too complex,” we lack a tangible vocabulary for it, which only serves to reinforce our (inaccurate) conclusion that culture is hard.

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Leadership 177

Wild Apricot

JANUARY 25, 2019

Here are all the free nonprofit webinars I could find happening in February.

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Reid All About it

JANUARY 25, 2019

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Quick, change everything about your educational programs because these young folks are soooo different. No, don’t. Don’t fall for sensational generational learning myths. WBT Systems explains what you really need to think about when developing and marketing education for all generations.

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Chicago DC Content Washington 170

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

YourMembership

JANUARY 17, 2019

Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. Here are a couple of social technology capabilities to consider: Built-in online community Many association technology providers are seeking innovative ways to elevate social networking among association.

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Member Experience Social Media Innovation Technology 170

Higher Logic

JANUARY 7, 2019

The good news: there’s no wrong way to eat a Reese’s Cup. The bad news: there are at least a few wrong ways for an association to approach online community building. And by wrong, I mean misguided – you may not recognize that you’re making these mistakes, so how would you know to resolve them? In the spirit of reflection, strategy, and righting our wrongs in the new year, I invite you to take a step back and ask yourself: Am I making any of these online community building mistakes?

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Case Study Tools Marketing Resources 204

WBT Systems

JANUARY 14, 2019

Become Educational Content Partners with Member Companies Before Someone Else Does. Read more about Become Educational Content Partners with Member Companies Before Someone Else Does.

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Education Content 181

Blue Sky eLearn

JANUARY 21, 2019

Raise your hand if “providing education and learning opportunities” is part of your association’s mission statement and/or core values. With such a focus on education, isn’t it surprising when an association’s membership and events teams often have whole teams of staff, while an education department might have only a couple employees…or even only ONE?

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Education How To Learning Management System LMS 151

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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