January, 2019

How to Create Marketing Personas for Your Association (and Use Them to Make Better Decisions)

HighRoad Solution

Imagine if you could run every decision your association makes by your members and prospective members before you take action? You would increase engagement in every phase of membership. Your messages and events would never miss the mark.

Focusing on the Association Chapter

Moery Company

IStock/Credit_Nastco. One of the significant trends developing in 2019 is the increased interest by national organizations in strengthening their chapter operations.

Membership Q&A: Networking Events

Spark Consulting

What is the best type of networking event to hold to get the maximum member engagement? It depends. I know, I say that a lot.

Association Brain Food Weekly: 1.18.19

Reid All About it

The weekly list of free educational events and resources for the association community… Maddie Grant and Jamie Notter have a new book coming out, The Non-Obvious Guide to Employee Engagement.

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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead.

The 3 Things Every CEO Should Know About Culture

Jamie Notter

One of my mantras is that workplace culture isn’t as complicated, difficult, vague, etc. as we make it out to be. I’m not saying it’s super simple and easy, but it’s definitely something we all can handle.

More Trending

The Moery Company is Growing – Join Our Team!

Moery Company

Job Information : Sales Associate . Location : Alexandria, VA. Job Status/Type: Full Time, Employee. Job Category : Sales/Business Development. Career Level: Entry-Level. Industries : Consulting firm for Trade Associations.

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Membership Q&A: What’s the Most Effective Renewal Cycle?

Spark Consulting

When is the best time of the year to begin renewal communications to members? How many notices should we send? Should we send paper or electronic notices? What should we send WITH the notices? I hate to be the bearer of bad news, but there is no one right answer to these questions. There are some good guidelines, which we’ll go over in a minute, but really, you have to test different options and, more importantly, PAY ATTENTION to what happens.

Association Brain Food Weekly: 1.11.19

Reid All About it

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey.

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11 Elements of a Winning Member Engagement Strategy

Higher Logic

If you're involved in community management, you've likely heard of the 90-9-1 principle.

Avoiding the Rubber Stamp

Eric Lanke

33 Free Nonprofit Webinars for February 2019

Wild Apricot

Here are all the free nonprofit webinars I could find happening in February

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JP Moery’s Association Playbook – Episode 172: How to Successfully Land an Association Job

Moery Company

Host JP Moery frequently receives calls and questions from folks who are looking to break into the association marketplace for their career. During this episode, he outlines several strategies that might be helpful and if you like what you hear, share with a colleague who might be on the job hunt!

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The REAL Meaning of Employee Engagement

Jamie Notter

When we set out last year to write The Non-Obvious Guide to Employee Engagement (which launches today!), our first task was to see what others were writing about the topic.

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Association Brain Food Weekly: 1.4.19

Reid All About it

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study.

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3 Ways to Strengthen Communication Using Smart Member Data

Higher Logic

If your organization manages a membership program, you know that it can be a real challenge keeping your members fully engaged while developing ways to grow your program. After all, no matter how many new members you attract, it’s your retention rate that drives real growth.

Strategy Development and Deployment

Eric Lanke

Couple of conversations this week with members of my association's Board on the differences between strategy development and strategy deployment. I probably need to provide some background first. My Board recently decided to change our cycle of strategic planning.

Why Your Organization Needs a Member Directory

Wild Apricot

Wondering how to keep your members connected? Consider creating a member directory for your organization to facilitate outreach, support your communications, and more

Why Associations Should Focus on Key Accounts in 2019 – Moery Webinar

Moery Company

The Big Red “M” is tackling a new sales tactic this year in both the membership and sponsorship areas – with a special focus on key accounts. These larger companies are complex, so landing the “Big Kahuna” requires a more strategic and long-term approach.

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Connecting Learning Courses with Job Opportunities

YourMembership Blog

As an association leader, it’s safe to assume your number one goal (or close to it) is member acquisition and retention. Well, what if I told you we have information and innovation that can help you achieve that goal? Last year, we sought out to determine how important continuing education and career advancement are to driving. The post Connecting Learning Courses with Job Opportunities appeared first on YourMembership.

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Association Brain Food Weekly: 1.25.19

Reid All About it

The weekly list of free educational events and resources for the association community… Oh my god, Millennials, Gen Z, they’re here! Quick, change everything about your educational programs because these young folks are soooo different. No, don’t.

New Year, New Association Goals: 3 Online Community Building Mistakes to Avoid

Higher Logic

The good news: there’s no wrong way to eat a Reese’s Cup. The bad news: there are at least a few wrong ways for an association to approach online community building. And by wrong, I mean misguided – you may not recognize that you’re making these mistakes, so how would you know to resolve them?

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Give Me Free Afternoons

Eric Lanke

This post in Associations NOW recently caught my eye, arguing, as it does, for association conferences that span a fewer number of days in recognition of the increasing desire for "work-life balance" among association members. I've got a different take.

How to Write a Volunteer Program Report That Proves Your Volunteers’ Impact

Wild Apricot

Want to help your organization see just how valuable your volunteers are? Elisa Kosarin, CVA, explains how to prepare a volunteer report that will prove their value

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Implementing a Key Accounts Program for Association Membership

Moery Company

One of the things my team and I are pretty fired up about for 2019 is selling the key account. Here are a few insights around key account management for association membership. You probably have about a dozen organizations that are larger, more complex, and poised to garner higher dues levels.

How your association can work smarter in 2019 

YourMembership Blog

Make 2019 your most efficient and effective year yet with these tips. Work smarter on the go Cloud-based technology allows you to work from anywhere and at any time. But most legacy association management software (AMS) restricts your association staff to one version of a browser and makes it nearly impossible to access your member database through a mobile device or tablet. The post How your association can work smarter in 2019 appeared first on YourMembership.

How Associations Can Become Thought Leaders

Associations Now

For associations to be seen as a trusted resource, they must get their knowledge, along with their members’ knowledge, out to the broader community that they represent. Here’s a look at some examples for getting it done. An association can easily be considered a knowledge community.

Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

How can we better engage our customers? How can marketing and sales teams work more efficiently ? How can we produce more qualified leads? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading.

Don't Put Association Benefits Before Member Outcomes

Eric Lanke

Amanda Kaiser on her Smooth the Path blog had a good reminder last month for all us association professionals about the importance of speaking to members in a language they understand.

6 Simple Ways to Ease Into Advocacy as a Nonprofit

Wild Apricot

Want to start getting involved in advocacy, but not quite sure how? Bethany Snyder of Snyder Strategies explains 6 easy steps you can start following today to solve big nonprofit problems — and raise more money too

Why Launching an Association Podcast is a Must in 2019

Moery Company

More than 110,000 million Americans listen to podcasts and among these are your members, so what are you waiting for? Podcasting is the #1 way to connect with them – drive thought leadership, enhance engagement, and reinforce the association’s value proposition.

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Social engagement for a great member experience

YourMembership Blog

Think for a minute about all of the ways your members interact with others – social media channels, messaging apps, and your online community, just to name a few. Here are a couple of social technology capabilities to consider: Built-in online community Many association technology providers are seeking innovative ways to elevate social networking among association. The post Social engagement for a great member experience appeared first on YourMembership.

2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

After what feels like a decade of aggressive innovation, things are starting to slow down a bit—which might make tech a little easier for associations to manage in 2019. I have a lot to live up to with this year-beginning column.

AARC Brings Back 800 Lapsed Members with Automated Win-Back Campaign [Case Study]

Higher Logic

The American Association for Respiratory Care’s (AARC) membership was stalled. A flat line in the association’s core group of active members was even starting a bit of a downturn. This steady decrease in membership renewals gave rise to a growing number of lapsed members.