Sat.Feb 01, 2020 - Fri.Feb 07, 2020

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The Growing Member Need for Self-Care & Wellbeing Education

WBT Systems

The Growing Member Need for Self-Care & Wellbeing Education. Read more about The Growing Member Need for Self-Care & Wellbeing Education.

Education 269
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Social Ad Spending Is Growing, but What’s the ROI?

Associations Now

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. The trend line is clear: Social media remains the centerpiece for many organizations’ ad-spending strategies, and its role is growing.

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Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. Here are four things to focus on when trying to increase membership. The post Driving Conversions through Content Marketing appeared first on Association Adviser.

Content 114
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Four tips to start personalization for small staff associations

YourMembership

You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience. That’s why the Association of National Advertisers voted “personalization” the marketing word of the year for 2019. These days, your association can’t afford.

Tips 300
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Partnership v. Membership: Communicating Change

Spark Consulting

Now that you’ve mapped out the changes you want to make to your membership program, and your board of directors is on board with those changes, how do you go about communicating them to the members who will be affected? In contrast to communicating with your board about changes, dues increases can be the hardest sell to members. “What do you mean my dues are going up?

More Trending

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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

A cheer for 2020: ?? What do your members want? [Personalized content customized to their interests!]. ?? Where do they want it? [Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? When do they want it? [.Yesterday.]. But don’t fret - today works, too! The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to

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Association Brain Food Weekly: 2.7.20

Reid All About it

The weekly list of free educational events and resources for the association community… What do you do at the end of a long, stressful day at the office? Work out? Binge watch TV? Open a bottle of wine? Everyone has different ways of coping, but some of these self-care habits are healthier than others. ‘Self-care’ is a popular topic these days because so many people are stressed and burnt out.

Chicago 243
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The Role of Negotiation in Culture

Jamie Notter

I spoke last week at the American Cleaning Institute’s national conference, and the attendees were generally from large companies, many with a global footprint. I was presenting on the findings from our When Millennials Take Over book, and one participants asked me about the role of cross-cultural differences. Digital, clear, fluid, or fast are going to be interpreted differently in different cultures around the world, so how do you manage those differences?

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How to Write The Best Thank-You Letter for Donations + Three Templates and Samples

Wild Apricot

The impact of a great thank-you letter can't be overstated. Here's how you can prepare the best thank you letters for donations to keep your donors coming back for more!

Sample 432
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Historical Association Initiative Examines White House Legacy of Slavery

Associations Now

A new White House Historical Association research initiative, unveiled during Black History Month, is setting out to detail the legacy of slavery at and near the presidential residence. As part of its Black History Month commemoration, the association that tracks and manages the history of the White House is taking a long, hard look at a painful piece of the building’s—and the nation’s—legacy.

Project 132
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Conferences are Super Awkward for Young Professionals

Smooth The Path

Where are young professionals during the breaks at your conference? Are they enjoying quiet time back in their rooms? Are they in the halls furiously swiping on their phones? Are they basking in the sun alone on a bench outside the property? If the vast majority of young professionals are engaging in these activities while the rest of your attendees are connecting with their peers, you may have a problem.

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5 Unexpected Problems You’ll Face When Adopting a New Marketing Platform

HighRoad Solution

When associations start planning to adopt a new marketing platform, they focus on the technical issues involved. Will the new platform work? Will it integrate with the other systems ? Will we be able to run reports? But these technical issues are usually the easiest part of the upgrade process. There are lots of other issues you’ll face when trying to adopt a new platform.

Marketing 103
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The Top 16 Church Management Software Solutions In 2020

Wild Apricot

In the market for church management software? Find out which one best fits your church, what features to look for, and which ones have the best price.

Software 226
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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The Top 5 Trends Event Planners Need to Pay Attention To

Associations Now

Planners need to be aware of and prepared for these issues affecting events the most today. I’m a devotee of trends reports. They are prime clickbait for me. I collect whatever articles I can find and with 2020 being such a milestone year, there was a plethora to choose from. From megatrends to MIT to Mary Meeker, here are the themes that I think will impact events the most in the next few years.

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The Role of Negotiation in Culture

Jamie Notter

I spoke last week at the American Cleaning Institute’s national conference, and the attendees were generally from large companies, many with a global footprint. I was presenting on the findings from our When Millennials Take Over book, and one participants asked me about the role of cross-cultural differences. Digital, clear, fluid, or fast are going to be interpreted differently in different cultures around the world, so how do you manage those differences?

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Melynn Sight LIVE Q & A: 2020 Association Survey Results

GrowthZone

Grab some coffee and log-in on Wednesday, Feb. 26 th , for a fast-paced, LIVE Q&A webinar with Melynn Sight and the GrowthZone team. We’ll dive into the 2020 Association Industry Survey Results and take a look at what your industry colleagues said about: Their most effective member-engagement tactics. Association staff turnover rates. Top association programs for successful member retention.

Survey 97
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Who Are You? Branding Your Non-Profit Site on the Web

Wild Apricot

Branding is not a "dirty" marketing word. It applies to non-profit organizations of all kinds as well - charities, associations, support groups, clubs or any other kind. In order to engage people on your Web site, it’s a good idea to know what your.

Marketing 195
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Don’t Let Poor Personalization Harm Your Email Marketing Strategy

Associations Now

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. You may feel like the world has moved on to newer ways of distributing content online—but the truth is that email is holding its own, especially in the workplace. Targeting Your Other Inbox One other noteworthy trend that shows the shifting nature of targeting involves the physical mail, which is increasingly borrow

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Attendees See the Discord in Your Conference

Smooth The Path

The program at a recent conference was nearly perfect. The keynotes were terrific. The speakers were selected with care. The order of the sessions was a logistical masterpiece. The hosts seemly put all of their effort into the show and education. After a long conference day, one night, I fell in with a crowd walking to the reception, and I learned they were some of the conference staff.

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3 Attention Hacks for Sponsors and Exhibitors: No more silly BINGO cards

Association Adviser

Here are three tips for engaging exhibitors and sponsors at your next trade show that will increase attendee engagement and boost their return rate. The post 3 Attention Hacks for Sponsors and Exhibitors: No more silly BINGO cards appeared first on Association Adviser.

Tips 79
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Don’t Miss Out on PersoniFest 2020 — Check Out Our Top Program Picks!

Wild Apricot

PersoniFest 2020 is in Colorado Springs between April 5-8. Here's why you and your team don't want to miss Wild Apricot's third annual user conference.

Colorado 237
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Give Your Conference Attendees Something to Brag About

Associations Now

Phoenix-based Cloth & Flame is transforming events into experiences. Here’s how you can learn from their success. As the scope and feel of association and corporate meetings continues to evolve, planners are recognizing that attendees no longer want to travel to a unique destination only to spend hours sitting in a dark, nondescript conference room listening to speakers read presentation slides.

Phoenix 126
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5 New Ways to Offer More Value to Exhibitors

Membersuite

Successful partnerships with exhibitors depend on helping them obtain the ROI they seek such as more leads, new/deepened relationships with prospects, clients & partners, & more. Here are 5 new ways to offer more value to help them reach their goals.

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Greensboro HOA Manager AMG Sponsors Big Hair Ball to Benefit Family Service of the Piedmont

AMG

FOR IMMEDIATE RELEASE: February 3, 2020 CONTACT: Paul Mengert, PCAM AMG Pmengert@amgworld.com www.amgworld.com Greensboro HOA Manager AMG Sponsors Big Hair Ball to Benefit Family Service of the Piedmont Call-out: Triad Area Professional Community Management Company Honors Two Community Icons at Local Benefit Evening Pull Quote: “We are proud this year to honor good friends to our community who have recently passed away: PTAA Chairman Steve Showfety and Senator Kay Hagan.

Raleigh 72
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3 Tips for Chapters experiencing #EmailFail

Mariner Management

In three different chapter leader programs this year, communication came up as a big challenge. For most, its about email and the fact that (a) nobody reads it and (b) everyone gets too much. What’s a chapter to do to overcome those challenges and get their message to their key stakeholders? First, don’t ditch email. Adobe’s recent survey found email is holding its own, especially in the workplace.

Tips 62
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!