Sat.Feb 01, 2020 - Fri.Feb 07, 2020

The Growing Member Need for Self-Care & Wellbeing Education

WBT Systems

The Growing Member Need for Self-Care & Wellbeing Education. Read more about The Growing Member Need for Self-Care & Wellbeing Education

When NOT to Send Your Members an Email


You probably read a lot about email best practices , particularly in terms of the timing of your emails. What days of the week are the best to send an email? What times of day are best?

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Social Ad Spending Is Growing, but What’s the ROI?

Associations Now

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads.

Driving Conversions through Content Marketing

Association Adviser

Attracting new members through content marketing is tricky, but it doesn’t have to be. Here are four things to focus on when trying to increase membership. The post Driving Conversions through Content Marketing appeared first on Association Adviser.

AMC-Managed Organizations are More Stable than Standalone Organizations

Why do organizations managed by Association Management Companies outperform standalone organizations? This paper seeks to answer that question through the results of a study examining the rates of change in the length of chief staff executive tenure and changes in office locations of membership-based organizations between 2009 and 2015.

Four tips to start personalization for small staff associations

YourMembership Blog

You’ve likely heard or read the term “personalization” a lot the past few years in webinars, articles, and conference presentations. It’s a hot topic in the world of marketing and customer experience.

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More Trending

Keep Your Association on Track: 4 Ways to Stay Organized

Blue Sky eLearn

With the new year comes a fresh list of aspirations and a renewed vigor for setting (and following through) with your loftiest goals.

10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

A cheer for 2020: ?? What do your members want? Personalized content customized to their interests!]. ?? Where do they want it? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? When do they want it? [.Yesterday.]. Yesterday.].

Association Brain Food Weekly: 2.7.20

Reid All About it

The weekly list of free educational events and resources for the association community… What do you do at the end of a long, stressful day at the office? Work out? Binge watch TV? Open a bottle of wine?

Best practices for auto-renewal to increase renewal rates

YourMembership Blog

In a perfect world, your members would put their membership renewal date on their calendars. They would proactively renew several weeks before their actual renewal date so they would not miss a single day of membership. But that’s just not reality. The truth is that members need a reminder that it’s time to renew their. The post Best practices for auto-renewal to increase renewal rates appeared first on YourMembership.

How to Write The Best Thank-You Letter for Donations + Three Templates and Samples

Wild Apricot

The impact of a great thank-you letter can't be overstated. Here's how you can prepare the best thank you letters for donations to keep your donors coming back for more

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The Role of Negotiation in Culture

Jamie Notter

I spoke last week at the American Cleaning Institute’s national conference, and the attendees were generally from large companies, many with a global footprint.

Give Your Conference Attendees Something to Brag About

Associations Now

Phoenix-based Cloth & Flame is transforming events into experiences. Here’s how you can learn from their success.

Decisions Association Executives Will Have to Make in the Near Future – Association Hustle Podcast Episode 218

Moery Company

Are you an association executive of a small- to mid-sized organization? If so, give this episode a listen. There are several factors that will cause a change in your organization in the next couple of years. Make those adjustments now and reap the benefits.

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Don’t Miss Out on PersoniFest 2020 — Check Out Our Top Program Picks!

Wild Apricot

PersoniFest 2020 is in Colorado Springs between April 5-8. Here's why you and your team don't want to miss Wild Apricot's third annual user conference

Dave Coriale Earns Certified Association Executive Credential


ASAE announced that DelCor president, Dave Coriale, has earned the Certified Association Executive (CAE®) designation. The CAE is the highest professional credential in the association industry.

Historical Association Initiative Examines White House Legacy of Slavery

Associations Now

A new White House Historical Association research initiative, unveiled during Black History Month, is setting out to detail the legacy of slavery at and near the presidential residence.

3 Attention Hacks for Sponsors and Exhibitors: No more silly BINGO cards

Association Adviser

Here are three tips for engaging exhibitors and sponsors at your next trade show that will increase attendee engagement and boost their return rate. The post 3 Attention Hacks for Sponsors and Exhibitors: No more silly BINGO cards appeared first on Association Adviser.

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The Top 16 Church Management Software Solutions In 2020

Wild Apricot

In the market for church management software? Find out which one best fits your church, what features to look for, and which ones have the best price

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IT Maturity and Maslow’s Hierarchy of Needs


At a recent conference, I ran into Beth Lilienstein , a colleague I haven’t seen in a long time. She attended a presentation I did with a client where we presented the case study of the client’s IT maturity evolution and the benefits of DelCor’s IT Maturity Model (ITMM) for her organization.

Daily Buzz: Doing Inclusive Marketing Right

Associations Now

What it takes to connect with diverse audiences through inclusive marketing. Also: How your association can help industry professionals deal with mental health issues. It’s clear that today’s consumers want brands to value diversity.

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5 Unexpected Problems You’ll Face When Adopting a New Marketing Platform

HighRoad Solution

When associations start planning to adopt a new marketing platform, they focus on the technical issues involved. Will the new platform work? Will it integrate with the other systems ? Will we be able to run reports? But these technical issues are usually the easiest part of the upgrade process.

27 Amazing Nonprofit Podcasts To Check Out In 2020

Wild Apricot

You'll find inspiring and educational podcasts on every topic from social media and nonprofit technology to cause marketing and fundraising ideas. Check out these 27 great podcasts for nonprofits to get started

Helping Your Members Justify Conference Attendance: 2 Must-Have Materials


If your association or chamber hosts an annual meeting or conference, you likely put a LOT of work into marketing that event — getting it on your members’ radar and convincing them it’s worth attending.

Don’t Let Poor Personalization Harm Your Email Marketing Strategy

Associations Now

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy.

To offer most value, this association opened its online community to all

Association Success

When Ginny Butsch and her fellow staffers at the Educational Theater Association started to build their online community about six years ago, one idea came up that seemed kind of radical at the time: What if their forum wasn’t available only to members, but available to anyone who wanted to jump into the conversation? . Back then, EdTA had digital walls to separate what was available for members and what was available to the general online public. What they were considering now wasn’t even about taking one of those walls down; it was about never putting one up in the first place. . “We weren’t sure (about the risk). W ould it mean people would stop paying for membership?” Butsch said. “But it hasn’t been like that at all.”. As of February, the association’s online community will have launched five years ago, and the power EdTA found by not putting it behind a paywall or membership login has created something even more powerful had they ever used those rules in the first place. . “Our mission is to make sure every student has access to theater education, and we didn’t want not being able to pay to be a barrier to learning more and connecting with other theater teachers,” said Butsch, who serves as EdTA’s community engagement manager. “That’s been a really good thing for us. A lot of good come from that.”. Early on, for example, a teacher posted a comment into the online community about needing a response from a publication company to retain the rights to put on a school production. This teacher was having a tough time locking down the details, and it turned out another teacher had been having the same issue, so they discussed options. But the publishing house actually saw the posts and was able to circle back and solve the issue. . Still, that kind of good doesn’t happen without a bit of elbow grease behind the scenes. When the online community launched, which they did with the help of HigherLogic, Butsch said, managing it still took up just about all of her time. Today, though, it averages about 17 posts a day and is more self-sustaining — but even that isn’t by accident. . One of the keys to the online community’s success has been a solid code of conduct, which was written with community members. . “We wanted them to view (the community) as a professional tool and something to use often, also wanted it to be able to be used while they were at work,” Butsch said, an important consideration given how often schools have various online settings and firewalls to prevent students from straying too far from their studies. . All that work, however, has produced another benefit to the online community: Ideas. The associations’ staff often turns to the message board for content ideas, suggestions for professional development and training. . “It’s also an easy way to find members who are experts or leaders we wouldn’t have otherwise known because they’re not at events or we don’t see them in person,” Butsch said. . Since the online community’s launch, not a single day has gone by that it hasn’t gotten a post, proof, Butsch said, the association is on the right track. . “This proves they’re always on: weekends, mornings, holidays. They’re always thinking about work and trying to get something new accomplished,” Butsch said. “It gave us more insight into their lives.”. The post To offer most value, this association opened its online community to all appeared first on Engage People

Who Are You? Branding Your Non-Profit Site on the Web

Wild Apricot

Branding is not a "dirty" marketing word. It applies to non-profit organizations of all kinds as well - charities, associations, support groups, clubs or any other kind. In order to engage people on your Web site, it’s a good idea to know what your. Marketing Best practices Associations

Melynn Sight LIVE Q & A: 2020 Association Survey Results


Grab some coffee and log-in on Wednesday, Feb. 26 th , for a fast-paced, LIVE Q&A webinar with Melynn Sight and the GrowthZone team.

Will Event Cancellation Insurance Cover the Coronavirus?

Associations Now

Associations worried they might have to cancel a meeting due to the Wuhan coronavirus typically won’t have coverage unless they purchased a communicable disease rider, says an expert.

Economic Downturn: How to Prepare Yourself and Your Members


A marketing newsletter I subscribe to recently asked, “ Is your brand prepared for a recession? ” and went on to explain why organizations ought to be thinking about how economic downturn could affect all sides of their business.

How to engage your members in today’s hyper personalized world


To engage today’s members, personalization is no longer a nice-to-have. Here are some ideas to get you started. Consumer (and member) demands for personalization are at all-time highs. Here are four ideas to help you engage your members with the personalized experience they’ve come to expect.

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Anticipate the Unexpected—For Entrepreneurs Business as Usual Is not an Option


Introducing Association 4.0™: ™: An Entrepreneurial Approach to Risk, Courage and Transformation. Of all the experiences involved in writing a book, and there are many—both frustrating and fascinating, what you learn is the most rewarding. Association 4.0™:

4 Tech Rollout Lessons From the Iowa Caucuses Disaster

Associations Now

Whether it was a busted app or a lack of training, the Iowa caucuses ran into severe problems Monday night when the Democratic party used a mobile app for the first time to report results. The saga offers lots of lessons on training, planning, and vendor management.

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A Peek Inside Your MemberClicks Toolbox


This article was originally published on 5/7/2019 and was updated on 2/4/2020 for added value. Recruiting members, planning events, managing benefits: You have a LOT on your plate. If you could add a new, easy-to-use tool to help alleviate the headaches and give you extra time.would you?