Sat.Jan 25, 2020 - Fri.Jan 31, 2020

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Want to Put Members in the Spotlight? Take Better Photos.

Associations Now

A professional photographer shares tips on how to put members front and center in the photos you take at your events. Done well, these images can capture the “human side of an association.”. If a picture is worth a thousand words, then what do your photos say about your members? If you’re using stock photos or staged images in your publications and digital channels, you might be signaling to audiences that your members don’t really matter.

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The Ultimate Guide to Nonprofit Branding

Wild Apricot

In this guide to nonprofit branding, learn why your organization needs its own brand, how to create one and how to use it to drive your mission.

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8 Ways to Create a Sense of Belonging & Community at Your Association

Membersuite

Members that feel a strong sense of belonging and community at your association are more likely to renew, while those that don’t - are not. Here are 8 ways your association can create and foster a sense of community and belongingness with members.

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The Cost of Innovation: Champagne Tastes But a Beer Pocketbook?

Association Adviser

Innovation's necessary to advance your association, but it can be expensive. Here are options for achieving champagne-level success with a beer pocketbook. The post The Cost of Innovation: Champagne Tastes But a Beer Pocketbook? appeared first on Association Adviser.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Introducing the 2020 Community Movers + Shakers

Higher Logic

Online communities are powerful. Not only are they complex solutions for complex organizational problems, but communities can create real lasting friendships, powerful professional connections, and loyal brand advocates. Today, we’re recognizing 20 influential people for their work in the online community industry. Our 2020 Community Movers + Shakers are champions of communities, who see the value in the community movement, and we wanted to highlight, honor, and share the work of their creative

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Association Brain Food Weekly: 1.31.20

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s (MGI) 2020 Membership Marketing Benchmarking Survey is open. If you received an email from MGI with a personal link, please use that. If not, go to mmbsurvey.com to participate in one of my favorite benchmarking studies. Whenever I come across a volunteer-run chapter, I’m amazed it even exists.

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The Exciting Impact of Digital Transformation on Professional Development

WBT Systems

The Exciting Impact of Digital Transformation on Professional Development. Read more about The Exciting Impact of Digital Transformation on Professional Development.

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Servant Leadership

Virtual

At Virtual, Inc. we have been practicing servant leadership long before we even knew what to call it. Whether we are inspiring others, building our teams, or creating future leaders, servant leadership is a valuable asset to us at Virtual. Tune into “5 Minutes with Andy” and learn how servant leadership is helping us make our mark on the world. Listen here to why Andy chose to incorporate servant leadership into our everyday culture!

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36 Free Nonprofit Webinars for February 2020

Wild Apricot

Here are all the free nonprofit webinars happening in February 2020 that the internet has to offer.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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How to Choose an Association Credit Card Processor

GrowthZone

When it comes to selecting an association credit card processing company , no provider is perfect… but like any service, the company should be efficient, accurate, and affordable. When shopping for a company to process credit cards for your association , be sure your organization is getting the whole picture when it comes to the “small print.” UNDERSTAND THE ROLE EACH COMPONENT PLAYS: Payment gateway: The payment gateway is provided by a 3rd party that authenticates and authorizes cr

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Put These 3 Trends on Your Marketing Radar for 2020

Associations Now

With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack. By Eric Goodstadt. So long aughts and ’10s, hello ’20s. It’s almost February, and no doubt you’ve already begun executing on your business plans for the year. I thought it would be helpful to share the ways your peers plan to showcase their brands in 2020.

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Servant Leadership

Virtual

At Virtual, Inc. we have been practicing servant leadership long before we even knew what to call it. Whether we are inspiring others, building our teams, or creating future leaders, servant leadership is a valuable asset to us at Virtual. Tune into “5 Minutes with Andy” and learn how servant leadership is helping us make our mark on the world. Listen here to why Andy chose to incorporate servant leadership into our everyday culture!

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25 Amazing Donate Pages To Fire Up Your Fundraising

Wild Apricot

Get inspired to create the most effective donate page for your nonprofit's website with these 25 examples that do it right.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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7 Association Programming Strategies Proven to Drive Member Engagement

GrowthZone

Our GrowthZone AMS blog series, 6 Proven Ways Associations Improved Member Engagement , explores different tactics that can increase member engagement. In this installment, we dive into programming strategies used by associations with strong member engagement rates. In the 2020 GrowthZone Association Survey Results , over half of respondents reported that their year-over-year engagement rates increased.

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Study: Leaders Need to Build Skills, Adopt New Mindsets in Digital Economy

Associations Now

A new report from the MIT Sloan Management Review says that leaders tend to hold on to outdated leadership tactics and mindsets for too long, putting their organizations’ future success at risk. Leaders often say one of their biggest challenges is keeping an organization on course as everything around it (particularly technology) is constantly changing.

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Are Members Getting Enough Stardust?

Smooth The Path

Think about your favorite neighborhood restaurant. What do you like about going there? They make good food, right? What else do you like? Perhaps the staff is welcoming and friendly. Or perhaps over the years, you have gotten to know the owners. Maybe because you are a regular customer, the waitstaff knows you by name. A restaurant’s job is to make good food.

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January Update: Which of these training sessions will you be joining?

Wild Apricot

In this month's newsletter, see some of the training sessions you can join at PersoniFest, learn about the new Help Center options, and meet one of our onboarding coaches.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Digital Transformation Does Not End

Delcor

One frustrating thing with digital technology is that it’s always changing and evolving. The answers to your business challenges today are probably not going to be the answers ten years from now. Unfortunately, that means there is no final destination when it comes to digital transformation. That may feel uncomfortable, but the good news is that there are ways to measure progress and make sure you are on the right path.

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Lessons From a Certification Overhaul

Associations Now

SHRM’s shift to a new certification model points to associations’ need to better understand their members—and the people their members serve. Five years ago, the Society for Human Resource Management took a gamble: It decided to shift its certification exam from a knowledge-based model to a competency-based one. Competency-based exams can be complicated to create and administer—they test critical-thinking skills around scenarios, not just straightforward textbook knowledge—and the mo

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Announcing an Entirely New Methodology for Member Research

Smooth The Path

The associations with high member engagement know their members well. In fact, you might work at one of these member engagement unicorns. Is behavioral data continually monitored? Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback?

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Embrace Personalization and Improve the Member Experience

Nimble AMS

It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Here are four ways to get started. Chances are that your association wants to provide a personalized member experience. It’s understandable considering recent research findings like these: The Salesforce State of the Connected Customer report shows that 41 to 50 percent (depending on generation) say they generally ignore communic

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Delivery Best Practices to Start the New Year Right

HighRoad Solution

For every crafted email, there’s always uncertainty around its intended destination—the right inbox. You’d think that after crafting the right words, getting them approved, reworking, dropping the messaging into your branded template, and testing, the email would get to the right place. But we all know this just isn’t always the case. So how do we ensure that the effort we’re putting into our emails isn’t getting lost?

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Daily Buzz: Struggling Chapter Leadership? Help Them Out

Associations Now

What to do when you encounter a chapter in turmoil. Also: Print should still have a place in your communications plan. Chapter leaders are vital to an association’s success. They take on important responsibilities and set the tone for a chapter’s culture, programs, and member experience. So when chapter leaders are having trouble handling the job, association leadership must step in and find a solution.

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What to do with great ideas you can’t tackle right now

Association Success

At the beginning of every year, Jessica Johnson meets with the board of directors for The Society of Healthcare Epidemiology of America (SHEA) to determine goals and projects in the coming months. It’s exciting, and everyone comes to the table with new ideas to move SHEA forward. The trouble is, with just Johnson and one other staffer, there’s only so much bandwidth to actually tackle these ideas.

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6 Reasons to Attend Engage 2020

Membersuite

Year-after-year we strive to deliver a great attendee experience at Engage, MemberSuite’s annual user conference. Here are 6 reasons to join us at Engage 2020 in Atlanta, GA from May 5-7 at the Emory Conference Center Hotel. See you in May!

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!