Wild Apricot
MAY 15, 2017
In this article, I’ll share 15 time-tested tactics for encouraging word of mouth conversations, and give you tips on how to encourage people to spread the word about your organization.
YourMembership
MAY 18, 2017
Data protection and data privacy for nonprofits and associations are important issues being tackled in today’s digital world. Here’s a guest blog article by Daniel Fierro of Abila, introducing how to protect your organization from cyberattacks. You’ve clicked the link to your favorite website – maybe it’s one you rely on daily to get your […].
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Higher Logic
MAY 16, 2017
Last week, Jive announced it was being acquired by Aurea, which would make Jive part of the Aurea customer experience management platform. Whether the deal is good news for Jive and its investors, only time will tell, but it is certainly great news for the social software market, especially for online communities. First, as noted by Rachel Happe at Community Roundtable in a TechCrunch article “The social software market has gotten much, much bigger and Jive was facing competition from both bigge
Reid All About it
MAY 19, 2017
Your weekly list of free webinars and events for the association community… You can buy everything except time–our most precious resource. I enjoyed watching this short video of Warren Buffet and Bill Gates talking about time in an interview with Charlie Rose. Last week I mentioned my AMS implementation experience. I was also involved in, but thankfully not leading, a website redesign.
Speaker: Tim Sarrantonio, Director of Corporate Brand
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters—emphasizing trust, engagement, and community over transactional giving models. 🤝 Industry expert Tim Sarrantonio will explore data-backed strategies to engage supporters as active participants in a community that values their contributions and shared ideals.
Wild Apricot
MAY 16, 2017
Many nonprofits miss out on donations by not having the right online presence. To help you, Jasmine Marrow, the director of nonprofit strategy at GuideStar, the world’s largest database of nonprofit information, shows you five ways to reach donors online.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Higher Logic
MAY 18, 2017
If we build it, members will come, right? Organizations and associations dedicate significant resources to their learning strategies and content development in order to attract members and make their membership more valuable. However, while knowledge cuts to the core of what attracts people to these organizations, expectations for participation are often not met.
AvidXchange: Association Management
MAY 16, 2017
Chris Atkinson, CEO of Investor Management Services (IMS), is responsible for the strategic vision of IMS and driving operational excellence during a stage of hyper-growth. Before joining IMS, Chris was CEO of KnowledgeTree where he guided the company to explosive revenue growth and award-winning product expansion. Prior to KnowledgeTree, Chris served as Executive Vice President and General Manager of StrikeIron, where he was responsible for the day-to-day management of the organization.
Blue Sky eLearn
MAY 15, 2017
Copywriters know that the most powerful piece of communication they write is the headline. The headline is what grabs attention. It persuades readers to stop what they’re doing and instead dive into a piece of marketing communication. Your webinar title is, in effect, your event’s headline. It’s a powerful tool for cutting through marketing clutter, grabbing attention and persuading prospects to learn more about your event.
YourMembership
MAY 18, 2017
You’ve clicked the link to your favorite website – maybe it’s one you rely on daily to get your work accomplished, or maybe it’s even your nonprofit’s or association’s site. You wait for the initial screen to display on your monitor or mobile device. Your attention is pulled away momentarily (multitasking?) and then you return. The post 2 types of cyberattacks your nonprofit or association can avoid. appeared first on YourMembership.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
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Eric Lanke
MAY 15, 2017
I continue to put the necessary pieces into place for our annual strategic Board retreat. This week it was a discussion with our outgoing and incoming Board chairs about the strategic conversations we want to build an agenda around. In our annual cadence, this is traditionally the meeting where one Board chair passes the gavel to the next, and as a result, we typically ask the outgoing and incoming chairs to tag-team on the agenda.
GrowthZone
MAY 15, 2017
Establishing a system for new-member communications is critical to association retention rates. It costs 7X more to get a new association member than keep a current one AND new members have the worst renewal rates. Get The Fundamentals of New-Member Communication. Therefore, when it comes to new-member onboarding, time spent now is time (and money) saved down the line.
Association Success
MAY 16, 2017
Will people listen to you more carefully as a cartoon character? It’s not what you have to say. It’s how you go about saying it. Nerd. As many of you are probably aware, I’m very passionate about all things Cybersecurity-related. In fact, I’d be almost willing to say I’m somewhat of a nerd. This is especially true when discussing authentication (specifically the handling of credentials and the method used to encrypt or protect a password).
Aptify
MAY 15, 2017
New members are the lifeblood of associations, and you’ve likely worked your fingers to the bones to attain them. You probably have a list of tactics and costs associated with attracting new members, but what have you done specifically to retain them? Association member retention, however, usually isn’t discussed as frequently as new membership, but it should be!
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
Smooth The Path
MAY 14, 2017
Moore’s Law is changing everything for associations, and the effect of this law will continue to change everything for us faster and faster! I did not make it to this year’s DigitalNow conference, but I was intrigued by the tweet stream. I learned that because technology is changing our jobs will change, the skills we need to know will change, and how we do our work will change.
GrowthZone
MAY 17, 2017
Frank Kenny outlines the strategic process for converting prospects to paid members. Have you put much thought into the journey people go through as they become happy and successful members of your association? You know they don’t just go from an oblivious state of not knowing your organization exists one day, to raving fans telling their colleagues about you the next.
Associations Now
MAY 18, 2017
Through the Corporate Committee for Library Investment, organizations and businesses are banding together to help protect and secure federal funding for America’s libraries. Under the leadership of the American Library Association (ALA) and educational publishing company Gale, trade organizations, publishers, and other business have created the Corporate Committee for Library Investment to promote the value of American libraries.
Forj
MAY 19, 2017
I’m very excited to be attending the MedBiquitous annual meeting for the second year in a row. The conference is held each year on the Johns Hopkins School of Medicine campus in Baltimore. This year’s event is June 5-6, and registration is still open. Why do we go? For at least ten reasons: 1. MedBiq is a true community of practice. Where else can you meet an MD who will hook you up to a stress detector that fires the data to a learning record store via xAPI in real time?
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Aptify
MAY 17, 2017
Association marketing has evolved tremendously in the last 10 years. Some of the tactics that were driving membership in the past are in decline, and new and innovative ways to increase member engagement have matured and been proven to work. Yes, we’re talking about digital, and more specifically, how your website can be optimized to generate memberships 24/7.
GrowthZone
MAY 18, 2017
What exactly is brand identity? (Spoiler alert: it’s more than just a logo.). Is a Brand Identity important for associations? What exactly is a Brand Identity? Can a Brand Identity be explained? These questions are critical to ask yourself. If you can’t accurately define it, aren’t sure how to explain it, but are pretty sure it might be important, could you even come up with Brand Identity for your organization?
Association Success
MAY 15, 2017
Usually associations have just one. What is yours? Ask engaged members when they realized the value of the association and many could tell you the exact moment. They can quickly recall a single event or moment when it was clear to them they made the right decision in joining. The moment new members understand the value of the association is the Association’s Value Trigger Point (AVTP).
Smooth The Path
MAY 18, 2017
Related: Watch who you watch. C ommonly used association goals doomed to failure. I wish we had done this differently back when it was easier to do. The post Why You Should Not Watch Your Association’s Competition appeared first on Smooth The Path.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Association Adviser
MAY 15, 2017
Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year. A quarter each of respondents to last month’s poll reported that they plan to improve efforts to earn non-dues revenue from publication advertising, live event
Associations Now
MAY 18, 2017
The National Film Preservation Foundation, with the help of the Library of Congress, Internet Archive, and other film resources, has made more than 100 “sponsored films” freely available to the public through its website. Some of the vintage films were sponsored by associations. Before there was content marketing, or even the internet, there were “sponsored films,” mini-features that were paid for by a company or an organization.
Association Success
MAY 19, 2017
Psst.we're talking about you! We are looking to bring brilliant minds together to plan the biggest online event for association professionals to date. AssociationSuccess.org is hosting a virtual summit called Surge 2017 on September 13th - 15th, where we will assemble thousands of association professionals under one virtual roof. Consisting of sessions and live Q&As to provoke forward-thinking discussions, the goal of this event is to provide cutting edge content, as well as the space to dis
GrowthZone
MAY 18, 2017
One Association’s journey from frustrating software to a streamlined management process. The Home Builders Association of Durham, Orange, and Chatham Counties (HBADOC) was using association management software that was out of date and malfunctioning. According to Director of Operations, Kristina Ellis, they needed a system that integrated their website and database while giving their members an interactive, “hands on” experience.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
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