Association Success

AUGUST 24, 2020

Here are five signs it’s time to refresh your strategy — plus tips for how to get started: You’re Exclusively Focused on Members. Even if most people don’t ultimately join your association, you’ll still have taken advantage of the chance to educate and interact with a much larger public audience — a win-win in anyone’s book.

Strategy 135

Strategy Email Marketing Technology Social Media 135

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MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Membership tiers. Newsletters.

Chicago 200

Chicago Newsletter Mooc Education 200

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JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. WBT Systems provides strategies for offering professional development as an employee retention tool. William Deresiewicz, Tablet ) Good eats Skip down to the list of free educational events if you prefer takeout.

Chicago 205

Chicago Newsletter Revenue Education 205

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MAY 21, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 5 Secrets of Email Marketing Geniuses.

San Jose 369

San Jose Email Marketing Tools millennials 369

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? It enables you to send a series of emails based on actions that recipients take.

Marketing 136

Marketing Communications Case Study Tools 136

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

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JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. Self-paced online courses.

Tools 195

Tools Education Newsletter Chicago 195

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JANUARY 4, 2019

The weekly list of free educational events and resources for the association community… If your association has chapters or geographic components (sections, affiliates, local networking groups), please participate in the Chapter Benchmarking Study. Tony Rossell at Marketing General Inc. Providing resources to chapter leaders.

Video 285

Video Washington Social Media DC 285

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APRIL 30, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. Presenters: Lowell Aplebaum, CPF, FASAE, CAE, Professional Facilitator CEO & Strategy Catalyst, Vista Cova, LLC. Association performance and priorities. Spicy” is a misnomer.

Education 354

Education Technology Strategy Revenue 354

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JANUARY 7, 2022

The weekly list of free educational events and resources for the association community…. Online education volunteers. If you’re looking for more enjoyable and rewarding volunteer opportunities for members, WBT Systems suggests ways they can help with your online education programs , for example, as coaches. Invest in you.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

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MAY 14, 2021

The weekly list of free educational events and resources for the association community…. Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. Here are the educational events scheduled for next week. Event safety. Guests: Joy Duling. Tue 5/18 at 12 p.m.

St. Louis 341

St. Louis Technology Strategy Conference 341

Forj

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

Course 98

Course Tips Marketing Class 98

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DECEMBER 21, 2018

The weekly list of free educational events and resources for the association community… Reading and learning may be the last things on your mind right now. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019.

Email Marketing 174

Email Marketing Social Media Library millennials 174

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JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Online education revenue. How to create an editorial calendar that will streamline your content strategy. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Revenue 195

Revenue Video Strategy Industry 195

Higher Logic

MAY 20, 2020

Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities. Create Educational Opportunities. One of the main reasons someone joins an association is to advance in their career, which starts with education. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

FEBRUARY 4, 2020

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. Tip : Education paves the way to understanding.

Communications 287

Communications Tips Content Tools 287

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NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Here are the educational events scheduled for next week. Maximizing Revenue through Smart Pricing Strategies.

Certificate 370

Certificate System Dallas Price 370

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MAY 29, 2020

The weekly list of free educational events and resources for the association community… Reboarding members. It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. Here are the educational events scheduled for next week. Intriguing.

San Diego 259

San Diego Strategy Conference North Carolina 259

Achieve

FEBRUARY 2, 2015

Finding the right software doesn’t have to be as terrible or daunting as you think, and luckily there are a few easy rules that you can follow to make sure you are adopting one that meets your organization’s needs and also has the functionality that will help you grow your marketing reach. If yours does not, get rid of it.

Email Marketing 52

Email Marketing Marketing Software Content 52

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MAY 7, 2021

The weekly list of free educational events and resources for the association community…. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Research on associations. Quick hits.

Technology 370

Technology St. Louis Strategy Products 370

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MARCH 4, 2022

The weekly list of free educational events and resources for the association community…. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Here are the educational events scheduled for next week.

Class 195

Class Certificate Content Committee 195

Membersuite

FEBRUARY 17, 2022

Revenue diversification is an essential strategy for achieving the financial stability needed to drive your mission forward. If you align member and market needs with your mission, you’ll discover plenty of overlap where you can offer revenue-generating solutions. You have a larger non-member market you can cultivate and tap into.

Revenue 135

Revenue Certificate eBook Education 135

Fonteva

DECEMBER 19, 2019

It’s likely that you have developed a set member engagement strategy over the years. Association member engagement strategies. The former will typically look at event attendance, while the latter might refer to their learning management system (LMS) to gauge how often members take advantage of further education opportunities.

Member Engagement 59

Member Engagement Strategy LMS Class 59

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FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. Online education nimbleness. WBT Systems describes several other options for delivering online education. Here are the educational events scheduled for next week. Presenters: Harneet Singh, Director of Marketing, Preseem.

Revenue 370

Revenue North Carolina Industry Technology 370

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JULY 9, 2021

The weekly list of free educational events and resources for the association community…. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Subscribe to Blog via Email. Email Address: Subscribe. Here are the educational events scheduled for next week.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Association Adviser

FEBRUARY 13, 2014

Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Even marketers often feel overwhelmed. Information provides insights.

Marketing 60

Marketing Strategy How To North Carolina 60

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AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Strategic Pricing for Educational Products. .

Price 150

Price Social Media Email Marketing Innovation 150

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AUGUST 6, 2021

The weekly list of free educational events and resources for the association community…. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Email Address: Subscribe. Here are the educational events scheduled for the next few weeks.

Revenue 195

Revenue Certificate Oklahoma City Strategy 195

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JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Learning Is a Behavior: How to Improve Educational Outcomes through Interventions. Host: International Association for Continuing Education and Training. Duration: 1 hour.

DC 153

DC Content Education Software 153

EventMobi: Association Events

OCTOBER 19, 2023

There are many strategies for attracting new members over time, but if you want to see a boost ASAP, the best thing you can do is start brainstorming membership drive ideas! We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

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MARCH 25, 2016

If your organization offers professional development for the association community, please send me the link via email or Twitter. Eastern DT* – Educating Volunteer & Professional Trainers. Here’s your chance to find out how to develop your knowledgeable SMEs into star trainers and educators. Tue 3/29 at 1:00 p.m.

LMS 170

LMS Pennsylvania Committee Email Marketing 170

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MAY 3, 2019

The weekly list of free educational events and resources for the association community… View from our campsite in the Superstition Mountains Wilderness east of Phoenix. Here are the educational events scheduled for next week. Tim Ahlenius, Director of Digital Strategy, Americaneagle.com. James Green, Quartz ).

Tucson 262

Tucson Phoenix Products Tools 262

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MARCH 25, 2016

If your organization offers professional development for the association community, please send me the link via email or Twitter. Eastern DT* – Educating Volunteer & Professional Trainers. Here’s your chance to find out how to develop your knowledgeable SMEs into star trainers and educators. Tue 3/29 at 1:00 p.m.

LMS 150

LMS Pennsylvania Committee Texas 150

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36

Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! Promote Your Webinars.

How To 179

How To Social Media Price Discount 179

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NOVEMBER 10, 2017

The weekly list of free educational events for the association community… What do you think about the new 280 Twitter character limit? This research will: Document which associations are developing and implementing content strategies. Analyze emerging challenges and threats to association content strategy models.

DC 150

DC Washington Tools Education 150