Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

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Recruiting Recruitment Minnesota Georgia 71

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. better than emails sent to cold lists.

Marketing 72

Marketing Cost Email Marketing Social Media 72

Reid All About it

JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. If it intrigues you, check it out—12 CAE credits too.

Survey 256

Survey Project Strategy Education 256

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

MAY 13, 2020

Maybe you’re struggling with: Retaining and recruiting more members. With tools like online community and marketing automation , you recreate the best parts of your association online. These tools not only benefit your members, but you will reap results across your organization – from member retention to events and staff efficiency.

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Tools Communications Email Marketing Recruiting 296

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

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Marketing millennials Email Marketing Social Media 52

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Get to know the critical requirements and implications of the Canadian Anti-Spam law that will regulate the use of commercial email being sent to recipients in Canada. How to Choose the Best Marketing Promotional Items.

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Minneapolis Email Marketing Revenue Recruiting 176

Higher Logic

AUGUST 1, 2019

The Top 3 Ways Associations Recruit New Members. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). Email came in as the second-best way to improve member acquisition.

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Recruiting Recruitment Certificate Discount 195

EventMobi: Association Events

SEPTEMBER 28, 2023

Members can refer to these membership lists when seeking to connect with others within the same organization or community, and it can also be used by those outside your organization to find a professional or contact for other reasons (jobs, events, etc.). They’re typically distributed to members at meetings, events, or sent in the mail.

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Directory Organization How To Kansas City 147

Reid All About it

MAY 19, 2023

The weekly list of free educational events and resources for the association community… Reflection. “I William Penn Chapter events. Here’s a conundrum: How can members ever feel like part of their chapter community if they don’t attend chapter events? Event apps. I expect to pass through life but once. I’m cooking again!

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Strategy Content Leadership Email Marketing 195

Reid All About it

APRIL 30, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Association performance and priorities. Host: Fridays@4.

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Education Technology Strategy Revenue 354

Reid All About it

MAY 12, 2023

The weekly list of free educational events and resources for the association community… Non Dues-a-Palooza (NDP). The corporate market is a growing profit center for them—and could be for your association too. Good eats Skip down to the list of free educational events if you prefer takeout. Learning business. Membership tiers.

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Chicago Newsletter Mooc Education 200

Nimble AMS

MARCH 30, 2023

Association management software (AMS) is technology that can manage all aspects of your membership, helping you recruit, engage, and retain members. Your organization can also use an AMS to help set up, manage, and run webinars, conferences, and events. Leverage artificial intelligence and predictive analytics to increase membership.

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Software Member Experience Technology Certificate 137

Nimble AMS

DECEMBER 11, 2022

While we can ’t promise we have all the answer s, this blog offers vital facts about the important young professionals that your organization is so eager to recruit. If Gen Z isn’t yet on your radar, it really should be. Five things you need to know when recruiting Gen Z members. Is your association looking to crack the Gen Z code?

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Recruiting Recruitment Social Media Member Experience 135

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Here’s one from MemberSuite: your virtual events have value so stop making them free. Here are the educational events scheduled for next week. The Future of Events: Sharing a Vision of Emerging Trends.

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Certificate System Dallas Price 370

Membersuite

JUNE 16, 2021

At the national level, membership committees usually provide the board and staff advice on membership recruitment and retention strategies, and member/market needs—a valid purpose for a membership committee. Their assumptions and perspectives may not represent the reality for different segments of your membership and market.

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Committee Recruiting Recruitment Sample 131

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. Event management features: Choose an AMS that allows for the creation and customization of event listings with just a few clicks of a button to lessen the administrative burden on your staff.

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Organization LMS Software Social Media 270

Reid All About it

FEBRUARY 12, 2021

The weekly list of free educational events and resources for the association community…. They urge associations to stop living in limbo and start planning virtual events for 2021. Here are the educational events scheduled for next week. Delivering Your Hybrid Event: Tips From The Trenches. Accepting reality.

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Revenue North Carolina Industry Technology 370

Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. Where community fits in: Deepen member relationships year-round , not just at meetings or events.

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Social Media Tools Member Engagement Revenue 254

Higher Logic

MAY 8, 2019

If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.) Giving your members the opportunity to select the kind of information they want to receive from your association will mean more opens for your emails. Marketing Automation [Explained].

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Tips Email Marketing Newsletter Communications 166

Multiview

OCTOBER 13, 2022

If you’re not using your email newsletter as a marketing tool, then what are you using it for? Yes, email newsletters are a great way for you to share top industry news and announcements for your association, but are you taking advantage of the additional tools you have? Let’s think about this for a second.

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Newsletter Recruiting Recruitment Tools 52

MemberClicks

APRIL 26, 2022

Events build community among your members, let you share your message with a wider audience, and demonstrate your value within your association’s field. . But planning an event can be expensive. This is where finding an event sponsor can help. You may have noticed event sponsors at other events you’ve attended.

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How To Cost Proposal Social Media 52

Nimble AMS

JUNE 27, 2022

Associations are looking for innovative association management software (AMS) like email marketing, content management systems, e-commerce platforms, job boards, and learning solutions to transform MX. . Approach other members at association events and build trust to ask these challenging questions. Code of ethics. Learn more.

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Leadership FAQ Member Engagement Social Media 117

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. Here are the educational events scheduled for next week. Online education revenue. 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

APRIL 23, 2021

The weekly list of free educational events and resources for the association community…. Event legal issues. Event Farm asked a lawyer, public health expert, and event planner about vaccination requirements, waivers, codes of conduct, health screenings, and other legal issues on the minds of associations. 1 CMP credit.

Revenue 370

Revenue Strategy Content Education 370

MemberClicks

OCTOBER 20, 2023

Your basic AMS includes: Member database Email Marketing Event management Financial Management Data Analytics and Reporting 2. The right software investment reduces your general spend and boosts revenue in areas like member renewals , member recruitment, events, e-commerce, and more. Customizable email marketing.

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Software Association Management How To Email Marketing 52

Membersuite

OCTOBER 21, 2022

With data at hand, staff can proactively and quickly understand behavior, identify opportunities, address challenges, and respond to events. With a data warehouse in your AMS, your association can compete more strategically in your market. Deliver Higher Query Performance and Insight. Soon, retention reports can be calculated for you.

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Analysis eBook Software Report 142

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. Recruitment Jam.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. The rapid rise of social media and mobile technology has had a profound impact on website design and email marketing, yet many NGOs haven’t yet adapted to the new aesthetics and functionality of a mobile, social Internet. Recruitment Jam.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

GrowthZone

MARCH 13, 2021

This article will help you compare and evaluate the best association management software currently on the market. . Simplify event and exhibit management. Select an AMS that will meet all of your organizational needs, such as: member database, email system, convenient billing and payment options, event planning, and website building.

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Software Association Management Price Membership Management 148

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

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Newsletter Maine Content Examples 189

Reid All About it

SEPTEMBER 10, 2021

The weekly list of free educational events and resources for the association community…. Here are the educational events scheduled for next week. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Host: Brandt Krueger, founder Event Technology Consulting.

Strategy 195

Strategy Content Education Tips 195

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They experience strong event turnout and growing engagement through other channels such as social media and discussion boards. Offer events that interest your members. Discover opportunities to recruit new members.

Tips 52

Tips Recruiting Recruitment Tampa 52

Reid All About it

JUNE 2, 2017

Your weekly list of free webinars and events for the association community… Countdown time to AMS Fest!! As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Here’s the list of next week’s learning events. Event Tech Tribe Unite 2017 (New York).

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Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Host: American Marketing Association. You’ll also get recommendations for Annual sessions and social events. Grow Your Event with Digital Marketing That Works.

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Las Vegas DC Mooc Nevada 231