Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

GrowthZone

DECEMBER 3, 2021

In one of his newsletters, he sent a word find similar to the one in this article. engage GrowthZone AMS leads database email marketing. Do a quick google search and you’ll find several free options for creating word puzzles like our example.

Social Media 78

Social Media Newsletter Email Marketing Member Engagement 78

Reid All About it

MAY 12, 2023

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Newsletters. shares 15 ways to improve your newsletter content and delivery. But do you? Virtual for in-person attendees. More info/register. 1 CAE credit.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

DECEMBER 6, 2018

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters.

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Newsletter Maine Content Examples 189

Reid All About it

JULY 1, 2015

As a writer/marketer, I like seeing how vendors in my community use email marketing. For example, a meeting planner has no interest in a learning management system. For example, if you sell email marketing systems, provide a tip for getting more emails opened.

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Email Marketing Learning Management System Content Tips 150

Association Success

SEPTEMBER 23, 2020

A one-pager is a classic marketing tool that your association almost certainly uses already. For example, consider the American Booksellers Association’s web page on indie bookstore statistics. Craft a limited run newsletter. If you really want to get creative, a limited run newsletter is a great option to explore. .

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Membersuite

JULY 16, 2021

For example, ask them to fill out an interest inventory or have a membership ambassador ask about their career stage, position, and volunteer experience/interests. Another tactic for recovering “lost” members is to collect their LinkedIn profile URL so you can find out where they went if their work email bounces.

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Report How To Committee System 175

Aptify

NOVEMBER 5, 2020

Here are some examples of content to include in your email series: Remind them of the benefits they will now receive as a member of your association. Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. Be personal. Invite them to join in.

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Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

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Achieve

FEBRUARY 2, 2015

When someone signs up for updates or a newsletter, be sure that they get an automatic thank you email. Also think about what you want your thank you email to look like – you don’t want a generic one-sentence plan format text. It’s your chance to show your value and expertise.

Email Marketing 52

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Associations Now

APRIL 24, 2020

Also: Boost your email-marketing efforts with landing pages. In today’s work environment, it’s easy to get overwhelmed by the constant emails, messages, and calls that come your way. For example, you would set a block of time from 8 to 8:30 a.m. Lead Your Audience From Email to Landing Page.

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Products Newsletter Email Marketing Recruiting 102

Membersuite

FEBRUARY 17, 2022

Conduct market research to determine which membership segments to target for targeted meetups, for example: C-suite: Executives want to connect with their peers regularly. Advertising : website, newsletter, mobile app, and print. Scholarships for membership dues and/or educational programs. . Event registration.

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MultiBriefs

JUNE 29, 2023

Business leaders spend up to 24% of their time checking email, demonstrating the importance of using email marketing and other digital marketing tactics to reach members of your target audience. For example, if you have an in-house copywriter, you can publish high-converting website content at a relatively low cost.

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Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. Example: “X platform is cheap/free. For example, a tool that’s made for forums could be helpful for creating more interaction, but that’s not a true community. Objection 1: Price.

Social Media 254

Social Media Tools Member Engagement Revenue 254

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. For example, if you see your social media posts aren’t taking off, you can always try rescheduling them to that prime Monday 9 a.m. Ready to launch your membership campaign, but wondering where to start? PST spot !

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How To Discount Social Media Software 130

WBT Systems

JUNE 26, 2017

For example: More than 250 novels have been published by authors who started writing them during the National Novel Writing Month (NaNoWriMo) 30-day challenge. If your association builds an industry-wide marketing campaign around the challenge, you’ll attract the attention of professionals beyond your membership. Social media updates.

Member Engagement 160

Member Engagement LMS Discount Education 160

Association Success

OCTOBER 28, 2020

For example, if a contact has not opened any marketing emails in the past six months, add them to an unengaged list. . Don’t forget to personalize your email. If you take data hygiene seriously, implement email validation into your program. Invalid emails. Misspelled emails. Give rasa.io

California 78

California Newsletter Software Revenue 78

Reid All About it

JULY 7, 2023

For example, researchers found that people with mentors achieve more, are better equipped to handle the stress of their position and are prepared to mentor others. Hear about newsletter best practices to increase engagement and curate outside content. That’s why marketing often falls prey to the classic spray and pray model.

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Tools Education Newsletter Chicago 195

Freestone

MARCH 4, 2024

An association marketing strategy can also help you boost learner retention. Consider leveraging a newsletter which highlights upcoming continuing education courses, exciting events, and special learning opportunities to show off your program. Personalized messaging is much more effective than a generic marketing approach.

Strategy 52

Strategy Marketing How To LMS 52

Higher Logic

APRIL 24, 2018

Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post. For example, when members “apply” for an opportunity to leave an online review, you can have them send a screenshot of their review to show they completed the task.

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Tools Software Review Newsletter 225

ISAE

APRIL 4, 2024

Different types of gifts are exploding in popularity today as donors look for ways to more proactively manage their philanthropy—donor-advised funds are the perfect example. For example, tax benefits and estate planning are major motivators for many planned gift donors. Never give direct financial or estate planning advice to donors.

Examples 40

Examples Strategy Review Discount 40

Higher Logic

JULY 19, 2018

For example, the Transportation Intermediaries Association (TIA) used a send optimization feature and surprisingly, found they have better open rates on Saturdays. They got rid of their Friday newsletters, instead sending emails at a time that better served their members. This is key to avoid the trash bin!

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Tips eBook Newsletter Marketing 159

Higher Logic

JANUARY 31, 2019

This example is in the same vein as other stereotypes Kim shared at Super Forum (like Gen Z wanting to work from treehouses, or Gen X being fiercely independent to a fault). Your time capsule website and emails are turning them off.

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Communications millennials Tips Software 184

Reid All About it

JULY 16, 2021

Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Join us for an in-depth look at the event industry’s latest engagement tools, new ways to wow attendees, and real activity examples from recent events. More info/register. Host: Socio.

Revenue 195

Revenue Video Strategy Industry 195

WBT Systems

AUGUST 29, 2017

Influencer social proof takes advantage of what marketers call the “halo effect.” For example, foodies are willing to spend more for the cookware lines of Food Network celebrity chefs like Mario Batali and Ree Drummond. You first need a method to request and receive testimonials at scale, for example, automatically emailed evaluations.

Marketing 192

Marketing How To Course Discount 192

Achieve

DECEMBER 8, 2023

For example, potential alumni donors in their 40s are more likely to use Facebook than recent graduates of your program in their 20s, who may instead gravitate toward Instagram and TikTok. Email marketing. As you create content, keep in mind that different social media platforms appeal to different demographics.

Tips 52

Tips Survey Social Media Communications 52

MemberClicks

DECEMBER 19, 2023

For example: Clubs bring together groups based on geographic areas and/or interests. Engagement Tools : Online classes, newsletters, and group workshops. Integrated Marketing : Manage subscriber lists and updates in one place. Marketing Tools : Social media and email marketing functionalities.

Directory 52

Directory Discount Software Tools 52

Higher Logic

OCTOBER 12, 2017

For example—if your nonprofit website gets significant traffic from mobile devices, consider incorporating text-to-give into your end-of-year fundraising campaign. Email automation. Instead, map out your email plans in advance and use automation tools to keep all of your communications on schedule. List segmentation.

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Technology Strategy Software Tools 179

Associations Now

SEPTEMBER 26, 2017

For example, a year out, Tourisme Montréal can attend that year’s annual meeting to drum up excitement for next year’s conference in Montréal. Tout segmented programming via email. Email marketing is a critical event marketing tool, but the content of those emails needs to be as personalized as possible.

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Association Briefings

OCTOBER 19, 2020

Here’s a couple of personalized examples to think about: EXAMPLE: Welcome [FIRSTNAME]! We’re glad you’re a member of [ASSOCIATION_NAME] EXAMPLE: Welcome to [ASSOCIATION_NAME], [FIRSTNAME]! And that’s what your welcome email should convey. EXAMPLE: Congrats! EXAMPLE: So what’s next?

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Examples Course Newsletter Social Media 52

Associations Now

AUGUST 27, 2015

With niche audiences, organizations can better tailor their email content so that it is highly relevant and, in turn, highly shareable. For example, emails with between 500 and 50,000 opens were forwarded 90 percent more than those emails with more than 50,000 opens. rethink the possibilities of email marketing.

Marketing 40

Marketing New Jersey Email Marketing Social Media 40

Fonteva

MARCH 19, 2020

For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind. This is the first email marketing design trend on this list. Aspects of past events that have been particularly popular (or less so).

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Fonteva

DECEMBER 19, 2019

Email marketing. Here are some examples of KPIs based on where your members may be currently active: Social media platforms. Email marketing. Consider measuring your email open and click-through rates, which members opted to receive your newsletter, and how often members respond to your correspondences.

Member Engagement 59

Member Engagement Strategy LMS Class 59

Blue Sky eLearn

FEBRUARY 4, 2020

Let’s look at an example. Email marketing software. Gone are the days of sending out a single monthly newsletter round-up of your association’s activities and opportunities. Email Newsletter. Work with an AMS that allows for group emailing , so you can target segments of your membership accordingly.

Organization 270

Organization LMS Software Social Media 270

Disciple Media

SEPTEMBER 18, 2023

Monetization: Look for monetization options that support your business model, for example the ability to charge tiered subscriptions. Efficient email marketing tools. Efficient communication: Send newsletters, alerts, or personalized messages to members. Pros: Solid member database management.

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Tools Price FAQ Member Experience 36

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

Newsletter 52

Newsletter Tips eBook Content 52

MemberClicks

NOVEMBER 16, 2021

As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. So, whether you’re sending a sales email, sharing company news or promoting content, email remains a valuable way to spend your marketing dollars. 10 Membership Newsletter Best Practices.

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Newsletter Tips eBook Content 52