Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. The channels that associations use for membership recruitment and engagement show the most significant change. Payment options have become more sophisticated and automated.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

APRIL 29, 2016

Since my return from Big Bend, I haven’t attended any webinars. Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new design and call-to-action trends.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

APRIL 29, 2016

Since my return from Big Bend, I haven’t attended any webinars. Here’s the webinar line-up for the association community for the week of May 2. EDT* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new design and call-to-action trends.

Chicago 150

Chicago Recruiting Recruitment Email Marketing 150

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

NOVEMBER 20, 2020

Good eats—skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Emergence ).

Certificate 370

Certificate System Dallas Price 370

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

Higher Logic

FEBRUARY 4, 2020

Customization : With customized communications, you can increase your chances of recruiting them as members and play a pivotal role in their growth while diversifying membership and working to future-proof your association. #3. Tip: Use marketing automation to improve targeted communications. Once again, it dials back to data.

Communications 287

Communications Tips Content Tools 287

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. For those of you who host webinars, pay particular attention below to the webinar about webinars on Wednesday, March 22.

DC 150

DC Washington America eBook 150

Reid All About it

MAY 19, 2023

Email Address: Subscribe If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Q2 Email Marketing Tips Hear insights from six of the industry’s leading email marketing experts. Fri 5/19 at 11 a.m.* – Do This, Not That!

Strategy 195

Strategy Content Leadership Email Marketing 195

Reid All About it

OCTOBER 12, 2018

Harvard Business Review says, “Translators play a critical role in bridging the technical expertise of data engineers and data scientists with the operational expertise of marketing” and other front-line managers. How to explain content marketing to anyone. Content Marketing Institute ). New Yorker ). 1 CAE credit.

DC 170

DC Las Vegas Washington Review 170

Reid All About it

JULY 16, 2021

WBT Systems recapped a recent Non-Dues-A-Palooza webinar where Will Hold, the CEO of the National Alliance for Insurance Education & Research, described how his association quintupled their online education revenue by offering subscriptions, corporate learning portals and learning paths focused on job roles. (Stu 1 CMP credit.

Revenue 195

Revenue Video Strategy Industry 195

Reid All About it

JULY 8, 2016

Back in the saddle—here’s the list of webinars and other events for the association community for the week of July 11. Focus On: Referral Marketing. Demand Metric recently conducted a study to learn about the current state of referral marketing. Webinar Surveys: How to Get Useful Feedback from Your Audience. 1 hour CMP.

DC 150

DC Certificate Washington Content 150

Reid All About it

FEBRUARY 12, 2021

Skip down to the list of free webinars if you prefer take-out. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Presenters: Harneet Singh, Director of Marketing, Preseem. Ask five Whys to get to the root cause and solve problems. More info/register.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. No plan, no progress.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

OCTOBER 5, 2018

In their Ultimate Guide to SEO , HubSpot describes in plain English how to increase your site’s visibility and rankings with search engine optimization, content marketing, and link building. A few quick hits before we get to this week’s list of free webinars: Keep an eye out for these top 11 phishing email subject lines.

DC 170

DC Washington Tools Certificate 170

Reid All About it

JULY 28, 2017

Your weekly list of free webinars and events for the association community… Every association should be figuring out how they can use Alexa and her cousins to deliver value to members. Onto the show—the list of this week’s free webinars and other learning events. Learn How to Take Your Email Game to the Next Level.

Chicago 150

Chicago Washington DC Social Media 150

Reid All About it

JUNE 2, 2017

Your weekly list of free webinars and events for the association community… Countdown time to AMS Fest!! As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. If your organization has a webinar scheduled in the near future, please send me the link.

Raleigh 150

Raleigh Chicago DC Washington 150

Reid All About it

JULY 21, 2017

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. If your organization has a webinar scheduled in the near future, please send me the link. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Aptify

DECEMBER 6, 2017

One of the most important players in your association marketing plan doesn’t have a place in the org chart, doesn’t have an office, and doesn’t even get vacation time. You take this player for granted as long as they assist your marketing efforts. Does it support your association marketing plan in a 21st century way?

Marketing 56

Marketing Software Content Process 56

MemberClicks

OCTOBER 6, 2022

Membership acquisition is any form of outreach or activity to connect with potential new members—whether that’s through emails, recruitment events, social media, or any other means. Build member personas to encapsulate the kinds of person you’re targeting—then tailor your communications and marketing to resonate with that audience.

Membership Management 52

Membership Management Software Social Media Recruiting 52

MemberClicks

DECEMBER 7, 2022

You probably do some email marketing, event marketing (to attract potential prospects) and maybe even some inbound marketing. But are you tapping into your strongest marketing tool – your members? A referral program is one of the best ways to recruit new members. Referral programs VS referral marketing.

How To 52

How To Discount Recruiting Recruitment 52

Reid All About it

NOVEMBER 10, 2017

If your organization has a webinar scheduled in the near future, please send me the link. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Distributed Commerce: The Future of Event Marketing? Digital Marketing Office Hours.

DC 150

DC Washington Tools Education 150

Reid All About it

DECEMBER 9, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map the content, and design the program. Market needs. Six ways to get your organization’s subject matter experts to start thinking like content marketers. (

Colorado 39

Colorado Recruiting Recruitment Survey 39

Reid All About it

MAY 27, 2022

Recruiting volunteers and leaders has always been a challenge for some associations and chapters, but as the Fortune article pointed out, now you’re dealing with a whole new set of issues. Fíonta explains why volunteer recruitment has become more difficult since the pandemic and suggests strategies for filling your leadership pipeline again.

Technology 41

Technology Case Study Education System 41

Reid All About it

OCTOBER 28, 2022

Blue Sky eLearn’s step-by-step guide to instructional design helps you decide what educational programs your market needs, develop learning objectives and assessments, map content, and design your program. Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Blended Learning 39

Blended Learning Email Marketing Revenue Technology 39

MemberClicks

FEBRUARY 9, 2023

One of the most effective ways to recruit new members is to let them know about your benefits. Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling.

Marketing 98

Marketing Strategy Tips Email Marketing 98

Reid All About it

OCTOBER 21, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. More info/register. Host: ASAE.

Revenue 44

Revenue Email Marketing Education Review 44

Association Briefings

OCTOBER 22, 2020

Now, I would definitely agree that the email of 2009 is certainly dead. But email’s evolution has proven it to be even more powerful today than ever before, with a user base in the billions and an impeccable ROI unlike any other marketing channel. workers prefer email for communication purposes. recruiting new members.

How To 52

How To Newsletter Content Communications 52

Reid All About it

JUNE 10, 2022

If member companies are struggling to recruit and keep staff , they will be reluctant to let employees attend conferences or volunteer for your association. If your AMS doesn’t help you recruit, engage and retain members , you better start shopping for a new one. Email Address: Subscribe. Marketing Automation: Best Practices.

Arlington 39

Arlington Revenue Content Team 39

The Membership Blog

MAY 25, 2011

webinar series the question keeps coming up about the value of some of the “older” membership marketing methods vs. the impact of the “newer” ones. The newer methods tend to fall into the categories of social media, mobile marketing, website promotion, and direct email solicitation. During our ongoing Membership 4.0

Recruiting 28

Recruiting Recruitment Email Marketing Discount 28

Reid All About it

JULY 14, 2023

It’s interesting to see how two organizations rely differently on data to market their event to attendees, exhibitors, and sponsors. Gen Z, AI and marketing. Bill Sheehan at Multiview shares his top takeaways from ASAE’s 2023 MM&C conference related to Gen Z, AI and marketing—fun topics. Customer/member personas.

Education 39

Education Price Tools Technology 39

MemberClicks

MAY 13, 2022

This means your member database, website, dues renewals, marketing, event management, learning management system, and other management processes are all hosted within one platform. Considering the wide range of tech solutions available on the market today, your software search might initially feel overwhelming. Email Marketing.

Software 52

Software Association Management Price System 52

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Here’s the list of this week’s free webinars and learning events. Forget New Year’s resolutions.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

MAY 20, 2022

Enter your email address to subscribe to this blog and receive notifications of new posts by email. Email Address: Subscribe. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Your future marketing growth starts with events. CAE credits.

Arlington 41

Arlington Project DC Technology 41

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Get to know the critical requirements and implications of the Canadian Anti-Spam law that will regulate the use of commercial email being sent to recipients in Canada. How to Choose the Best Marketing Promotional Items.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176