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Don’t Let Poor Personalization Harm Your Email Marketing Strategy

Associations Now

A recent survey from Adobe finds that email is still a useful marketing medium—but personalization is greatly lacking, causing some major headaches for your email marketing strategy. Accurate and useful personalization in email marketing is a must. Get their names right.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations—a big group of human egos—are no different which is why membership benchmark survey reports are so popular. Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Email marketing.

Survey 150
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Association Brain Food: 1.26.24

Reid All About it

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 256
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Association Brain Food Weekly: 5.21.21

Reid All About it

I’ll be happy to feature it as long as it’s not too product centric. 5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid.

San Jose 369
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Association Brain Food Weekly: 1.4.19

Reid All About it

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. I’ll be happy to feature it as long as it’s not product-centric. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Video 285
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Association Brain Food: 5.12.23

Reid All About it

They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. I bet members interact with your newsletters more regularly than any other product or service, which means your association should carefully plan and design each edition.

Chicago 200
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. For a sponsored webinar, you don’t have to talk just about the product or service they provide. Bridge the Interaction Gap with Webinars.

Revenue 296