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Association Brain Food: 5.24.24

Reid All About it

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Member engagement.

LMS 248
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Association Brain Food: 3.8.24

Reid All About it

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. I’m happy to feature it as long as it’s not too product-centric.

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Get Board Buy-In for Your Association’s Learning Business

Leading Learning

To help you prepare to present your learning business expansion project to your board, this guide will explore three keys to having productive and persuasive conversations with your board about your learning business. Here’s what we’ll cover: Express market demand for education opportunities. Be prepared for pushback against costs.

Price 90
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Association Brain Food Weekly: 9.17.21

Reid All About it

Companies have dozens of options for spending their marketing dollars. He describes some solutions on the market now and where he thinks we’re headed. Jodi Harris, Content Marketing Institute ). I’ll be happy to feature it as long as it’s not too product centric. Host: American Marketing Association. Quick hits.

Content 195
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Association Brain Food: 3.24.23

Reid All About it

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. I’m happy to feature it as long as it’s not too product-centric. Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. More info/register.

Revenue 230
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Return on learning (ROL): More than a boring statistic

Aaron Wolowiec

I’m headed down to Muncie, Indiana. Nevertheless, I’ll be speaking at the Indiana Society of Association Executives’ (ISAE) annual convention Thursday afternoon. This will allow participants the opportunity to experiment with ROL and begin to uncover innovative ways to calculate and market ROL for their own events.

Indiana 100
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Association Brain Food: 3.17.23

Reid All About it

But excellent content isn’t enough to gain market share. I bet members interact with your newsletters more regularly than any other product or service, which means your association should thoughtfully plan and design each edition. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing.

Revenue 206