Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 80

Marketing LMS Social Media Course 80

Higher Logic

APRIL 27, 2017

Alexandra spoke about how she works with current Vimeo users to do usability testing on new products. Higher Logic: Tell us more about your background in community management and product usability testing. It was early on the social media side of things and my role was primarily focused on marketing and communications.

Products 254

Products Newsletter Survey Social Media 254

Association Analytics

MAY 20, 2024

By pinpointing who is purchasing products or services, associations can tailor offerings to ensure maximum appeal and engagement. Creating Data Products – One area with significant untapped potential for associations is the creation of data products. Is there an entirely new market you should explore?

Revenue 169

Revenue Milwaukee Case Study Price 169

Higher Logic

MARCH 15, 2018

In my quest to educate on marketing automation, I run across a lot of misconceptions. Someone always has a story about some other marketer, from some other organization, that had some sort of major difficulty or near catastrophe, caused by a malfunction of an automated campaign. Myth #1: Marketing Automation Is Far Too Difficult.

Marketing 235

Marketing Cost Case Study Communications 235

Higher Logic

MARCH 1, 2018

I may be biased, but I don’t consider most marketers to be inherently “shady.” There’s a difference between educating someone on your products and services and bombarding them with thoughtless advertising. The downfall of advertising might be part of marketing evolution, but let’s not make it the underlying narrative.

Marketing 189

Marketing Price Education Content 189

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. James Young of Product Community describes a twist on mentoring. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. I’m happy to feature it as long as it’s not too product-centric.

Newsletter 250

Newsletter Content Social Media Education 250

Association Adviser

JULY 11, 2022

So how can a marketing strategy help associations accomplish that? Let’s use the last time you personally bought a new product as an example. The post Why Your Association Needs to Market its Position appeared first on Association Adviser. It can be anything. For our purposes, let’s say it was a smartwatch.

Marketing 78

Marketing Revenue Strategy Examples 78

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Test a minimum viable product (MVP).

Course 186

Course Marketing eBook Content 186

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Two-thirds of associations plan to develop new products/services, yet only one-third plan to hire more staff. They explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives.

Content 266

Content Survey Education Strategy 266

Higher Logic

JANUARY 25, 2018

These gaps of time are known as micro-moments, and have become the newest frontier for marketers. So how do we take advantage of these micro-moments in our marketing strategy? If you own an online store, your visitors want to easily research or purchase products. There are three critical components to keep in mind.

Marketing 189

Marketing Strategy Video Content 189

Higher Logic

FEBRUARY 2, 2018

In recent years, digital marketing strategies like search engine optimization, paid advertising, social media marketing, and blogging, have replaced traditional marketing tactics as the preferred methods for promoting products and attracting potential customers. But this shift doesn’t make outbound marketing obsolete.

Marketing 189

Marketing Strategy Social Media Content 189

Higher Logic

JANUARY 9, 2018

Some of it is baristas, years of experience, and market research. Customers made their requests, which were then voted on by other patrons to determine their popularity before Starbucks put them into production. 4 Steps to Crowdsource Product Innovation at Your Company. Create a Product Plan. Their signature drinks?

Products 180

Products Innovation Press Release Review 180

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. Add them to your course catalog.

Marketing 192

Marketing How To Course Discount 192

EventMobi: Association Events

MAY 1, 2024

But with so many different vendors on the market, trying to make sense of all your options is often overwhelming. Is this product designed for association events like mine? Ensure the provider’s product is flexible enough to support your meeting and event requirements. What’s on your product development roadmap?

Technology 264

Technology How To Case Study Price 264

Association Freak

MARCH 25, 2021

The Future Ain't What It Used To Be For Affinity Products. Are affinity products for associations a thing of the past? Membership organizations have always offered third-party products to their members. Affinity products have served essential roles. The Decline of Affinity Product Revenue. Maximize member value.

Products 72

Products Revenue Discount Marketing 72

Association Success

JUNE 17, 2019

Visualizing your associations’ products throughout their lifecycle can provoke critical conversations. Collectively, they buy millions of products & services (including membership) from our associations every year. Many associations offer multiple product lines and multiple products in each product line, such as: membership.

Products 117

Products Revenue Newsletter Project 117

Nexus Marketing

AUGUST 25, 2023

Email content and strategy development from Nexus Marketing can help you expand your reach and maximize the value of the leads generated by your website. Example Nexus email stream Why are we offering email services? Keep your brand and expertise on prospects’ minds, nurture the lead, promote your products and services, and more.

Content 52

Content Strategy Marketing Social Media 52

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Process 227

Association Freak

AUGUST 31, 2023

Reading Time: 5 minutes This article first appeared in Associations Now as “ Five Breakthroughs in Membership Marketing “ It's Time for a Breakthrough in Membership Marketing Traditional membership marketing is predictably low return and has stayed the same for years. This is even more important than you might think.

Marketing 72

Marketing Cost Email Marketing Social Media 72

NXUnite

APRIL 2, 2024

For example, a company might donate $25 per volunteer hour, with a minimum of 5 hours required. For example, 360MatchPro’s list of corporate philanthropy examples shares that the Coca-Cola Foundation awarded $94.8 Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing.

Resources 130

Resources Examples Products Guidelines 130

.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If the marketing team promises a fabulous new website, and the results don’t include any features members want, there will be issues, not the least of which is broken confidence. We saw their loyalty as beyond commercial transactions.

Marketing 88

Marketing Team Social Media Communications 88

Associations Now

APRIL 5, 2023

As part of that marketing strategy, organizations should also consider asking speakers and exhibitors to help. Bringing speakers and exhibitors into your campaign gives more content to the marketing,” said Emily Golding, group director and marketing strategist at mdg.

Strategy 92

Strategy Conference Marketing Video 92

Association Success

MAY 16, 2019

How wisely is your association presenting its products and services to a diverse market of buyers? For example, when we search for a product on Amazon, we are offered similar or complementary items based on our previous purchases and searches and our behavior in the marketplace.

Marketing 112

Marketing Case Study Products Industry 112

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy. That's not always the case.

Marketing 52

Marketing Social Media Directory Video 52

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market?

Marketing 52

Marketing Mooc Course Education 52

Association Success

MAY 21, 2019

Is your association paying attention to trends and changes in market behaviors? In Segmenting Your Market - Part 1 , we introduced the topic of how associations have more than just diverse members, but how industry suppliers or similar communities present a varied market to be examined.

Case Study 103

Case Study Marketing Price Products 103

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Optimist Consulting

MARCH 30, 2015

I thought I’d share six examples of membership organisations that are using crowdsourcing well. A recent example was the £330,125 raised to support Alan Barnes, a man with disabilities who’d been mugged and was too scared to return home. A great commercial example is the LEGO Ideas site. 6 great membership examples.

Examples 100

Examples Boston Proposal Video 100

Optimist Consulting

MARCH 30, 2015

I thought I’d share six examples of membership organisations that are using crowdsourcing well. A recent example was the £330,125 raised to support Alan Barnes, a man with disabilities who’d been mugged and was too scared to return home. A great commercial example is the LEGO Ideas site. 6 great membership examples.

Examples 100

Examples Boston Proposal Video 100

Optimist Consulting

MARCH 30, 2015

I thought I’d share six examples of membership organisations that are using crowdsourcing well. A recent example was the £330,125 raised to support Alan Barnes, a man with disabilities who’d been mugged and was too scared to return home. A great commercial example is the LEGO Ideas site. 6 great membership examples.

Examples 100

Examples Boston Proposal Video 100

Reid All About it

MAY 24, 2024

In a recent episode of the Leading Learning podcast, Celisa Steele of Tagoras talked to Michelle Brien of Matchbox about authenticity and value in marketing, content marketing, generative AI, and more. Julius Solaris of Boldpush is a good follow on LinkedIn if you’re interested in event planning and marketing. Member engagement.

LMS 210

LMS Utah Indiana DC 210

Spark Consulting

OCTOBER 1, 2014

Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences?

Marketing 150

Marketing Social Media Strategy Examples 150

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. There are primarily two types of event management software: Specialized Single-Purpose Tools Some software products are single-purpose tools, meaning they are very good at doing one thing or one event.

Software 130

Software Event Planning Tools Cost 130

Association Analytics

SEPTEMBER 8, 2022

In general, members were certainly shifting to more online products and services, such as virtual conferences or online classes. Use your data to optimize people and products. This means selling more of your existing products to your members at the right time. Are newer members buying different products than a 10+ year member?

Revenue 169

Revenue Products Discount Class 169

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256

Revenue Strategy Price Newsletter 256

Association Analytics

JANUARY 29, 2024

Basically, it’s like shining a spotlight on what really matters, so you can focus your marketing and engagement efforts where they count. For example, tailor activities for members in the “May or May Not Renew” category based on key renewal factors.

Revenue 315

Revenue Strategy Tools Examples 315

Association Success

OCTOBER 13, 2020

But devoting energy to content production without a clear strategy can incur heavy costs with underwhelming benefits. Asking these four questions can help guide your organization’s future content production. Because content production is one of the most creative business processes, it’s easy to get carried away with brainstorming.

Products 78

Products Content Strategy Social Media 78